Latest news with #AgritourismDevelopmentCompany
Zawya
6 days ago
- Business
- Zawya
Oman: Janaen Salalah ITC project set to redefine agritourism
Muscat – Salalah is set to host a major agritourism destination with the launch of Janaen Salalah, an integrated tourism complex (ITC) project blending agriculture, hospitality and recreation in a single development. Led by Omran Group through its subsidiary Agritourism Development Company, the project is located in the Arzat area and aims to position Oman as a regional leader in sustainable agritourism. Janaen Salalah has been granted ITC status by Ministry of Heritage and Tourism, allowing foreign ownership and expanding its appeal to international investors. Spanning over 5.5mn sqm, the project will feature 250 residential units, a 128-key five-star hotel, processing facilities for coconuts and papayas, and areas dedicated to eco-recreation, education and wellness. The project received a boost following a field visit on Tuesday by H H Sayyid Marwan bin Turki al Said, Governor of Dhofar, and H E Dr Saud bin Hamoud al Habsi, Minister of Agriculture, Fisheries and Water Resources. The officials reviewed the site's progress, with the visit marked by ceremonial planting of the first coconut trees – a symbolic step towards realising the project's agricultural goals. According to Omran, several key milestones under Phase 1 have been achieved. These include completion of the concept masterplan, feasibility studies confirming the project's viability and appointment of an experienced agriculture contractor. Initial plantation works have already begun. © Apex Press and Publishing Provided by SyndiGate Media Inc. (
Zawya
6 days ago
- Business
- Zawya
Oman: Omran says notable progress made in its Salalah agritourism project
Salalah: Omran Group, the executive arm of the Sultanate of Oman for tourism development, announced notable progress in the early-stage development of Janaen Salalah—a pioneering agritourism project located in Arzat, Salalah. This initiative forms part of Oman's broader strategy to diversify its economy by integrating sustainable tourism with agriculture-based investments. As part of the ongoing development efforts, H.H. Sayyid Marwan bin Turki Al Said, Governor of Dhofar, and Dr. Saud bin Hamoud Al Habsi, Minister of Agricultural, Fisheries Wealth and Water Resources, conducted a field visit to the project site, accompanied by senior officials from the Group and other key stakeholders. During the visit, they were briefed on the project's key components, development phases, and latest updates. The visit also included the ceremonial planting of the first coconut trees, marking the beginning of the initial cultivation phase. This milestone represents a key step in the broader vision to transform the site into a productive landscape that aligns with the project's agritourism goals. Developed under the Agritourism Development Company, a wholly owned subsidiary of Omran Group, Janaen aims to position Sultanate of Oman as a regional leader in agritourism by combining agricultural activity, hospitality, recreation, and community living in one integrated setting. Spanning over 5.5 million square metres, the project's masterplan outlines a well-integrated mix of components, including farm-based accommodations, coconut and papaya processing facilities, educational and recreational areas, and a retail village—all thoughtfully designed to create a dynamic and immersive agritourism experience for both residents and visitors. In preparation for the official construction launch, several foundational activities have been completed as part of Phase 1. These include the finalisation of the concept masterplan design, which outlines the strategic integration of agricultural and tourism components. A comprehensive feasibility study has confirmed the project's viability, leading to a formal commitment to initiate Phase 1. Additionally, the project has secured an Integrated Tourism Complex (ITC) licence from the Ministry of Heritage and Tourism—a key milestone that allows for foreign ownership and enhances investment potential. An experienced agriculture contractor has also been appointed, and initial plantation works are now underway. Once completed, Janaen Salalah will comprise 250 residential units, a 5-star hotel with 128 keys, and purpose-built zones for eco-recreation, edutainment, and wellness. These features will be complemented by vibrant public spaces and year-round programming that highlight Oman's agricultural heritage and natural landscapes—offering a destination that balances lifestyle, learning, and leisure. 'This development reflects our ongoing commitment to pioneering sustainable tourism models that drive investment, support local agriculture, and create engaging visitor experiences rooted in Oman's natural heritage,' said Mundher Al Moosawi, Board of Managers Member at Janaen. The development aligns with Oman Vision 2040, particularly under the Competitive Economy and Environmental Sustainability pillars. It contributes to national priorities such as economic diversification, governorate development, public-private partnerships, and environmental stewardship—positioning Janaen Salalah as a model for responsible, value-driven tourism growth. As Omran Group approaches the launch of the next phase of the Janaen Salalah development, efforts are accelerating to position it as a model destination that embodies innovation, enhances added value, and contributes to sustainable economic returns in collaboration with our strategic partners. © Muscat Media Group Provided by SyndiGate Media Inc. (
Muscat Daily
6 days ago
- Business
- Muscat Daily
Janaen Salalah ITC project set to redefine agritourism
Muscat – Salalah is set to host a major agritourism destination with the launch of Janaen Salalah, an integrated tourism complex (ITC) project blending agriculture, hospitality and recreation in a single development. Led by Omran Group through its subsidiary Agritourism Development Company, the project is located in the Arzat area and aims to position Oman as a regional leader in sustainable agritourism. Janaen Salalah has been granted ITC status by Ministry of Heritage and Tourism, allowing foreign ownership and expanding its appeal to international investors. Spanning over 5.5mn sqm, the project will feature 250 residential units, a 128-key five-star hotel, processing facilities for coconuts and papayas, and areas dedicated to eco-recreation, education and wellness. The project received a boost following a field visit on Tuesday by H H Sayyid Marwan bin Turki al Said, Governor of Dhofar, and H E Dr Saud bin Hamoud al Habsi, Minister of Agriculture, Fisheries and Water Resources. The officials reviewed the site's progress, with the visit marked by ceremonial planting of the first coconut trees – a symbolic step towards realising the project's agricultural goals. According to Omran, several key milestones under Phase 1 have been achieved. These include completion of the concept masterplan, feasibility studies confirming the project's viability and appointment of an experienced agriculture contractor. Initial plantation works have already begun.
