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For Sarawakians, the right hornbill matters
For Sarawakians, the right hornbill matters

Malaysiakini

time20-05-2025

  • General
  • Malaysiakini

For Sarawakians, the right hornbill matters

COMMENT | In Sarawak, the hornbill isn't just a bird - it's an emblem of the soul. It soars in their myths, crowns their state crest, and gives the land of the Dayaks their moniker: Bumi Kenyalang - Land of the Hornbills. So when Affin Bank Berhad rolled out its new Kenyalang Card, claiming it was a tribute to Sarawak's identity, one would assume they knew what bird they were featuring. They didn't. Instead of the Rhinoceros Hornbill (Buceros rhinoceros), which is the official state bird of Sarawak, the card showcases the Great Hornbill (Buceros bicornis) - a non-native species. That's not just a design error. That's a failure of cultural due diligence.

Affin Bank says bank card's artistic design a ‘symbolic creation' inspired by Sarawak coat of arms, Ibu Pertiwi flag
Affin Bank says bank card's artistic design a ‘symbolic creation' inspired by Sarawak coat of arms, Ibu Pertiwi flag

Borneo Post

time19-05-2025

  • Business
  • Borneo Post

Affin Bank says bank card's artistic design a ‘symbolic creation' inspired by Sarawak coat of arms, Ibu Pertiwi flag

Affin Bank has clarified that the card's design was inspired by the Jata Negeri. KUCHING (May 19): The design of the Kenyalang Card is a 'symbolic creation' inspired by Sarawak's Jata Negeri (Coat of Arms) as well as the state flag Ibu Pertiwi, said Affin Bank Berhad. In a statement today, the bank said the artistic adaptation seeks to symbolise the spirit and unity of Sarawak. 'The design featured is a symbolic creation, thoughtfully blending elements of Jata Negeri as a tribute to Sarawak's rich cultural legacy,' said Affin Bank. 'Inspired by the Jata Negeri Sarawak, the Kenyalang Card stands as a proud symbol of strength, heritage, and identity, reflected in its bold black and white design.' In an infographic shared on Facebook, the bank said the card's colour palette of black, white, and yellow gold 'mirrors the state flag, blending modern elegance with traditional values'. According to the bank, to harmonise the bold black background of the card, yellow gold stripes were incorporated as a visual adaptation of the hornbill's graceful wings, adding contrast and balance to the design. 'The artistic motifs are influenced by Sarawak's rich cultural artistry, paying homage to its legacy while embracing a contemporary aesthetic,' said the bank. The bank also said that the design is rooted in culture and inspired by legacy, as a tribute to tradition through contemporary design. Affin Bank thanked the public for their support and interest in the Kenyalang Card. 'Our priority is to ensure that our creativity and designs genuinely reflect what matters to the communities we serve. 'Your feedback guides us, and we remain committed to celebrating Sarawak with authenticity, pride, and respect,' said the bank. The card's design has come under fire from Pending assemblywoman Violet Yong, who stated during a Democratic Action Party fundraiser last week that the hornbill used is not the Rhinoceros Hornbill, which is the state bird. Yong claimed that the card actually features a Great Hornbill, which is not found in Sarawak. Affin Bank Bhd ibu pertiwi Jata Negeri Kenyalang Card lead

SMEs to benefit as Affin Bank expands footprint in Sarawak with new branch
SMEs to benefit as Affin Bank expands footprint in Sarawak with new branch

