Standard Deadline for Agency of the Year Middle East Awards revealed
Unlike other global and regional awards that evaluate the quality of campaigns and the effectiveness of work done by agencies, the Agency of the Year Middle East Awards honour holding companies, networks and agencies based on the performance of their businesses, client wins and retention, their year-on-year growth, workplace culture, industry innovation, and commitment to industry values such as diversity and inclusion.
The award categories, include a list of agency speciality awards, independent agency awards, people and teams awards, as well as awards set apart for top performing agencies from different countries in the Middle East region.
Celebrated for its credibility, Campaign Middle East's Agency of the Year Awards commemorate the best agencies in the region each year, in partnership with Motivate Media Group and the UK's Haymarket Media Group, which is the parent company of Campaign's global brand.
The awards are judged by 35 client-side marketers from the Middle East region through several rounds, and audited by PwC under the MediaSense company. Campaign Middle East, the esteemed regional jury, and the global partners for the Agency of the Year Awards are committed to ensuring that the judging is fair, trustworthy and ethical.
MediaSense oversees due process in three stages: the first round of online judging; the second round of online judging; and the collation of jury scores and reporting of results. To assist in confirming due process in the rounds of online judging, judges' feedback on submissions as well as the score sheets are sent directly to MediaSense.
This year, Emma Campbell, Sector Marketing Director – Strategic Marketing and Communications at the Department of Culture and Tourism, Abu Dhabi (DCT Abu Dhabi), is the Chair judge at Campaign's Agency of the Year Middle East awards.
As Chair judge, Campbell says the true strength of the AOTYME awards lies in its recognition of regional agencies' hard work – backed by business outcomes.
'I think these awards are really important because they cut through all the noise in a busy market and highlight agencies that are genuinely delivering – both creatively and in terms of business results. Plus, winning these awards is a huge motivator for teams – it recognises their hard work and pushes them to keep raising the bar. It's about celebrating the whole package, not just the final campaign,' she adds.
Campaign Middle East will only announce winners for each of the categories at a gala Agency of The Year Middle East 2025 Awards ceremony in December 2025.
Enter now for a chance to be recognised as the best in your speciality, geography, and even the entire region.
Find out more here.
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