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Soop teams up with LoL legend Faker for ad campaign
Soop teams up with LoL legend Faker for ad campaign

Korea Herald

time30-04-2025

  • Entertainment
  • Korea Herald

Soop teams up with LoL legend Faker for ad campaign

Soop has partnered with esports organization T1 to launch a brand advertising campaign featuring League of Legends world champion Lee "Faker" Sang-hyeok, the Korean streaming platform announced Wednesday. Soop, formerly AfreecaTV, has been strengthening its platform competitiveness by launching global services and exploring new business areas such as artificial intelligence. T1 players have for years showcased their gameplay and communicated with viewers by livestreaming on Soop. In particular, Faker made a name for himself on Soop behind his streaming nickname "Gojeonpa" before making his professional debut. 'T1 players, among many (League of Legends Championship Korea) players, are partners who have created content together while navigating both professional player and streamer domains,' said Soop. 'Their approach of producing diverse content and consistently communicating with users aligns perfectly with Soop's platform direction.' Soop uploaded a 12-second teaser video ahead of the full-scale advertisement campaign, featuring only Faker and the date of May 16. Before the main promotional video drops, Soop plans to release behind-the-scenes footage from the advertisement filming process on May 7.

Singer Kim Jun-su's blackmailer sentenced to seven years in prison
Singer Kim Jun-su's blackmailer sentenced to seven years in prison

Korea Herald

time06-02-2025

  • Entertainment
  • Korea Herald

Singer Kim Jun-su's blackmailer sentenced to seven years in prison

A female livestreamer on local streaming platform AfreecaTV was sentenced to seven years in prison for extorting millions of won in money and valuables from singer and musical actor Kim Jun-su, a local court ruled Thursday. The Uijeongbu District Court found the woman guilty of all charges, including racketeering, stating, "The defendant kept private conversations with the victim and, as their relationship soured, decided to extort money and valuables." She has been indicted in December last year for secretly recording private conversations with Kim, a former member of the K-pop group TVXQ, and threatening to release them to the public in exchange for monetary gains. According to the prosecutors, she extorted approximately 800 million won ($552,436) from Kim over nearly five years, from September 2020 to last November. During her final statement in court, the convicted livestreamer said, 'I made wrong decisions due to my ignorance, and I am deeply ashamed of myself.'

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