Heriot-Watt announces scholarship winners from Faces to Watch 2025
PROGRAMME AND COURSES
Digital skills are recognised as being critical by employers, and Edinburgh Business School, Heriot-Watt University Dubai is well positioned to develop learners for practice through its transformative education. Students benefit from real life case studies and challenges, which leave them perfectly placed to make a difference in their future careers. In the business school, nothing is more important than translating knowledge into practice. In addition to being taught by an outstanding academic team of global thought leaders in marketing and digital marketing, students at the business school also are offered the opportunity to engage with industry experts to help them to develop skills.
The school's commitment to the important positioning of digital marketing is reflected in the development of its specialist postgraduate degree – MSc in Digital Marketing. Through this innovative degree, students build upon the fundamentals of marketing to study courses such as digital customer experience and international strategic marketing before selecting their pathway of optional courses – to reflect their career goals. For example, the Digital Marketing Skills options include digital marketing analytics, social media marketing and e-commerce technology.
By bridging the gap in the use and application of digital technologies in marketing, the programme reflects the school's commitment to promoting leadership in the marketing field and preparing the next generation of leaders with the combination of skills to succeed in their marketing careers. Through accreditation by the Chartered Institute of Marketing, graduates receive prior recognition on some progressional qualification modules, thus expediting their career.
COLLABORATION WITH CAMPAIGN
Professor Fiona Robson, Head of Edinburgh Business School at Heriot-Watt University Dubai highlighted the importance of this partnership. She said that working with Campaign Middle East is a great example of working with industry to illuminate the shared vision of the importance of identifying talent who will make a difference. Professor Fiona Robson announced the five winners, including one winner in each of the four categories – creative, digital, media and PR, who will each receive a 30 per cent scholarship. The overall winner will receive a 100 per cent scholarship to pursue an M.Sc. in Digital Marketing degree at Edinburgh Business School, Dubai. Professor Robson said, 'My academic colleagues and I found the applications truly uplifting, there are so many success stories and inspirational career journeys across the agencies in the UAE. It is clear from the testimonials of the nominees' managers that their colleagues are making a real difference and are highly valued. Making our decisions was not easy as there are so many talented 'Faces to Watch'.'
Scholarship Winners
FULL 100 PER CENT SCHOLARSHIP WINNER
Ajo Jose
UX/UI Designer, Crowd
Ajo's application stood out for many reasons. The approach taken to work and decision-making created a powerful first impression, particularly in balancing performance metrics with the need for creativity. The panel admired the fact that Ajo 'gives back' to the global community, allowing the wide transfer of learning and expertise – making a real impact on the lives of other people. Furthermore, Ajo's plans to expand his outreach work using the knowledge and skills gained from our MSc in Digital Marketing is highly commendable.
30 PER CENT SCHOLARSHIP WINNERS
Dahab Elkady
Creative, DUNE 23 Sports and Entertainment
Within her application, Dahab provided the judges with data that spoke for itself in terms of impact for her organisation as well as their clients in the sports industry. As well as her experience of working with global brands, the judges were impressed by her reflections on developing partnerships and overall career plans.
Janice Dsouza
Account Manager, Tonic Worldwide
The panel were very impressed with Janice's approach of 'Engage, Inspire and Deliver Results' to her work and her passion for data driven decision-making. Janice made a very persuasive argument for how our MSc in Digital Marketing will take her career to the next level and how her inputs will enrich the experience of her University peers.
Ahmad Soubra
Senior Media Executive, Zenith
Ahmad's submission showed he had undertaken extensive research on our postgraduate degree programme. He made a strong and convincing argument about how our MSc can bridge a gap for him and take his career to the next level. The panel were also impressed by the way that he supports and shares his knowledge within his organisation.
Sarah Kanji
Senior Account Executive, Atteline
Sarah's application was truly inspiring, reflecting some of the challenges she has faced and how she has used them to influence the way that she works and create brilliant outputs. Sarah's commitment to doing good and making an impact also were highly commended by the judging panel, who are looking forward to her creative contributions to our MSc in Digital Marketing.
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