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Campaign ME
15-04-2025
- Business
- Campaign ME
Heriot-Watt announces scholarship winners from Faces to Watch 2025
Campaign Middle East's annual Agency Faces to Watch is the region's most sought-after recognition in the creative world. For young professionals, this recognition is a great way to showcase their creative excellence, build their industry reputation and help them progress in their careers. This also helps employers identify the brightest upcoming talent. PROGRAMME AND COURSES Digital skills are recognised as being critical by employers, and Edinburgh Business School, Heriot-Watt University Dubai is well positioned to develop learners for practice through its transformative education. Students benefit from real life case studies and challenges, which leave them perfectly placed to make a difference in their future careers. In the business school, nothing is more important than translating knowledge into practice. In addition to being taught by an outstanding academic team of global thought leaders in marketing and digital marketing, students at the business school also are offered the opportunity to engage with industry experts to help them to develop skills. The school's commitment to the important positioning of digital marketing is reflected in the development of its specialist postgraduate degree – MSc in Digital Marketing. Through this innovative degree, students build upon the fundamentals of marketing to study courses such as digital customer experience and international strategic marketing before selecting their pathway of optional courses – to reflect their career goals. For example, the Digital Marketing Skills options include digital marketing analytics, social media marketing and e-commerce technology. By bridging the gap in the use and application of digital technologies in marketing, the programme reflects the school's commitment to promoting leadership in the marketing field and preparing the next generation of leaders with the combination of skills to succeed in their marketing careers. Through accreditation by the Chartered Institute of Marketing, graduates receive prior recognition on some progressional qualification modules, thus expediting their career. COLLABORATION WITH CAMPAIGN Professor Fiona Robson, Head of Edinburgh Business School at Heriot-Watt University Dubai highlighted the importance of this partnership. She said that working with Campaign Middle East is a great example of working with industry to illuminate the shared vision of the importance of identifying talent who will make a difference. Professor Fiona Robson announced the five winners, including one winner in each of the four categories – creative, digital, media and PR, who will each receive a 30 per cent scholarship. The overall winner will receive a 100 per cent scholarship to pursue an in Digital Marketing degree at Edinburgh Business School, Dubai. Professor Robson said, 'My academic colleagues and I found the applications truly uplifting, there are so many success stories and inspirational career journeys across the agencies in the UAE. It is clear from the testimonials of the nominees' managers that their colleagues are making a real difference and are highly valued. Making our decisions was not easy as there are so many talented 'Faces to Watch'.' Scholarship Winners FULL 100 PER CENT SCHOLARSHIP WINNER Ajo Jose UX/UI Designer, Crowd Ajo's application stood out for many reasons. The approach taken to work and decision-making created a powerful first impression, particularly in balancing performance metrics with the need for creativity. The panel admired the fact that Ajo 'gives back' to the global community, allowing the wide transfer of learning and expertise – making a real impact on the lives of other people. Furthermore, Ajo's plans to expand his outreach work using the knowledge and skills gained from our MSc in Digital Marketing is highly commendable. 30 PER CENT SCHOLARSHIP WINNERS Dahab Elkady Creative, DUNE 23 Sports and Entertainment Within her application, Dahab provided the judges with data that spoke for itself in terms of impact for her organisation as well as their clients in the sports industry. As well as her experience of working with global brands, the judges were impressed by her reflections on developing partnerships and overall career plans. Janice Dsouza Account Manager, Tonic Worldwide The panel were very impressed with Janice's approach of 'Engage, Inspire and Deliver Results' to her work and her passion for data driven decision-making. Janice made a very persuasive argument for how our MSc in Digital Marketing will take her career to the next level and how her inputs will enrich the experience of her University peers. Ahmad Soubra Senior Media Executive, Zenith Ahmad's submission showed he had undertaken extensive research on our postgraduate degree programme. He made a strong and convincing argument about how our MSc can bridge a gap for him and take his career to the next level. The panel were also impressed by the way that he supports and shares his knowledge within his organisation. Sarah Kanji Senior Account Executive, Atteline Sarah's application was truly inspiring, reflecting some of the challenges she has faced and how she has used them to influence the way that she works and create brilliant outputs. Sarah's commitment to doing good and making an impact also were highly commended by the judging panel, who are looking forward to her creative contributions to our MSc in Digital Marketing.
Campaign ME
18-02-2025
- Business
- Campaign ME
Heriot-Watt partners with Campaign's Agency Faces to Watch 2025 for 5th year with scholarships for winners
Heriot-Watt University Dubai has partnered for the fifth year with Campaign Middle East for Campaign's annual Agency Faces to Watch list. As part of the campaign, the University is offering a chance for the brightest and best young talents aged 30 and below to win 5 scholarships to a Master's degree in Digital Marketing at its Edinburgh Business School. Interested applicants should be working in Creative, Media, Digital and PR agencies in the MENA region. Heriot-Watt University Dubai campus is a satellite campus of Edinburgh's Heriot-Watt University. Established in 2005, the University offers an extensive range of research-informed degree programmes in a global study environment, with strong links to business and industry. Heriot-Watt University Dubai is offering scholarships to a Master's degree in Digital Marketing at its Edinburgh Business School to winners this year. Here are details on the scholarship: One 100 per cent scholarship. 4 x 30 per cent scholarships to the winner of each category (4 categories – Creative, Media, Digital and PR ). Candidates will have to submit a 500-word essay to qualify for the above scholarships on how this course will help them in their future career in marketing, to be judged by a panel. For more details on the Master's degree in Digital Marketing at Edinburgh Business School, Heriot-Watt University Dubai, click here. The final deadline for Agency Faces to Watch will be March 3, 2025, so get your entries in now. There is a limit of 3 entries per agency in each category. For any further enquiries, please email: [email protected]. For reference, please visit to view our last year's Creative, Media, Digital and PR Agency Faces to Watch. To submit your entry to Agency Faces to Watch for 2025, please click here.
