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Meghalaya's Eri Silk earns praise from PM
Meghalaya's Eri Silk earns praise from PM

Time of India

time9 hours ago

  • Politics
  • Time of India

Meghalaya's Eri Silk earns praise from PM

1 2 Shillong: PM Modi's 'Mann Ki Baat' broadcast on Sunday celebrated Meghalaya's unique Eri silk, which has recently received the prestigious Geographical Indication (GI) Tag. "Eri silk is not just a fabric; it is a heritage of Meghalaya, lovingly preserved and enriched over generations, especially by the Khasi community," said the PM. He noted its distinct production process, which is entirely non-violent, earning it the name 'Ahimsa Silk', as the silkworms are not harmed in its extraction. This method involves allowing the silkworms to naturally emerge from their cocoons before the silk is harvested. "Nowadays, the demand for such products is rising rapidly in the world, which do not involve violence and do not have any ill effect on nature. Hence, Eri silk of Meghalaya is a perfect product for the global market," the PM underscored. He further said, "This silk keeps you warm in winters and cool in summers, making it ideal for diverse climates and expanding its appeal in both national and international markets." Calling upon the nation to embrace Khadi, handlooms and handicrafts, the PM Modi reiterated the spirit of 'Vocal for Local' and 'Atmanirbhar Bharat Abhiyan'. Recently, the PM had thanked CM Conrad Sangma for having presented him with a piece of 'Ryndia Silk' fabric, a symbol of Meghalaya's cultural heritage and pride. "Your thoughtfulness is touching and is deeply appreciated," the PM wrote to Conrad. Conrad, in turn, expressed his gratitude to the PM. "Hon'ble PM, Sh. @narendramodi ji in his #mannkibaat2025 episode makes special mention of #Meghalaya's recently GI tagged Eri Silk also called Ahimsa Silk owing to its cruelty-free and natural production method. A great encouragement to our heritage textile weavers. Thank you Hon'blePM!"

PM Modi highlights Meghalaya's Eri Silk in Mann Ki Baat, calls it 'Ahinsa Silk'
PM Modi highlights Meghalaya's Eri Silk in Mann Ki Baat, calls it 'Ahinsa Silk'

India Gazette

time17 hours ago

  • General
  • India Gazette

PM Modi highlights Meghalaya's Eri Silk in Mann Ki Baat, calls it 'Ahinsa Silk'

New Delhi [India], June 29 (ANI): Prime Minister Narendra Modi, in the 123rd episode of his monthly radio address Mann Ki Baat, lauded the traditional Eri Silk of Meghalaya, which has gained global recognition. PM Modi stated that the production process of Eri Silk does not involve killing silkworms, making it an ethical and eco-friendly alternative in the global textile market. That is the reason the Meghalaya silk is also called 'Ahimsa Silk'. 'Eri Silk from Meghalaya was recently awarded a GI tag... The tribes of Meghalaya, especially the Khasi community, have preserved it for generations and enriched it with their skills... The silkworms that produce this are not killed, which is why it is known as 'Ahimsa Silk,'' PM Modi said during his Man Ki Baat. Emphasising its environmental appeal, the Prime Minister said that Eri Silk presents an opportunity because of its characteristics. 'It is a perfect product for the global market since there is an increased demand for products that don't harm the environment,' he added. PM Modi also highlighted the functional benefits of the fabric, noting that Eri Silk keeps the wearer warm in winter and cool in summer, a unique property that makes it suitable for all climates. 'This silk keeps you warm during winters and cool during summers,' he added. Further praising the role of local communities, he said, 'Women of Meghalaya are taking this to a larger scale via self-help groups,' showcasing how grassroots efforts are empowering women and expanding the reach of indigenous products. Eri Silk is renowned as the world's only vegan silk, where, unlike other silks, the moth inside the cocoon is not killed. Instead, the moth naturally exits the cocoon, leaving it behind for us to use. This ethical and eco-friendly process sets Eri Silk apart, making it a symbol of compassion and sustainability in the textile industry. Last year, the North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC), under the Ministry of Development of the North Eastern Region (DoNER), Government of India, obtained the prestigious Oeko-Tex certification for its Eri Silk directly from Germany on the nation's 78th Independence Day. This remarkable accomplishment not only elevates the region's traditional craftsmanship but also positions Eri Silk as a globally recognised, sustainable textile. This achievement further solidifies the silk's status as a Geographical Indication (GI) product of Assam, underscoring its authenticity and regional significance. This certification marks a pivotal step in bringing Eri Silk closer to penetrating the global export market, expanding its reach, and establishing a strong international presence. The milestone also opens new doors for Eri Silk, positioning it as a leading eco-friendly fabric in the international market and showcasing the region's potential in contributing to the global textile industry. (ANI)