Borneo Post

time27-04-2025

  • Business
  • Borneo Post

SMEs to benefit as Affin Bank expands footprint in Sarawak with new branch

Uggah signs the plaque during the launch of Affin Bank iCOM Square Branch while Muhammad Abdullah (third left), Agil (second left), Wan Razly (fourth left) and others look on. – Photo by Roystein Emmor KUCHING (April 27): Small and medium-sized enterprises (SMEs) are set to benefit from stronger financial support with the launch of Affin Bank Berhad's latest branch at iCOM Square here today. Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg said the opening of the new branch signals not only the expansion of Affin's footprint in Sarawak but also the bank's commitment to empowering local businesses to thrive in a rapidly evolving economy. 'SMEs are not just contributors to the GDP – they are the heartbeat of Sarawak's economy. They create jobs, power local innovation, and serve as the primary engine of inclusive growth. 'To unlock their full potential, we must continue building an environment where local enterprises can thrive, through better access to financing, business support services, and digital capabilities,' he said in his speech which was delivered by Deputy Premier Datuk Amar Douglas Uggah Embas at the official launch of Affin iCOM Square Branch here today. Abang Johari commended Affin Bank for playing a key role in this ecosystem. 'From facilitating access to working capital and trade finance, to enabling operational efficiency and digitalisation, Affin has taken deliberate steps to meet the evolving needs of entrepreneurs in Sarawak. 'These efforts go beyond products. They reflect Affin's commitment to building real value by empowering local businesses to compete, scale, and lead,' he said. The Premier emphasised that meaningful development must begin with access to capital, financial services, and tools that enable entrepreneurship and upward mobility. 'For our rural communities, small businesses, and youth stepping into the digital economy, banking must not only be accessible but empowering as well. 'With Affin's comprehensive range of banking products and services, Sarawak is paving the way for a more financially inclusive society where opportunity reaches all,' he said. He also said that a robust financial system is essential for a thriving economy. 'Affin plays a crucial role in this transformation. Its integrated structure combining Affin Bank, Affin Islamic, and Affin Hwang Investment Bank provides a seamless platform for individuals, businesses, and investors alike.' With plans to expand its branch network in Sarawak from eight to 14 by the end of the year, Affin is making strides in bringing financial services closer to communities across the state, ensuring no one is left behind, he added. In highlighting that Sarawak's major projects such as the Tanjung Embang deep-sea port, the new international airport, and the Borneo Renewable Energy Corridor would require financial models rooted in long-term value creation, Abang Johari said Affin's ability to provide financial solutions and support are key to bridging that vision with the capital to make it a reality. He stressed that banking must be responsive, locally attuned, and digitally enabled to meet the demands of a modern, connected Sarawak. 'The launch of this branch reflects our collective journey — a journey toward a more financially inclusive, economically competitive, and socially resilient Sarawak,' he said. Also present were Deputy State Secretary (Economic Planning and Development) Dato Sri Dr Muhammad Abdullah Zaidel, Affin Bank Berhad chairman Dato Agil Natt, Affin Bank president and group chief executive officer Datuk Wan Razly Abdullah.

AFFIN Launches "AFFIN 50 Years, 50 Prizes" Golden Jubilee Campaign, Celebrating 50 Years Of ‘Always About You' With RM1 Million Grand Prize
AFFIN Launches "AFFIN 50 Years, 50 Prizes" Golden Jubilee Campaign, Celebrating 50 Years Of ‘Always About You' With RM1 Million Grand Prize

Malay Mail

time22-04-2025

  • Business
  • Malay Mail

AFFIN Launches "AFFIN 50 Years, 50 Prizes" Golden Jubilee Campaign, Celebrating 50 Years Of ‘Always About You' With RM1 Million Grand Prize

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 22 April 2025 -is celebrating its 50th anniversary with the launch of the ", a year-long celebration rewarding customers with exclusive prizes, strengthening financial literacy, and empowering Malaysians on their financial journey. Running from 1 March 2025 to 31 January 2026, this milestone campaign features, including aThe "invites customers to participate by performing eligible transactions, such as maintaining a minimum Month-End Balance (MEB) of RM5,000 in their AFFIN Current or Savings accounts. With every eligible transaction, customers earn entries for a chance to win."For 50 years, AFFIN has underscored its commitment to strengthening financial resilience, fostering economic growth, and delivering value to our customers wherever they are. The "reflects our dedication to creating opportunities, driving progress, and empowering people with financial solutions that meet their evolving needs. As we look ahead, we remain focused on building a future-ready financial ecosystem that serves a wider community, aligned with the strategic pillars of our AFFIN Axelerate 2028 (AX28) Plan, which are, and."Beyond this flagship campaign, AFFIN is introducing a suite of initiatives tailored to meet the diverse financial needs of its customers, including, the, the, and many more to be launched throughout the year. These initiatives are spearheaded by AFFIN's key business divisions such as Deposit Business, Cards, Personal Financing, Mortgage, Auto Finance, Corporate Banking, Enterprise Banking and Wealth Management, in collaboration with Affin Hwang Investment Bank more about how customers can benefit from the "and start earning rewards today by visiting or following @Affinmy on social #affinbank The issuer is solely responsible for the content of this announcement. About AFFIN Group Incorporated on 23 October 1975, AFFIN Group proudly commemorates its 50th anniversary in 2025, a milestone that reflects five decades of steadfast dedication to growth, innovation, and financial excellence, all in line with its vision to be the Most Creative and Innovative Financial Company in Malaysia. Affin Bank Berhad operates as the financial holding entity of Affin Islamic Bank Berhad, Affin Hwang Investment Bank Berhad and Affin Moneybrokers Sdn Bhd. Generali Insurance Malaysia Berhad and Generali Life Insurance Malaysia Berhad are affiliated companies of Affin Bank Berhad. AFFIN Group provides an array of financial products and services catering to individual, enterprise, commercial, and corporate clients. The focus market segments are categorised under essential business units such as Community Banking, Enterprise Banking, Corporate Banking, Treasury, and Investment Banking. For more information, please visit

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