Latest news with #AirMaxDn8
Hypebeast
2 hours ago
- Entertainment
- Hypebeast
20 Years Later, the UNDEFEATED x Air Jordan 4 Is Back for This Week's Best Footwear Drops
July is coming to a close and fall creeps nearer by the second. Footwear brands have already started to trickle out product for the upcoming season, with this week's lineup ofNew Balance,Nike,Jordan Brand,HOKA,ASICS, andANTAsneakers including a few autumn-ready looks. Before we dive into the 10 most important sneaker drops of the week, let's look back at which headlines caught our eye last week. A thirdWORKSOUTx Nike Air Max 95 popped up, indicating that the duo has more on the way for this year. Another partnership that is being reprised soon isCav Emptx Nike, with the former teasing three takes on the Air Max Dn8 in its Fall/Winter 2025 lookbook. The Swoosh also has a project withBronx Girls Skateon the way, utilizing the SB Dunk Low as the duo's canvas. For Jordan Brand, an official look atZion Williamson'sAir Jordan 1 Low OG 'Voodoo Alternate' excited sneakerheads while an Air Jordan 3'EYBL'preview highlights a pair that will likely elude collectors for eons. adidas made noise with a complete set of images highlighting its newJellyfishsneaker, made in collaboration with Pharrell. It also had anotherCLOT-designedSuperstar pop up, introducing a new 'Patchwork' colorway. New Balance's latest campaign comes fromThe Whitaker Group, which has assembled takes on the MADE in USA 990v4 and 998 sneakers. Meanwhile,JJJJoundand Salomon officially announced their XT-6 Kremeand Crocs complete the news round-up with their glazed Classic Clog that drops next week. Now that you're up to date with what's been going down in the footwear world, let's take a look at what to expect this week, starting with the in-line launch of an anticipated model from New Balance. After you complete your walkthrough,be sure to hit up HBX to check out shoes that are available now. Release Date:July 30Release Price:$110 USDWhere to Buy:New BalanceWhy You Should Cop:The New Balance 204L is one of several new silhouettes from the American sportswear brand that is making noise this year. The low-profile shoe has drawn comparisons to the brand's Miu Miu collaborations while coming in at a retail price of under one tenth of its luxury counterpart. It debuted earlier this month via a three-colorway Kith collaboration and is now ready for its in-line launch with this 'Mushroom' pair. A soft suede build sees brown paired with off-white at the laces and lining. Release Date:July 30Release Price:$135 USDWhere to Buy:SNKRSWhy You Should Cop:The Nike Total 90 III has stood out this year since it made its grand return and it's now suiting up in 'Fir' and 'Pearl White.' Both feature a cracked leather upper with the former seeing the football shoe begin in forest green. From there, white detailing and a gum sole complete the fall-ready composition. As for its 'Pearl White' sibling, a pinkish-white adorns the upper as chocolate brown detailing and a dark brown sole round things out. Release Date:July 30Release Price:$160 USDWhere to Buy:New BalanceWhy You Should Cop:The New Balance 1906L is another design that continues to make waves this year and has its own duo of colorways en route to shelves this week. Pictured first is the 'Bisque' look that sees the notorious sneaker loafer covered in various off-white hues while black adds contrast via the outsole. The 'Woodland' pair dons a similar approach, weaving various shades of olive green together harmoniously while black joins at the bottommost layer. Release Date:July 31Release Price:$120 USD to $160 USDWhere to Buy:New BalanceWhy You Should Cop:Tyrese Maxey has quickly cemented himself as a franchise player for the Philadelphia 76ers. Celebrating his ascent, New Balance has teamed up with the young guard for a two-pack of comic book-inspired sneakers. Both the 1906R and Hesi Low v2 feature light blue and purple alongside thematic graphics spread across the sockliner. By utilizing the Hesi Low v2 and 1906R, New Balance has created looks that are ready for on-court action and the streets respectively. Release Date:July 31Release Price:$185 USDWhere to Buy:SNKRSWhy You Should Cop:While Jordan Brand stepped into the future with the Air Jordan 40 this month, it continues to pay homage to the past as well. The Air Jordan 1, celebrating the completion of its fourth decade on the market, has been the subject of countless launches this year. Adding to its celebration of the anniversary is a new 'Self-Expression' theme that graces the OG high-top shape. Its black upper is unassuming at first sight, however, with wear it reveals a myriad of bright colors that rest beneath the initial layer of paint. This feature, which we previously saw the model utilize with Lance Mountain's beloved two-pack from 2014, offers ample room for customization. Release Date:July 31Release Price:$165 USDWhere to Buy:SupervsnandHOKAWhy You Should Cop:The Gavin Mathieu-led Supervsn is ready to drop its first sneaker collaboration to date, teaming up with HOKA. Three colorways have been created by the newly-formed duo, including the rarest HOKA shoe to date. 