Latest news with #EgyptianTourismAuthority
Al-Ahram Weekly
16-07-2025
- Business
- Al-Ahram Weekly
Egypt launches digital tourism campaign in Arab market in partnership with WEGO - Tourism
As part of the broader international promotional initiative "Egypt… Unmatched Diversity," the Ministry of Tourism and Antiquities has launched a new digital campaign targeting Arab travellers, in partnership with WEGO, a leading Middle East-based travel search engine and booking platform. Running through June 2026, the campaign aims to spotlight Egypt's diverse tourism offerings using modern, data-driven marketing strategies. It focuses on expanding digital outreach through specialized global platforms to attract a wider audience across the region. Ahmed Youssef, Assistant Minister for Strategic Affairs and Acting CEO of the Egyptian Tourism Authority, stated that the campaign highlights Egypt's commitment to innovation in tourism marketing and its strategic focus on key regional markets to drive sustainable growth. The campaign's promotional content highlights experiences tailored to Arab tourists, including beach escapes, water sports, cultural heritage, shopping, and entertainment. Special attention will be given to emerging destinations, such as New Alamein City, which is being promoted as a premier travel hub due to its modern infrastructure and rising appeal. The campaign includes a bilingual media plan (Arabic and English) across YouTube, Google, and smart out-of-home advertising in cinemas and shopping centres in key Arab countries. Advertising will intensify during peak holiday and festive seasons. Suzanne Mostafa, Director General of Tourism Promotion, said the campaign aims to generate over 500,000 bookings and attract more than one million visitors from the Arab world. Follow us on: Facebook Instagram Whatsapp Short link:
Trade Arabia
22-05-2025
- Business
- Trade Arabia
Egypt to spotlight Grand Egyptian Museum at ITB China
Egypt will put a spotlight on the historic opening of Grand Egyptian Museum (GEM), scheduled to take place on July 3, during its high-level participation at ITB China 2025. ITB China will be held in Shanghai between May 27 and 29. The Egyptian Tourism Authority is also highlighting the country's remarkable resurgence in Chinese tourist arrivals and outlining its forward-looking strategies to strengthen ties with the Chinese travel industry. 'We are fully committed to making Egypt more accessible and enjoyable than ever for our Chinese guests, through targeted strategies and unmatched visitor experiences', said Ahmed Youssef, CEO of the Egyptian Tourism Authority. "China remains one of our most important tourism markets.' Historic Opening of Grand Egyptian Museum With the Grand Egyptian Museum set to officially open on July 3, 2025, Egypt is preparing for a new influx of global travellers. Featuring impressive architecture, state-of-the-art exhibitions, and the first complete display of Tutankhamun's treasures, the GEM will redefine cultural tourism. During its soft-opening phase in 2024, the museum welcomed over 5,000 guests daily, offering access to the Grand Hall, gardens, and select exhibits. As the largest museum in the world dedicated to a single civilization, GEM is poised to become a global hub for heritage, history, and education. "The GEM is more than just a museum—it's a celebration of our past and a beacon for our future," Youssef added. "We are proud to share this moment with our partners in China and invite them to be among the first to experience it." Egypt, unmatched diversity destination Beyond its unique ancient heritage, Egypt invites visitors to immerse themselves in a rich and diverse tapestry of experiences — from culture to sun-soaked leisure, relaxation, and adventure. The Red Sea, with its crystal-clear waters, is a paradise for both diving enthusiasts and families. Nile cruises, yacht excursions, desert safaris and ecotourism offer unforgettable journeys into the heart of nature. Egypt's vibrant metropolitan hubs cater to the expectations of a global travel audience, while luxury resorts with spa and conference facilities seamlessly combine business, leisure, and wellness. The country's unmatched diversity offers a diversified product mix for every visitor, from history to nature lovers, adventurers to executives, and wellness and luxury seekers. Egypt's expanding tourism infrastructure — spanning international airports, direct flight options from major Chinese cities, and seamless on-ground travel — ensures a comfortable and enriching journey from start to finish. "Whether standing before the Great Pyramid, diving in the Red Sea, or meditating in Siwa, Egypt offers every traveler a unique story to take home," concluded Youssef. With its historic landmarks, modern hospitality, and culturally tailored travel programs, Egypt continues to solidify its place as a premier global destination—ready to welcome all segments of Chinese travelers.
Egypt Independent
02-03-2025
- Business
- Egypt Independent
Tourism Minister, German ambassador probe boosting tourism cooperation
Minister of Tourism and Antiquities Sherif Fathy on Friday 28/2/2025 discussed with German Ambassador to Egypt Jürgen Scholz ways to promote cooperation in the tourism domains. During a meeting, the tourism minister and the German ambassador reviewed statistics of inbound tourism from Germany to Egypt's tourist destinations throughout the past as well as prospective cooperation to boost the number of German tourists traveling to Egypt during the coming period. They tackled ways to enhance the promotion of Egyptian tourist destinations at the German market, including organizing fam trips for heads of tourism companies, media representatives, bloggers and German influencers to various tourist destinations in Egypt to give them first hand information about tourist attractions, products and tourism styles. The meeting was attended by Egyptian Tourism Authority CEO Amr al-Kady, officials of the Tourism Ministry and Head of Cultural and Education at the German Embassy in Cairo Felix Haala.
