Latest news with #Conversations2025
News18
08-07-2025
- Business
- News18
WhatsApp Offers AI And Calling Support For Brands To Reach More Users: What It Means For You?
WhatsApp is a chat app that now supports AI features, lets you scan documents and soon brands will connect with you and share ads too. WhatsApp is giving businesses more power and tools to reach more users across the globe. The company has announced a slew of features to attract more brands to the platform and help them connect with their customers with the help of AI and calling support. WhatsApp shared these updates at the Conversations 2025 event in Miami, US earlier this week. WhatsApp is already becoming more than just a messaging app, thanks to integrations like Meta AI, Channels and Status updates. In fact, it is closely mimicking the features offered by Facebook and Instagram, also products owned by Meta. It is fair to call this a Meta-fication of WhatsApp in full flow, and these new features will just add to the nuisance. AI To Handle The Chat Rush WhatsApp wants to use AI and help businesses handle the chat traffic for customer support and even respond to the queries where possible. Simply put, this is the WhatsApp AI chatbot built over the brand profile and dataset that talks to the user, something that other platforms already support. But the messaging app wants to go a step further and give it a personalised touch, offering recommendations for products and even letting them buy it. Call The Brands, Voice Or Video Chat Too If AI chatbots weren't enough, WhatsApp will allow customers to call or even send a voice chat to businesses. 'Businesses will be able to receive a call from a customer when they want to talk to someone live, or call a customer directly once they've asked to hear from you," WhatsApp points out in a post. The addition of voice chat or video calling is also in the works and it will be available soon, in cases like telehealth consultation with clinics signing up with WhatsApp for its program. WhatsApp is clearly intent on engaging with Businesses who pay a fee to use these services and access its user base. But at the end of the day, it will be people who will be relying on these brands through WhatsApp, which was once just a messaging app. And Meta is changing that for good. First Published:
Yahoo
03-07-2025
- Business
- Yahoo
Meta Adds More Business Messaging Features
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta's looking to provide more business messaging options, as messaging usage continues to surge. At its Conversations 2025 conference, which was held in Miami this week, Meta announced a range of new business messaging features, including business AIs in WhatsApp, and calling and voice options for larger brands. It also announced some smaller tweaks, which may also be relevant to your business messaging approach. First off, Meta announced that brands can now add a WhatsApp button to their Google Business Profile, enabling prospective customers to get in contact via WhatsApp direct from Google Search and Google Maps. So now, you'll be able to better align with messaging use, by showcasing your WhatsApp profile on your Google Business display. It's also giving WhatsApp users the ability to open links from businesses directly within WhatsApp. As you can see from these example screens, users will soon be able to open direct links in a WhatsApp browser, eliminating the need to switch apps (which will also provide more data on response). On another front, Meta's also updating its pricing model for the WhatsApp Business Platform, with new 'volume tiers,' so that business users have more pricing options to consider. It's also adding more outcome options to Click to Message ads: 'To help drive the outcomes that matter to businesses, we are making purchase and lead optimization available to our Ads that click to messages, and introducing value optimization for ads that click to Messenger to maximize ROAS. And with automatic-destination messaging ads, we can help your businesses meet your customers where they are by delivering ads that open to their preferred messaging app – WhatsApp, Instagram Direct, or Messenger.' It's also expanded the functionality of its WhatsApp Business tools, including the ability to use features available on the WhatsApp Business Platform and the WhatsApp Business App at the same time, while it's also testing out native order tracking updates via WhatsApp from shopping platforms like Shopify, VTEX, and WooCommerce. Businesses can also now send one-time passwords and verification codes to customers on WhatsApp. Messenger's also getting some handy updates: 'For businesses using Messenger, we're testing new calling features including the ability to see who is calling and whether it is from an ad, along with AI call summaries and transcription, so you have a record of what was discussed live. Meta's also rolling out some updates to its Cloud API and Marketing Messages Lite API options, to offer more business messaging features. Some smaller updates, which could be relevant to your approach. And with people now sending a lot more messages than they post or share in their social media feeds, it could be worth digging into the various messaging business options now available. Recommended Reading Meta Adds Labels to Business Chats in Messenger Sign in to access your portfolio
India Today
03-07-2025
- Business
- India Today
WhatsApp adds AI voice calls and smart shopping recommendations for businesses
At its global Conversations 2025 event in Miami, Meta announced a series of new features that could significantly change how businesses use WhatsApp to interact with customers. The company is now bringing voice calls, smarter AI shopping tools, and a more streamlined marketing system to the WhatsApp Business platform. The updates aim to help businesses go beyond just sending messages. Now, they'll be able to offer personalised shopping experiences, support through voice and video, and run marketing campaigns across WhatsApp, Facebook, and Instagram — all from one of the key announcements is the ability for businesses to make and receive voice and video calls directly on WhatsApp. Until now, customer service through WhatsApp has mostly been limited to chats, which, while convenient, aren't always the fastest way to solve queries. With this update, businesses using the WhatsApp Business Platform can now speak to customers directly, once the customer agrees to a call. Whether it's answering complex questions or offering guidance that's hard to type out — this new calling feature could make the overall support experience faster and more messaging is also being added, which brings more flexibility for both customers and businesses. In some cases, sending a quick voice note may be easier than typing a long