PM Modi calls Meghalaya's Eri Silk ‘Ahimsa Silk', praises eco-friendly production in Mann Ki Baat
PM Modi calls Meghalaya's Eri Silk ‘Ahimsa Silk', praises eco-friendly production in Mann Ki Baat

Time of India

time19 hours ago

  • General
  • Time of India

PM Modi calls Meghalaya's Eri Silk ‘Ahimsa Silk', praises eco-friendly production in Mann Ki Baat

Prime Minister Narendra Modi , in the 123rd episode of his monthly radio address Mann Ki Baat, lauded the traditional Eri Silk of Meghalaya , which has gained global recognition. PM Modi stated that the production process of Eri Silk does not involve killing silkworms, making it an ethical and eco-friendly alternative in the global textile market. That is the reason the Meghalaya silk is also called ' Ahimsa Silk '. "Eri Silk from Meghalaya was recently awarded a GI tag... The tribes of Meghalaya, especially the Khasi community, have preserved it for generations and enriched it with their skills... The silkworms that produce this are not killed, which is why it is known as 'Ahimsa Silk,'" PM Modi said during his Man Ki Baat. Emphasising its environmental appeal, the Prime Minister said that Eri Silk presents an opportunity because of its characteristics. "It is a perfect product for the global market since there is an increased demand for products that don't harm the environment," he added. Live Events PM Modi also highlighted the functional benefits of the fabric, noting that Eri Silk keeps the wearer warm in winter and cool in summer, a unique property that makes it suitable for all climates. "This silk keeps you warm during winters and cool during summers," he added. Further praising the role of local communities, he said, "Women of Meghalaya are taking this to a larger scale via self-help groups," showcasing how grassroots efforts are empowering women and expanding the reach of indigenous products. Eri Silk is renowned as the world's only vegan silk , where, unlike other silks, the moth inside the cocoon is not killed. Instead, the moth naturally exits the cocoon, leaving it behind for us to use. This ethical and eco-friendly process sets Eri Silk apart, making it a symbol of compassion and sustainability in the textile industry. Last year, the North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC), under the Ministry of Development of the North Eastern Region (DoNER), Government of India, obtained the prestigious Oeko-Tex certification for its Eri Silk directly from Germany on the nation's 78th Independence Day. This remarkable accomplishment not only elevates the region's traditional craftsmanship but also positions Eri Silk as a globally recognised, sustainable textile. This achievement further solidifies the silk's status as a Geographical Indication (GI) product of Assam, underscoring its authenticity and regional significance. This certification marks a pivotal step in bringing Eri Silk closer to penetrating the global export market, expanding its reach, and establishing a strong international presence. The milestone also opens new doors for Eri Silk, positioning it as a leading eco-friendly fabric in the international market and showcasing the region's potential in contributing to the global textile industry.

Solitario partners with Archana Kochhar for new collection
Solitario partners with Archana Kochhar for new collection

Fashion Network

time01-05-2025

  • Entertainment
  • Fashion Network

Solitario partners with Archana Kochhar for new collection

Lab-grown diamond jewellery brand Solitario has launched its latest jewellery collection, the 'Sustainable Bling Line ', in collaboration with fashion designer Archana Kochhar. The 89-piece collection debuted at Pune Times Fashion Week during Kochhar's runway showcase, with actress Nimrat Kaur walking as showstopper. Solitario's new jewellery line is designed to merge heritage influences with modern design sensibilities, the brand announced in a press release. Each piece has been produced using ethically sourced, conflict-free diamonds, reinforcing the brand's commitment to sustainability and responsible sourcing. 'This collection represents more than just aesthetic excellence," announced Solitario in a press release. "It reflects Solitario's deep commitment to sustainability and conscious craftsmanship... True luxury is not just about what you wear– it's about what you stand for.' By working with Archana Kochhar, a designer known for her focus on sustainable fashion, Solitario aims to reinforce its position as a forward-thinking label within the Indian jewellery landscape. The event spotlighted conscious luxury, featuring Kochhar's garments crafted in Ahimsa Silk, a cruelty-free, sustainable fabric. Solitario promotes lab-grown diamonds as a sustainable alternative to traditional mined stones. Based in Pune, the brand operates state-of-the-art cutting and processing units.

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