Latest news with #WhatsAppBusinessPlatform
Mid East Info
21-07-2025
- Business
- Mid East Info
Infobip brings voice calling to WhatsApp Business users - Middle East Business News and Information
Dubai, United Arab Emirates,July 2025– Global cloud communications platform today announced the launch of WhatsApp Business Calling, a new feature that enables businesses to make and receive voice calls via their WhatsApp Business numbers. This addition enhances Infobip's omnichannel platform by delivering richer, real-time conversations within the messaging app used by millions worldwide. The feature allows businesses to receive and initiate voice calls globally, using WhatsApp's native interface so customers never leave the app. Calls can be started directly from WhatsApp chats, interactive messages, or deep links embedded in websites and apps, providing multiple convenient entry points. Integration with Infobip Conversations, the company's cloud contact center solution, enables customer support agents to switch seamlessly from chat to voice while maintaining unified conversation history and context. 'Our customers consistently emphasize that voice is essential for providing outstanding service, particularly when it comes to complex matters that demand real-time interaction', said Zeid Shubailat, Director at Infobip. 'By introducing WhatsApp Business Calling, we're bringing together the convenience of chat and the immediacy of voice – within a trusted, secure, and branded environment that customers know and value.' Available across global markets, WhatsApp Business Calling supports industries such as retail, banking, airlines, and eCommerce by enabling faster issue resolution. By embedding app-based voice within WhatsApp, it reduces friction and ensures seamless customer interactions. Integrated reporting and billing with the WhatsApp Business Platform simplify operations and provide valuable insights. A key advantage of WhatsApp Business Calling is branded calling: verified business profiles display the company name, logo, and checkmark during calls, reinforcing brand authenticity, combatting fraud, and boosting customer trust and answer rates. This feature aligns with Infobip's commitment to trusted, safe, and branded communication channels and complements the upcoming launch of Infobip's Branded Calling ID (BCID) solution later this year. About Infobip: Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and 'things' in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. Recent award wins include: Infobip named among Top 75 in Fortune's Europe's Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) Infobip named one of the top CPaaS providers in Metrigy's CPaaS MetriRank Report (Dec 2024) Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research's RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024) Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) Infobip named to Fast Company's Annual List of the World's Most Innovative Companies (March 2024)
Business Wire
15-07-2025
- Business
- Business Wire
Infobip Brings Voice Calling to WhatsApp Business Users
VODNJAN, Croatia--(BUSINESS WIRE)--Global cloud communications platform Infobip, today announced the launch of WhatsApp Business Calling, a new feature that enables businesses to make and receive voice calls via their WhatsApp Business numbers. This addition enhances Infobip's omnichannel platform by delivering richer, real-time conversations within the messaging app used by millions worldwide. The feature allows businesses to receive and initiate voice calls globally, using WhatsApp's native interface so customers never leave the app. Calls can be started directly from WhatsApp chats, interactive messages, or deep links embedded in websites and apps, providing multiple convenient entry points. Integration with Infobip Conversations, the company's cloud contact center solution, enables customer support agents to switch seamlessly from chat to voice while maintaining unified conversation history and context. 'Our customers tell us voice remains critical for delivering exceptional service, especially for complex issues that require real-time interaction,' said Mijo Soldin, VP Voice and Telecom Strategy at Infobip. 'With WhatsApp Business Calling, we're seamlessly blending the convenience of chat with the immediacy of voice – within a secure, branded environment that customers trust and prefer.' Available across global markets, WhatsApp Business Calling supports industries such as retail, banking, airlines, and eCommerce by enabling faster issue resolution. By embedding app-based voice within WhatsApp, it reduces friction and ensures seamless customer interactions. Integrated reporting and billing with the WhatsApp Business Platform simplify operations and provide valuable insights. A key advantage of WhatsApp Business Calling is branded calling: verified business profiles display the company name, logo, and checkmark during calls, reinforcing brand authenticity, combatting fraud, and boosting customer trust and answer rates. This feature aligns with Infobip's commitment to trusted, safe, and branded communication channels and complements the upcoming launch of Infobip's Branded Calling ID (BCID) solution later this year. About Infobip Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.