Times of Oman
7 days ago
- Business
- Times of Oman
Omran says notable progress made in its Salalah agritourism project
Salalah: Omran Group, the executive arm of the Sultanate of Oman for tourism development, announced notable progress in the early-stage development of Janaen Salalah—a pioneering agritourism project located in Arzat, Salalah. This initiative forms part of Oman's broader strategy to diversify its economy by integrating sustainable tourism with agriculture-based investments. As part of the ongoing development efforts, H.H. Sayyid Marwan bin Turki Al Said, Governor of Dhofar, and Dr. Saud bin Hamoud Al Habsi, Minister of Agricultural, Fisheries Wealth and Water Resources, conducted a field visit to the project site, accompanied by senior officials from the Group and other key stakeholders. During the visit, they were briefed on the project's key components, development phases, and latest updates. The visit also included the ceremonial planting of the first coconut trees, marking the beginning of the initial cultivation phase. This milestone represents a key step in the broader vision to transform the site into a productive landscape that aligns with the project's agritourism goals. Developed under the Agritourism Development Company, a wholly owned subsidiary of Omran Group, Janaen aims to position Sultanate of Oman as a regional leader in agritourism by combining agricultural activity, hospitality, recreation, and community living in one integrated setting. Spanning over 5.5 million square metres, the project's masterplan outlines a well-integrated mix of components, including farm-based accommodations, coconut and papaya processing facilities, educational and recreational areas, and a retail village—all thoughtfully designed to create a dynamic and immersive agritourism experience for both residents and visitors. In preparation for the official construction launch, several foundational activities have been completed as part of Phase 1. These include the finalisation of the concept masterplan design, which outlines the strategic integration of agricultural and tourism components. A comprehensive feasibility study has confirmed the project's viability, leading to a formal commitment to initiate Phase 1. Additionally, the project has secured an Integrated Tourism Complex (ITC) licence from the Ministry of Heritage and Tourism—a key milestone that allows for foreign ownership and enhances investment potential. An experienced agriculture contractor has also been appointed, and initial plantation works are now underway. Once completed, Janaen Salalah will comprise 250 residential units, a 5-star hotel with 128 keys, and purpose-built zones for eco-recreation, edutainment, and wellness. These features will be complemented by vibrant public spaces and year-round programming that highlight Oman's agricultural heritage and natural landscapes—offering a destination that balances lifestyle, learning, and leisure. 'This development reflects our ongoing commitment to pioneering sustainable tourism models that drive investment, support local agriculture, and create engaging visitor experiences rooted in Oman's natural heritage,' said Mundher Al Moosawi, Board of Managers Member at Janaen. The development aligns with Oman Vision 2040, particularly under the Competitive Economy and Environmental Sustainability pillars. It contributes to national priorities such as economic diversification, governorate development, public-private partnerships, and environmental stewardship—positioning Janaen Salalah as a model for responsible, value-driven tourism growth. As Omran Group approaches the launch of the next phase of the Janaen Salalah development, efforts are accelerating to position it as a model destination that embodies innovation, enhances added value, and contributes to sustainable economic returns in collaboration with our strategic partners.
Times of Oman
05-07-2025
- Business
- Times of Oman
Rummana returns to boost agritourism in Jabal Akhdar
Jabal Al Akhdar: The third edition of Rummana event kicked off on 4 July in the Wilayat of Jabal Al Akhdar, Al Dakhiliyah Governorate. The event offers a package of interactive experiences and family activities from 4 July to 27 September , at Janaen Farm and Seih Qatnah. The event is organised in cooperation with TePe-Oman, Agritourism Development Company and 'Janaen' . The joint efforts are aimed to disseminate the concept of sustainable agritourism and empowerment of the rural communities and investment of the agricultural potentials in boosting tourism experience. Rummana is one of the seasonal activities that coincide with Jabal Al Akhdar Festival. The event acquaints the visitors with the experience of immediate picking of pomegranate, fig and pears during the harvest season. The open theatre of the event offers family competitions which children enjoy and the integrated entertainment corner accommodates different games and a mini-car racecourse. The Farmers Souq is one of the key activities at the ground of Rummana event wherein the souq displays fresh local products. The visitors' experience includes local restaurants and coffee shops which serve various Omani and other foods at the site of the event. The organisation of the event comes following the success achieved by former Rummana events. The event of last season attracted over 51, 000 visitors and saw the participation of 44 SMEs and the sale of over 10,000 kilograms of the fruits of Jabal Al Akhdar. Rummana Event 2025, receives the support of the Ministry of Heritage and Tourism and Omran Group with the strategic partnership of the Governorate of Al Dakhiliyah and a number of companies and establishments of the private sector.
