Agency of the Year Middle East reveals additions to 2025 jury
The jury for the Awards is made up of client-side marketers, who are tasked with meticulously reviewing case submissions across more than 30 industry specific categories. The final jury will include an estimate of 35 marketers. These marketers specialise in various industries, from tourism to the automotive industry and technology. They have also been selected from a wide array of geographies within the Middle East region, to ensure fair judging of submissions from each market.
The Agency of the Year Middle East awards seek to recognise the best holding companies, networks and agencies based on the performance of their businesses, client wins and retention, their year-on-year growth, workplace culture, industry innovation, and commitment to industry values such as diversity and inclusion.
Submitting an entry to these Awards gives your agency a chance to showcase its success and effectiveness to these marketers, who could be potential clients. Furthermore, shortlists and winners will be given editorial coverage in Campaign Middle East, with more than 20k newsletter subscribers and 90,000 monthly page views.
MediaSense audits the entire judging process to ensure judges' decisions are objective and based only on the entry in front of them, thus gaining the Awards' reputation for being one of the most credible in the region.
Enter now for a chance to be recognised as the best in the region. The deadline to submit is Friday, 18 September.
To assist with the entry process, the following jury members told Campaign Middle East what they're looking for in award submissions. Here's what they had to say:
Abdellrahman Alkhatib, Creative Manager, Hungerstation
'Judges remember stories that are simple, human and brand, supported by measurable impact.'
Anne Tulloch, Divisional Marketing Director , Alshaya
'Have the foundation of customer insight and backed up by data.'
Hussein M. Dajani, Group Chief Marketing and Customer Centricity Officer, Petromin Corporation
'Focus on telling a clear, compelling story of your agency's work. Link your objectives, strategy and execution to measurable business impact, backing every claim with solid data and results. Show how you are adding value to your clients and to societies.'
Jad Saab, Head of Digital Media, MMS
'This your chance to showcase the advertising world your best work, your thought process and what inspires you to set you apart from others. Give it your best and share your journey.'
Marwa Kaabour, CMO, Al Masaood
'We want to hear about the people, the creative minds, the passionate teams, the culture that made the work possible. Let us see the soul of your agency, not just the output.'
Megan French-Ritsch, Executive Director Strategic Marketing & Brand , Public Investment Fund [Confidential]
'In today's world, brands that lead with integrity and empathy resonate most deeply. So be bold, be honest, and show how your agency is helping to build a better, more connected world‚ one idea at a time.'
Saad Abdullah, Director – Marketing, ALJ
'Focus on telling a compelling story – don't just list what you did, show why it mattered. Let the judges clearly see the impact your work had and make them feel the passion behind it.'
Sahar Khan, Vice President of Marketing , Bayut and dubizzle
'My top tip for entrants is to focus on storytelling with substance. Start by clearly outlining the challenge you were solving, then walk the judges through your strategic thinking, creative execution and‚ more importantly‚ the measurable impact. The strongest entries are those that combine clarity, creativity and real results. Keep it concise, compelling and backed by data wherever possible.'
Sherry Mansour, Managing Director – MENA, Seedtag
'Tell a compelling story with purpose. Clearly outline the challenge, your strategic approach, and the real-world results. Keep it focused judges value clarity over clutter.'
Shyam Sunder, VP Marketing, TBO.COM
'Be brave. Be authentic. To find your voice in all the noise!'
Turky Kari, Executive Director of Marketing, AROYA Cruises
'The strongest entries are built on clear purpose, driven by passion and executed with focus and impact.'
To stay updated with judges announcements for the Agency of the Year Middle East 2025 awards, click here.
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