India Today
03-07-2025
- Business
- India Today
WhatsApp adds AI voice calls and smart shopping recommendations for businesses
At its global Conversations 2025 event in Miami, Meta announced a series of new features that could significantly change how businesses use WhatsApp to interact with customers. The company is now bringing voice calls, smarter AI shopping tools, and a more streamlined marketing system to the WhatsApp Business platform. The updates aim to help businesses go beyond just sending messages. Now, they'll be able to offer personalised shopping experiences, support through voice and video, and run marketing campaigns across WhatsApp, Facebook, and Instagram — all from one of the key announcements is the ability for businesses to make and receive voice and video calls directly on WhatsApp. Until now, customer service through WhatsApp has mostly been limited to chats, which, while convenient, aren't always the fastest way to solve queries. With this update, businesses using the WhatsApp Business Platform can now speak to customers directly, once the customer agrees to a call. Whether it's answering complex questions or offering guidance that's hard to type out — this new calling feature could make the overall support experience faster and more messaging is also being added, which brings more flexibility for both customers and businesses. In some cases, sending a quick voice note may be easier than typing a long message — especially for industries like healthcare, education, or financial services. Meta also hinted that voice-based AI assistance could be coming in the future, meaning customers might soon be able to talk to an AI to solve their issues in Another major upgrade is focused on marketing. Meta is now allowing businesses to manage their campaigns across WhatsApp, Facebook and Instagram through the familiar Ads Manager interface. This makes it easier to create and manage ads, track budgets, and run promotions — all in one place. Businesses can upload customer lists and send messages manually, or let Meta's Advantage+ AI take over, which automatically optimises campaigns and spending across platforms, including ad placements like WhatsApp Status. For businesses with repeat customers or time-sensitive offers, this could be a big the shopping front, Meta is introducing a new Business AI feature. It's designed to help customers discover and buy products directly through WhatsApp. From personalised product recommendations to follow-up support after purchase — the whole shopping experience can now happen inside a chat. While this tool is currently being tested in Mexico, Meta plans to roll it out to other countries businesses, especially smaller ones, the new updates could be a cost-effective way to reach more people and offer better service with fewer resources. For customers, it means less jumping between apps and more convenient service in one place.- Ends
Hans India
03-07-2025
- Business
- Hans India
WhatsApp Unveils AI Voice Calls and Smart Shopping Tools to Empower Business Interactions
At the Conversations 2025 event held in Miami, Meta introduced a transformative update to its WhatsApp Business Platform, aimed at revolutionising how companies connect with their customers. These new features include AI-powered shopping tools, voice and video calls, and a smarter, centralised marketing system, making WhatsApp more than just a messaging service for businesses. Until now, WhatsApp's role in customer service primarily involved chat-based interactions. But this is changing. Meta has announced that businesses will soon be able to make and receive voice and video calls directly on WhatsApp, marking a significant upgrade. This feature is designed to handle more complex customer queries that are often difficult to resolve over text. 'Whether it's answering complex questions or offering guidance that's hard to type out — this new calling feature could make the overall support experience faster and more personal.' This shift will help brands offer a more human, efficient, and engaging customer service experience. Of course, calls will only be made once customers have given their consent, ensuring privacy remains a top priority. In addition to voice and video calls, voice messaging is also making its way to the platform. This opens up more flexibility, particularly in sectors like healthcare, education, and finance, where verbal communication is often more effective. Meta is also exploring the future of AI voice assistants. It hinted at voice-based AI assistance possibly arriving soon, allowing customers to interact with an AI agent in real time to solve problems — just by talking. On the marketing front, WhatsApp Business is receiving a major productivity boost. Meta is integrating its popular Ads Manager interface into WhatsApp, allowing businesses to manage advertising campaigns not just on WhatsApp, but also across Facebook and Instagram — all in one place. This includes ad tracking, budget management, and promotional planning. With the help of Meta's Advantage+ AI, businesses can also automate their campaigns for maximum efficiency. It optimises spending and ad placements, even placing content in WhatsApp Status updates. For companies with repeat customers or seasonal offers, this means faster, smarter marketing with minimal effort. Perhaps the most forward-looking addition is the new Business AI shopping feature, currently being tested in Mexico. This tool helps customers browse, get personalised product recommendations, make purchases, and even receive post-sale support — all without leaving the chat. Meta plans to roll this out globally in the near future. These features are particularly promising for small and mid-sized businesses, offering a cost-effective solution to reach more people, streamline customer service, and boost sales — all within a single app. With these upgrades, Meta is positioning WhatsApp Business as a one-stop platform for communication, shopping, and marketing — simplifying life for both companies and customers alike.
