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Campaign ME
12-08-2025
- Business
- Campaign ME
Agency of the Year Middle East reveals additions to 2025 jury
Campaign Middle East is proud to announce the second batch of judges for its Agency of the Year Middle East 2025 awards jury, adding eleven brand marketers to the set. The jury for the Awards is made up of client-side marketers, who are tasked with meticulously reviewing case submissions across more than 30 industry specific categories. The final jury will include an estimate of 35 marketers. These marketers specialise in various industries, from tourism to the automotive industry and technology. They have also been selected from a wide array of geographies within the Middle East region, to ensure fair judging of submissions from each market. The Agency of the Year Middle East awards seek to recognise the best holding companies, networks and agencies based on the performance of their businesses, client wins and retention, their year-on-year growth, workplace culture, industry innovation, and commitment to industry values such as diversity and inclusion. Submitting an entry to these Awards gives your agency a chance to showcase its success and effectiveness to these marketers, who could be potential clients. Furthermore, shortlists and winners will be given editorial coverage in Campaign Middle East, with more than 20k newsletter subscribers and 90,000 monthly page views. MediaSense audits the entire judging process to ensure judges' decisions are objective and based only on the entry in front of them, thus gaining the Awards' reputation for being one of the most credible in the region. Enter now for a chance to be recognised as the best in the region. The deadline to submit is Friday, 18 September. To assist with the entry process, the following jury members told Campaign Middle East what they're looking for in award submissions. Here's what they had to say: Abdellrahman Alkhatib, Creative Manager, Hungerstation 'Judges remember stories that are simple, human and brand, supported by measurable impact.' Anne Tulloch, Divisional Marketing Director , Alshaya 'Have the foundation of customer insight and backed up by data.' Hussein M. Dajani, Group Chief Marketing and Customer Centricity Officer, Petromin Corporation 'Focus on telling a clear, compelling story of your agency's work. Link your objectives, strategy and execution to measurable business impact, backing every claim with solid data and results. Show how you are adding value to your clients and to societies.' Jad Saab, Head of Digital Media, MMS 'This your chance to showcase the advertising world your best work, your thought process and what inspires you to set you apart from others. Give it your best and share your journey.' Marwa Kaabour, CMO, Al Masaood 'We want to hear about the people, the creative minds, the passionate teams, the culture that made the work possible. Let us see the soul of your agency, not just the output.' Megan French-Ritsch, Executive Director Strategic Marketing & Brand , Public Investment Fund [Confidential] 'In today's world, brands that lead with integrity and empathy resonate most deeply. So be bold, be honest, and show how your agency is helping to build a better, more connected world‚ one idea at a time.' Saad Abdullah, Director – Marketing, ALJ 'Focus on telling a compelling story – don't just list what you did, show why it mattered. Let the judges clearly see the impact your work had and make them feel the passion behind it.' Sahar Khan, Vice President of Marketing , Bayut and dubizzle 'My top tip for entrants is to focus on storytelling with substance. Start by clearly outlining the challenge you were solving, then walk the judges through your strategic thinking, creative execution and‚ more importantly‚ the measurable impact. The strongest entries are those that combine clarity, creativity and real results. Keep it concise, compelling and backed by data wherever possible.' Sherry Mansour, Managing Director – MENA, Seedtag 'Tell a compelling story with purpose. Clearly outline the challenge, your strategic approach, and the real-world results. Keep it focused judges value clarity over clutter.' Shyam Sunder, VP Marketing, 'Be brave. Be authentic. To find your voice in all the noise!' Turky Kari, Executive Director of Marketing, AROYA Cruises 'The strongest entries are built on clear purpose, driven by passion and executed with focus and impact.' To stay updated with judges announcements for the Agency of the Year Middle East 2025 awards, click here.