'Mantis Green' and 'Neon Gold' shift from yellow to green and orange respectively while 'Ice Grey' sticks to a white and off-white palette. Each pair also features co-branding via the lateral tag, heel, and sockliner. The rarest of the three is the 'Neon Gold' colorway, which is limited to a mere 99 pairs. Release Date:August 2Release Price:$230 USDWhere to Buy:UNDEFEATEDWhy You Should Cop:Back in 2005, UNDEFEATED made history by introducing the first Jordan Brand collaboration: the UNDEFEATED x Air Jordan 4. Limited to just 72 pairs, the rare shoe has held a special place in sneaker history since then, fetching tens of thousands of dollars per pair on the secondhand market. 20 years later, the shoe is officially back. Its military green and black go back and forth while orange hits the removable tongue patch's Jumpman logo and the Air unit. One key change has been made for the retail pairs this time, the Jumpman branding found on the heel of the 2005 pair has been swapped for a Nike Air hit. Release Date:August 2Release Price:$210 USDWhere to Buy:ASICSWhy You Should Cop:A global launch of the Above The Clouds x ASICS GEL-QUANTUM 360 I is also set to take place this week. The shoes released exclusively via the Australian boutique last week, serving as a departure from the duo's various GT-2160 team-ups. The sleek runner has been presented in 'Soft Yellow' with a silver toe overlay as 'Brisket Red' and 'Black' back the two looks respectively. Release Date:August 2Release Price:$215 USDWhere to Buy:SNKRSWhy You Should Cop:At last, we have our first Air Jordan 10 release of the year. The sneaker is set to return in its 'Steel' colorway, revisiting its original detailing. A white tumbled leather upper combines with black leather and gray stripes to recreate the upper. It notably sports the toe cap overlay of its 1994 predecessor as well. Final details include black Jumpman branding at the heel and a black and gray outsole that features callouts to some of Jordan's first achievements in his illustrious career. Release Date:August 2Release Price:$125 USDWhere to Buy:ANTAWhy You Should Cop:Completing our lineup this week is the latest launch from Kyrie Irving and ANTA. While the two moved on to the ANTA KAI 2 earlier this year, the tassel-equipped Chief Hélà version of the ANTA KAI 1 is back for more action. Previewed during the 2025 WNBA All-Star Game by Brittney Sykes, this new 'Crown Jewel' colorway of the shoe combines a dark purple with earth tones throughout.
Hypebeast
3 days ago
- Entertainment
- Hypebeast
Tiger Camo Strikes the Nike Air Max Dn8
Name:Nike Air Max Dn8 'Tiger Camo'Colorway:Medium Olive/Flat Gold/BlackSKU:IH2141-200Retail Price:$200 USDRelease Date:2025Where to Buy:Nike It's been several months sinceNikefirst launched theAir Max Dn8as one of the newest entries in the Air Max line. A wide variety of in-line looks, from the bold'University Red'to'Snakeskin,'have appeared alongside collaborations with the likes ofCav EmptandBetter Gift Shop. Another animal-inspired take on the Air Max Dn8 has just been revealed, previewing a new 'Tiger Camo' colorway. This eye-catching composition features a combination of green, gold, and black that creates a tiger camo-inspired pattern across the upper. Meanwhile, the heel cage favors all-black, matching the midsole and its eight Air chambers. The Swooshes blend in with a forest green finish at the lateral heel, complementing the tongue's beige 'Air Max' callout. Rounding out this new pair is a semi-translucent blue outsole with red detailing. At the time of writing, we have not heard from Nike regarding the launch date of this 'Tiger Camo' colorway of the Air Max Dn8. Stay tuned for updates as we expect it to arrive later this year via Nike SNKRS and select retailers at a starting price of $200 USD.
Hypebeast
15-07-2025
- Entertainment
- Hypebeast
The Air Jordan 8 "Aqua" Makes a Splash in This Week's Best Footwear Drops
From Wimbledon to MLB All-Star Week, there's been plenty of exciting sports action to enjoy lately. Meanwhile, the sneaker industry continues to prove that it has no offseason. 10 anticipated releases from the likes ofadidas,HOKA,Camper,Nike, andJordan Brandhave been prepared for this week. However, before breaking down each one, let's first look back at which headlines caught our eye this past week. Nike Basketball hosted a special edition of theSNKRS Showcaseseries, revealing over 20 upcoming releases from the brand. It also treated us to official unveilings of theGT FutureandSabrina 3performance shoes. Another eye-catching first look came fromPatta, which has its own Air Max Dn8 on the way. As for Jordan Brand, word of theAir Jordan 1 'Banned'returning as a low-top next summer surfaced. We were also given an initial preview of the rumoredParis Saint-Germainx Air Jordan 5 'Off Noir.' adidas had two of its music partners make noise last week asBad Bunnypresented his Puerto Rico-inspired 'Gazelle City Series,' offering three vivid colorways of the Gazelle amidst the rollout of their new album, had a collaborative Samba design pop up as well, which later dropped via special early access. Elsewhere,Salehe Bemburyannounced that his Crocs Pollex Juniper 'F&F Tree Camo' that he teased over a year ago is finally dropping. TheDemon Slayerfranchise is back for more footwear action as well, revisiting its Crocs collection