message — especially for industries like healthcare, education, or financial services. Meta also hinted that voice-based AI assistance could be coming in the future, meaning customers might soon be able to talk to an AI to solve their issues in Another major upgrade is focused on marketing. Meta is now allowing businesses to manage their campaigns across WhatsApp, Facebook and Instagram through the familiar Ads Manager interface. This makes it easier to create and manage ads, track budgets, and run promotions — all in one place. Businesses can upload customer lists and send messages manually, or let Meta's Advantage+ AI take over, which automatically optimises campaigns and spending across platforms, including ad placements like WhatsApp Status. For businesses with repeat customers or time-sensitive offers, this could be a big the shopping front, Meta is introducing a new Business AI feature. It's designed to help customers discover and buy products directly through WhatsApp. From personalised product recommendations to follow-up support after purchase — the whole shopping experience can now happen inside a chat. While this tool is currently being tested in Mexico, Meta plans to roll it out to other countries businesses, especially smaller ones, the new updates could be a cost-effective way to reach more people and offer better service with fewer resources. For customers, it means less jumping between apps and more convenient service in one place.- Ends
Hans India
03-07-2025
- Business
- Hans India
WhatsApp Unveils AI Voice Calls and Smart Shopping Tools to Empower Business Interactions
At the Conversations 2025 event held in Miami, Meta introduced a transformative update to its WhatsApp Business Platform, aimed at revolutionising how companies connect with their customers. These new features include AI-powered shopping tools, voice and video calls, and a smarter, centralised marketing system, making WhatsApp more than just a messaging service for businesses. Until now, WhatsApp's role in customer service primarily involved chat-based interactions. But this is changing. Meta has announced that businesses will soon be able to make and receive voice and video calls directly on WhatsApp, marking a significant upgrade. This feature is designed to handle more complex customer queries that are often difficult to resolve over text. 'Whether it's answering complex questions or offering guidance that's hard to type out — this new calling feature could make the overall support experience faster and more personal.' This shift will help brands offer a more human, efficient, and engaging customer service experience. Of course, calls will only be made once customers have given their consent, ensuring privacy remains a top priority. In addition to voice and video calls, voice messaging is also making its way to the platform. This opens up more flexibility, particularly in sectors like healthcare, education, and finance, where verbal communication is often more effective. Meta is also exploring the future of AI voice assistants. It hinted at voice-based AI assistance possibly arriving soon, allowing customers to interact with an AI agent in real time to solve problems — just by talking. On the marketing front, WhatsApp Business is receiving a major productivity boost. Meta is integrating its popular Ads Manager interface into WhatsApp, allowing businesses to manage advertising campaigns not just on WhatsApp, but also across Facebook and Instagram — all in one place. This includes ad tracking, budget management, and promotional planning. With the help of Meta's Advantage+ AI, businesses can also automate their campaigns for maximum efficiency. It optimises spending and ad placements, even placing content in WhatsApp Status updates. For companies with repeat customers or seasonal offers, this means faster, smarter marketing with minimal effort. Perhaps the most forward-looking addition is the new Business AI shopping feature, currently being tested in Mexico. This tool helps customers browse, get personalised product recommendations, make purchases, and even receive post-sale support — all without leaving the chat. Meta plans to roll this out globally in the near future. These features are particularly promising for small and mid-sized businesses, offering a cost-effective solution to reach more people, streamline customer service, and boost sales — all within a single app. With these upgrades, Meta is positioning WhatsApp Business as a one-stop platform for communication, shopping, and marketing — simplifying life for both companies and customers alike.
Indian Express
02-07-2025
- Business
- Indian Express
WhatsApp rolls out AI chat support and voice calling, among other tools for businesses
Meta is turning WhatsApp into much more than a messaging app. At its annual Conversations 2025 event, held in Miami, the company unveiled three major upgrades to the WhatsApp Business platform, designed to make marketing easier, grow AI-driven customer support, and enable richer communication with customers through voice and video. One of the biggest announcements was a centralised system for managing marketing campaigns across Meta platforms. Businesses can now create and manage campaigns for WhatsApp, Instagram, and Facebook in a single place via Meta's Ad Manager. Once a business uploads its customer list, it can either manually send WhatsApp campaigns or use Meta's Advantage+ AI to automatically optimise spending and delivery across platforms, including new ad placements like the WhatsApp Status feature. The move allows businesses to streamline marketing, especially when targeting repeat customers or offering limited-time deals. The second major push is centred around AI-powered business assistants. These go beyond answering FAQs – WhatsApp's AI can now deliver personalised product recommendations, help customers browse options, guide them through checkout, and even handle post-purchase follow-ups. In other words, a customer can complete an end-to-end shopping journey entirely within a WhatsApp thread without switching to another app or website. Meta says this particular tool is now expanding to more businesses in Mexico and will soon reach additional markets. The third and most significant change for customer support teams is the rollout of voice and video calling on the WhatsApp Business platform. Once customers opt in, businesses will be able to place or receive calls, helping people resolve their queries faster. WhatsApp is also adding support for voice notes, which offers more flexible support experiences, especially in industries like telehealth, finance, and education. Meta has hinted this could lead to AI-powered voice support in the future. (This article has been curated by Arfan Jeelany, who is an intern with The Indian Express)
