Latest news with #AhmedYoussef
Tahya Masr
4 days ago
- Business
- Tahya Masr
LG Egypt Launches "Better Home" Initiative Supporting Marriage Facilitation in Dakahlia Villa
– As part of its corporate social responsibility program 'Life's Good', LG Egypt has launched its new initiative in collaboration with Misr El Kheir Foundation titled 'Better Home', aimed at supporting underserved communities and enabling dignified, stable living conditions for Egyptian families. The initiative officially kicked off in Basat Karim El Din village, located in Sherbin district, Dakahlia Governorate, in direct support of Misr El Kheir's long-standing Marriage Facilitation Program. The program helps empower young couples to start their lives together in safe and stable environments. As part of the contribution, LG Egypt donated a selection of home appliances, including top-load washing machines and 43' smart televisions, some of the company's latest high-efficiency models designed with advanced technologies to provide reliable, user-friendly experiences for beneficiary families. This in-kind donation aligns with LG's vision of bringing the 'Life's Good' philosophy to life, delivering both tangible and emotional support to those most in need. The initiative reflects LG's continued efforts to enhance community infrastructure and contribute to long-term sustainable development across Egypt. Mohamed El-Gadawy, Marketing and Public Relations Director at LG Egypt, commented: 'The launch of 'Better Home' under our Life's Good slogan is a continuation of our commitment to initiatives that empower Egyptian families to build stable, dignified lives. The true meaning of Life's Good is about offering smart, human-centric solutions that create real value inside people's homes . From Misr El Kheir's side, Eng. Ahmed Youssef, Senior Director of the Direct Aid Program at Misr El Kheir, expressed his appreciation for the collaboration with LG Egypt, stating: 'Our direct aid programs run year-round, reaching deserving families in every governorate, and stem from our belief in the Foundation's vital role in uplifting communities. We value our ongoing partnership with LG Egypt, which has extended across multiple sectors within the Foundation, and we look forward to its continued expansion.' Youssef emphasized that the initiative aligns closely with Misr El Kheir's overarching mission to develop human capital and uplift human dignity. LG Egypt reaffirmed that this initiative marks only the beginning of a wider series of community engagement programs under the Life's Good slogan, with upcoming activations expected to expand across additional governorates in the near future — further strengthening the company's contribution to sustainable development in Egypt.
Economic Key
4 days ago
- Business
- Economic Key
LG Egypt Partners with Misr El Kheir Foundation to Launch "Better Home" Initiative
As part of its corporate social responsibility program 'Life's Good', LG Egypt has launched its new initiative in collaboration with Misr El Kheir Foundation titled 'Better Home', aimed at supporting underserved communities and enabling dignified, stable living conditions for Egyptian families. The initiative officially kicked off in Basat Karim El Din village, located in Sherbin district, Dakahlia Governorate, in direct support of Misr El Kheir's long-standing Marriage Facilitation Program. The program helps empower young couples to start their lives together in safe and stable environments. As part of the contribution, LG Egypt donated a selection of home appliances, including top-load washing machines and 43' smart televisions, some of the company's latest high-efficiency models designed with advanced technologies to provide reliable, user-friendly experiences for beneficiary families. This in-kind donation aligns with LG's vision of bringing the 'Life's Good' philosophy to life, delivering both tangible and emotional support to those most in need. The initiative reflects LG's continued efforts to enhance community infrastructure and contribute to long-term sustainable development across Egypt. Mohamed El-Gadawy, Marketing and Public Relations Director at LG Egypt, commented: 'The launch of 'Better Home' under our Life's Good slogan is a continuation of our commitment to initiatives that empower Egyptian families to build stable, dignified lives. The true meaning of Life's Good is about offering smart, human-centric solutions that create real value inside people's homes.' From Misr El Kheir's side, Eng. Ahmed Youssef, Senior Director of the Direct Aid Program at Misr El Kheir, expressed his appreciation for the collaboration with LG Egypt, stating: 'Our direct aid programs run year-round, reaching deserving families in every governorate, and stem from our belief in the Foundation's vital role in uplifting communities. We value our ongoing partnership with LG Egypt, which has extended across multiple sectors within the Foundation, and we look forward to its continued expansion.' Youssef emphasized that the initiative aligns closely with Misr El Kheir's overarching mission to develop human capital and uplift human dignity. LG Egypt reaffirmed that this initiative marks only the beginning of a wider series of community engagement programs under the Life's Good slogan, with upcoming activations expected to expand across additional governorates in the near future — further strengthening the company's contribution to sustainable development in Egypt. تم نسخ الرابط
Trade Arabia
22-05-2025
- Business
- Trade Arabia
Egypt to spotlight Grand Egyptian Museum at ITB China
Egypt will put a spotlight on the historic opening of Grand Egyptian Museum (GEM), scheduled to take place on July 3, during its high-level participation at ITB China 2025. ITB China will be held in Shanghai between May 27 and 29. The Egyptian Tourism Authority is also highlighting the country's remarkable resurgence in Chinese tourist arrivals and outlining its forward-looking strategies to strengthen ties with the Chinese travel industry. 'We are fully committed to making Egypt more accessible and enjoyable than ever for our Chinese guests, through targeted strategies and unmatched visitor experiences', said Ahmed Youssef, CEO of the Egyptian Tourism Authority. "China remains one of our most important tourism markets.' Historic Opening of Grand Egyptian Museum With the Grand Egyptian Museum set to officially open on July 3, 2025, Egypt is preparing for a new influx of global travellers. Featuring impressive architecture, state-of-the-art exhibitions, and the first complete display of Tutankhamun's treasures, the GEM will redefine cultural tourism. During its soft-opening phase in 2024, the museum welcomed over 5,000 guests daily, offering access to the Grand Hall, gardens, and select exhibits. As the largest museum in the world dedicated to a single civilization, GEM is poised to become a global hub for heritage, history, and education. "The GEM is more than just a museum—it's a celebration of our past and a beacon for our future," Youssef added. "We are proud to share this moment with our partners in China and invite them to be among the first to experience it." Egypt, unmatched diversity destination Beyond its unique ancient heritage, Egypt invites visitors to immerse themselves in a rich and diverse tapestry of experiences — from culture to sun-soaked leisure, relaxation, and adventure. The Red Sea, with its crystal-clear waters, is a paradise for both diving enthusiasts and families. Nile cruises, yacht excursions, desert safaris and ecotourism offer unforgettable journeys into the heart of nature. Egypt's vibrant metropolitan hubs cater to the expectations of a global travel audience, while luxury resorts with spa and conference facilities seamlessly combine business, leisure, and wellness. The country's unmatched diversity offers a diversified product mix for every visitor, from history to nature lovers, adventurers to executives, and wellness and luxury seekers. Egypt's expanding tourism infrastructure — spanning international airports, direct flight options from major Chinese cities, and seamless on-ground travel — ensures a comfortable and enriching journey from start to finish. "Whether standing before the Great Pyramid, diving in the Red Sea, or meditating in Siwa, Egypt offers every traveler a unique story to take home," concluded Youssef. With its historic landmarks, modern hospitality, and culturally tailored travel programs, Egypt continues to solidify its place as a premier global destination—ready to welcome all segments of Chinese travelers.
South China Morning Post
30-03-2025
- Sport
- South China Morning Post
What is sock ball? How the game played on small streets got big
Sock ball was long considered a poor man's game for Egyptian football lovers, but more recently it has become a show of celebration during Islam's holy month of Ramadan and takes over the streets. Advertisement Originally played with some old socks or scraps crammed inside each other to form a ball, sock ball is likely to have been the first football played by both Egypt's massive football stars and the fans who root for them. 'The sock ball in Alexandria is so special, it has its own enjoyment, and honestly, not just anyone can play sock ball,' said Ahmed Youssef, a sock player in the coastal city of Alexandria. Loyal fan Ibrahim Abu Al Wafa described it as a game of skill and strategy, with sock ball requiring a great deal of talent from players who learn to control a small ball in tight spaces on narrow streets to score against their rivals. '[Sock ball] has its enjoyment and a wide popularity across Alexandria,' he said of the game he has been in love with since the 1960s. Players take part in a sock ball match during a Ramadan football tournament held on a street in Alexandria, Egypt, on March 23, 2025. Photo: Reuters No expensive ball is needed and there is no need for a club to play in. Everyone in the neighbourhood can join in for a game of sock ball in the street.
Arab News
26-03-2025
- Entertainment
- Arab News
‘Sock ball', once a poor man's game in Egypt, now a football celebration
ALEXANDRIA, Egypt: Sock ball was long considered a poor man's game for Egyptian football lovers, but more recently it's become a show of celebration during Islam's holy month of Ramadan that takes over the streets. Originally played with some old socks or scraps crammed inside of each other to form a ball, sock ball is likely to have been the first football played by both Egypt's massive soccer stars and the fans who root for them. 'The sock ball in Alexandria is so special, it has its own enjoyment, and honestly, not just anyone can play sock ball,' said Ahmed Youssef, a sock player in the coastal city of Alexandria. A game of skill and strategy, as loyal fan Ibrahim Abu Al Wafa described it, it requires a great deal of talent from players who learn to control a small ball in tight spaces on narrow streets to score on their rivals. 'It (sock ball) has its enjoyment and a wide popularity across Alexandria,' he said of the game he has been in love with since the 1960s. No expensive ball needed, no need for a club to play in. Everyone in the neighborhood could join in for a game of football in the street. 'These tournaments have always been popular in Alexandria,' said Mohamed Tarik Amin, 33, a driver who coordinates one of the sock ball tournaments in the city. Over the years, the game has developed. Still called sock ball, players now kick around balls layered with duct tape and thread fashioned into the shape of a small basketball, Amin explained. Essam Bakkar, 38, works in a clothes factory and has made balls from leather and old pieces of cloth since he was a teenager. Now he uses mass-produced balls wrapped in duct tape and sewing thread for a better grip on asphalted streets. Nets are set up in side streets, and boys and men of all ages come together to either play or sit and watch from the pavements as players show off their game. 'Since a very long time ago, sock ball has been important here,' Amin said.