Campaign ME
08-08-2025
- Business
- Campaign ME
Standard Deadline for Agency of the Year Middle East Awards revealed
Campaign Middle East's Agency of the Year Middle East Awards 2025 has officially closed its early bird offers, calling for all awards submissions to be completed by its standard deadline of 18 September. Unlike other global and regional awards that evaluate the quality of campaigns and the effectiveness of work done by agencies, the Agency of the Year Middle East Awards honour holding companies, networks and agencies based on the performance of their businesses, client wins and retention, their year-on-year growth, workplace culture, industry innovation, and commitment to industry values such as diversity and inclusion. The award categories, include a list of agency speciality awards, independent agency awards, people and teams awards, as well as awards set apart for top performing agencies from different countries in the Middle East region. Celebrated for its credibility, Campaign Middle East's Agency of the Year Awards commemorate the best agencies in the region each year, in partnership with Motivate Media Group and the UK's Haymarket Media Group, which is the parent company of Campaign's global brand. The awards are judged by 35 client-side marketers from the Middle East region through several rounds, and audited by PwC under the MediaSense company. Campaign Middle East, the esteemed regional jury, and the global partners for the Agency of the Year Awards are committed to ensuring that the judging is fair, trustworthy and ethical. MediaSense oversees due process in three stages: the first round of online judging; the second round of online judging; and the collation of jury scores and reporting of results. To assist in confirming due process in the rounds of online judging, judges' feedback on submissions as well as the score sheets are sent directly to MediaSense. This year, Emma Campbell, Sector Marketing Director – Strategic Marketing and Communications at the Department of Culture and Tourism, Abu Dhabi (DCT Abu Dhabi), is the Chair judge at Campaign's Agency of the Year Middle East awards. As Chair judge, Campbell says the true strength of the AOTYME awards lies in its recognition of regional agencies' hard work – backed by business outcomes. 'I think these awards are really important because they cut through all the noise in a busy market and highlight agencies that are genuinely delivering – both creatively and in terms of business results. Plus, winning these awards is a huge motivator for teams – it recognises their hard work and pushes them to keep raising the bar. It's about celebrating the whole package, not just the final campaign,' she adds. Campaign Middle East will only announce winners for each of the categories at a gala Agency of The Year Middle East 2025 Awards ceremony in December 2025. Enter now for a chance to be recognised as the best in your speciality, geography, and even the entire region. Find out more here. PARTNERS: Bloomberg Media Seedtag The Vantage STRATEGIC PARTNERS: Huda Beauty African+Eastern BROUGHT TO YOU BY: Haymarket Motivate Media Group
Campaign ME
07-07-2025
- Business
- Campaign ME
Agency of The Year Middle East 2025: First wave of judges
Campaign Middle East has revealed the first round of judges for the fourth edition of its annual Agency of the Year Middle East 2025 awards. This first wave of 11 judges have been selected for their seniority, cross-sector expertise and sharp understanding of the media, advertising, marketing and communications industries. They've built brands, led strategy, and navigated the shifting currents of media and marketing in the Middle East. Now, they're turning their attention to the region's best agencies. Winning an Agency of The Year Middle East 2025 award gives your agency exposure and positions how effectively it works in front of potential clients. Shortlists and winners will be given editorial coverage in Campaign Middle East, with more than 20k newsletter subscribers and 90,000 monthly page views. Being shortlisted provides a unique platform to promote your agency and talent and boost morale. Integrity is a core component behind awarded recognition and Campaign Middle East is committed to ensuring that the judging is fair, trustworthy, and ethical. MediaSense audits our judging process to ensure judges' decisions are objective and based only on the entry in front of them. Enter now for a chance to be recognised as the best in the region. Entries can be made at a discounted rate for the early bird deadline of August 7, 2025. To download the full entry kit, click here. To assist with the entry process, Campaign Middle East in partnership with Haymarket Media Group is hosting a free-of-cost awards clinic webinar on Thursday, July 10. Click here to sign up. We asked the first wave of judges to share some tips entrants should consider when they create their entries for the Agency of The Year Middle East 2025 awards. Here's what they had to say: Khaled Al Shehhi, Executive Director of Marketing and Communication, UAE Government Media Office 'Tell the story behind the numbers. This award isn't about campaigns; it's about your agency as a business. Show how you achieved what you did, what challenges you faced, and how your people made it happen.' Jon Barber, Vice President – Marketing & Communications , TECOM Group 'Tell a compelling story with clarity and focus. Make sure your objectives, strategy, execution, and results are clearly linked and backed by evidence.' Beatriz Bendetti, Head of Marketing MENA, BRF 'Choose your best business cases, which you are most proud of and which represent the agency's culture, and be clear when presenting the main results.' Ahmed El Gamal, Partner & Co-founder / Executive Director of Marketing, Mr. Regimen 'What I'd like to see is why this problem mattered and the impact your work had in the real world. Be it brand, human, or commercial, every business has a number of challenges, but it's how you overcome these challenges that makes your case interesting.' Melanie De Souza, Destination Marketing – Executive Director, Royal Commission for AlUla 'Tangible demonstration of how excellence and integrated marketing deliver against business objectives with qualified and quantified KPIs.' Tiya Fazelbhoy, Global Marketing – Hydration, Sports & Teas, The Coca-Cola Company 'Structure your entry to tell a compelling story of how your agency strategically planned and executed initiatives that not only aligned with your client's clear objectives but also drove significant revenue and record-breaking results.' Loay Nour, VP, Brand & Marketing Communications, Accor – Fairmont Hotels & Resorts 'Demonstrate your KPIs and define how did you measure success.' Wassim Derbi, Head of Marketing & Brand Communication, Hyundai Motors UAE 'Focus on quantifiable results. Back up every claim with hard data, metrics, and client testimonials that demonstrate tangible success. Highlight your agency's values, diverse talent, and collaborative environment. Give yourself ample time to gather information, write, and refine your submission.' Manoj Khimji, Managing Director, The Vantage 'Be concise and prioritise the key points of the entry. Use design to draw attention to the main highlights of your presentation. Keep the entry 'real' such that judges can feel a connection to the work and the agency through the deck.' Ramzi Atat, Head of Marketing & PR, Lotus Cars 'A strong entry isn't about listing everything you've done, It's about telling a sharp, emotionally engaging story that clearly connects creativity to commercial impact. Be bold, be selective, and most importantly, make us feel something.' Nicola Porter, Executive Editor, Bloomberg Media 'Ensure the entry articulates your USP – what makes your agency stand out against the rest and what impact did it have.' To stay updated with judges announcements for the Agency of the Year Middle East 2025 awards, click here.