Yahoo
24-06-2025
- Business
- Yahoo
Mark Zuckerberg's AI Dreams Hit WhatsApp Speed Bump As OpenAI, Perplexity Challenge Meta On Its Own Turf: Report
WhatsApp has emerged as a key arena for AI chatbot competition, reportedly posing a potential challenge to Meta Platforms Inc.'s (NASDAQ:META) AI dominance. What Happened: WhatsApp, with over 3 billion global users, has become a prime platform for various AI chatbots, including those from OpenAI and Perplexity, alongside Meta's own assistant, reported Business Insider. This intense competition could potentially hinder Meta AI's goal of becoming the default choice for its billions of users. Trending: Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — Notably, in the April earnings call, Meta's CEO, Mark Zuckerberg, revealed that WhatsApp is 'the largest surface that people use Meta AI on.' WhatsApp, a primary battleground for consumer AI, is witnessing a surge in rival chatbots vying for user attention. Despite Meta AI being integrated into WhatsApp, the app's strong usage continues. OpenAI, which brought ChatGPT to WhatsApp last year, is working to make AI more widely accessible. Meanwhile, Perplexity's chatbot, launched on WhatsApp this spring, experienced such overwhelming demand at launch that it briefly crashed. These competing chatbots utilize the WhatsApp Business Platform, allowing them to reach WhatsApp's vast global audience without requiring Meta's direct approval. This is particularly beneficial in emerging markets such as India and Brazil, where WhatsApp is a primary communication tool. Meta did not immediately respond to Benzinga's request for It Matters: The rise of AI chatbots on WhatsApp comes at a time when Meta is facing challenges. Just a day before this report, WhatsApp was banned on U.S. House devices over transparency and encryption concerns, further complicating Meta's position. However, Meta's WhatsApp is not without its potential. An analyst recently estimated that Meta could potentially generate over $10 billion in annual ad revenue from its WhatsApp messaging service by 2028, indicating that the platform still holds significant value for the company. Benzinga's Edge Rankings place Meta Platforms in the 85th percentile for momentum and the 28th percentile for value, reflecting its strong performance in both areas. Check the detailed report here. On a year-to-date basis, Meta stock surged 16.57%, according to data from Benzinga Pro. Read Next: Invest early in CancerVax's breakthrough tech aiming to disrupt a $231B market. Back a bold new approach to cancer treatment with high-growth potential. These five entrepreneurs are worth $223 billion – they all believe in one platform that offers a 7-9% target yield with monthly dividends Image via ShutterstockUp Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market. Get the latest stock analysis from Benzinga? This article Mark Zuckerberg's AI Dreams Hit WhatsApp Speed Bump As OpenAI, Perplexity Challenge Meta On Its Own Turf: Report originally appeared on Fehler beim Abrufen der Daten Melden Sie sich an, um Ihr Portfolio aufzurufen. Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten
