Egypt to spotlight Grand Egyptian Museum at ITB China
Egypt will put a spotlight on the historic opening of Grand Egyptian Museum (GEM), scheduled to take place on July 3, during its high-level participation at ITB China 2025.
ITB China will be held in Shanghai between May 27 and 29.
The Egyptian Tourism Authority is also highlighting the country's remarkable resurgence in Chinese tourist arrivals and outlining its forward-looking strategies to strengthen ties with the Chinese travel industry.
'We are fully committed to making Egypt more accessible and enjoyable than ever for our Chinese guests, through targeted strategies and unmatched visitor experiences', said Ahmed Youssef, CEO of the Egyptian Tourism Authority. "China remains one of our most important tourism markets.'
Historic Opening of Grand Egyptian Museum
With the Grand Egyptian Museum set to officially open on July 3, 2025, Egypt is preparing for a new influx of global travellers. Featuring impressive architecture, state-of-the-art exhibitions, and the first complete display of Tutankhamun's treasures, the GEM will redefine cultural tourism.
During its soft-opening phase in 2024, the museum welcomed over 5,000 guests daily, offering access to the Grand Hall, gardens, and select exhibits. As the largest museum in the world dedicated to a single civilization, GEM is poised to become a global hub for heritage, history, and education.
"The GEM is more than just a museum—it's a celebration of our past and a beacon for our future," Youssef added. "We are proud to share this moment with our partners in China and invite them to be among the first to experience it."
Egypt, unmatched diversity destination
Beyond its unique ancient heritage, Egypt invites visitors to immerse themselves in a rich and diverse tapestry of experiences — from culture to sun-soaked leisure, relaxation, and adventure. The Red Sea, with its crystal-clear waters, is a paradise for both diving enthusiasts and families. Nile cruises, yacht excursions, desert safaris and ecotourism offer unforgettable journeys into the heart of nature. Egypt's vibrant metropolitan hubs cater to the expectations of a global travel audience, while luxury resorts with spa and conference facilities seamlessly combine business, leisure, and wellness.
The country's unmatched diversity offers a diversified product mix for every visitor, from history to nature lovers, adventurers to executives, and wellness and luxury seekers.
Egypt's expanding tourism infrastructure — spanning international airports, direct flight options from major Chinese cities, and seamless on-ground travel — ensures a comfortable and enriching journey from start to finish.
"Whether standing before the Great Pyramid, diving in the Red Sea, or meditating in Siwa, Egypt offers every traveler a unique story to take home," concluded Youssef.
With its historic landmarks, modern hospitality, and culturally tailored travel programs, Egypt continues to solidify its place as a premier global destination—ready to welcome all segments of Chinese travelers.
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