with the introduction of a new Shinobu-inspired Classic Clog. Rounding out the week, two more signature shoes were unveiled: theReebok Angel Reese 1andUnder Armour Curry Fox 2. Now that you're up to speed on what went down this past week, let's look ahead at what's to come, starting with the introduction of a laced version of the adidas Climacool. After you make your way through all 10 drops,don't forget to hit up HBX to shop styles that are available now. Release Date:July 15Release Price:$160 USDWhere to Buy:adidasWhy You Should Cop:adidas expanded its 3D-printed footwear range by introducing the Climacool sneaker last year. Constructed over a 24 hour period, each pair features a rich lattice structure. An 'Off-White' pair dropped last week and now the Three Stripes is ready to drop its lace-equipped counterpart, presenting the Climacool Laced. A black mesh tongue sees matching laces cover it, offering a more flexible fit for the otherwise cream-colored sneaker. Release Date:July 15Release Price:$230 USDWhere to Buy:HOKAWhy You Should Cop:HOKA's running DNA meets MAAP's biking expertise this week. The duo have combined to create the cycling-ready Tecton X2. Its signature element is the inclusion of HOKA's beloved Tecton X 2 sole, which features a parallel carbon plate. Presented in 'Limeade,' the shoe sees its synthetic upper combine beige with slate gray, neon green, and collegiate green. Reflective notes, hot melt overlays, and splatter paint detailing ties the collaborative look together. Release Date:July 16Release Price:$400 USD to $530 USDWhere to Buy:ISSEY MIYAKEandCamperWhy You Should Cop:ISSEY MIYAKE has teamed up with Camper to reinterpret the Peu franchise with two new Peu Form shoes. Designed by Satoshi Kondo, the Peu Form takes shape as a boot and slip-on. Monochromatic makeovers of blue and black for the boot combine with red and white for the low-top style as each features a single material that wraps around one's foot with ease. The slip-on sports a collapsible heel, allowing it to convert into a mule as well. Release Date:July 17Release Price:$210 USDWhere to Buy:SNKRSWhy You Should Cop:Last year saw LeBron James and Nike Basketball combine the LeBron 21 with two of Deion Sanders' Nike sneakers. The Air DT Max '96-based LeBron 21 Prime '96 appeared first and finally dropped this past April. As for the LeBron 21 Prime '93, the Air Diamond Turf 93-inspired look is finally hitting the market this week in a red, white, and black colorway that nods to the Atlanta Falcons. The reworked upper not only sports a midfoot strap, but 'Primetime' branding at the tongue as well. Release Date:July 18Release Price:$135 USD to $140 USDWhere to Buy:Arts-RecWhy You Should Cop:San Diego-based sneaker and skate shop Arts-Rec has teamed up with Nike to not only present a take on the SB Dunk Low, but revive the SB Air Trainer 1 as well. Both pairs feature rich palettes that include shaggy Swooshes, pops of pink and black, and animal print-inspired overlays. The SB Dunk Low also features bright orange and green, whereas the SB Air Trainer 1 sees rust orange and wine red adorn the sneaker. Release Date:July 18Release Price:$205 USDWhere to Buy:SNKRSWhy You Should Cop:Jordan Brand is gearing up for the comeback of the Air Jordan 1 High OG 'Shattered Backboard' next month. Before that pair makes its grand return, a new colorway inspired by Michael Jordan's backboard-shattering moment in Italy is being introduced as a women's-exclusive Air Jordan 3. The 'Starfish' design features a canvas and suede upper that combines a beige base with bright orange detailing. Release Date:July 18Release Price:$190 USDWhere to Buy:SNKRSWhy You Should Cop:The brightest stars of the WNBA are gathering this week for this season's All-Star Game, and Nike Basketball is celebrating with a new 'Total Orange' colorway of the Kobe 6 Protro. The W's signature orange hue covers the sneaker, nodding to Kobe Bryant's love for the league. Meanwhile, 'Metallic Silver' accents the shoe via its Swooshes and tongue branding while the outsole favors a translucent finish. Release Date:July 19Release Price:$200 USDWhere to Buy:HBXandASICSWhy You Should Cop:If you missed out on last week's global launch of the INVINCIBLE x ASICS GEL-NIMBUS 10.1 'HTTP 404,' you're in luck. One of two deconstructed pairs is going up for sale again this week. The shoe's oversized branding and loose threads are back with silver and white joined by blue. Callouts to INVINCIBLE can be spotted at the lateral's stitched tag, as well as the left shoe's sockliner. Release Date:July 19Release Price:$110 USDWhere to Buy:adidasWhy You Should Cop:Anthony Edwards and adidas Basketball are gearing up for the launch of the duo's second signature shoe. Meanwhile, the adidas Anthony Edwards 1 Low continues to take on new looks, with this week seeing it dressed in a 'Preloved Lime.' Its bright green hue covers the Light Boost-backed sole unit, the upper's base, and the outline of the model's instantly recognizable black TPU wing. Release Date:July 19Release Price:$215 USDWhere to Buy:SNKRSWhy You Should Cop:Jordan Brand is rounding out the week with the return of a 1993 classic, one worn by none other than Michael Jordan himself during that season's NBA All-Star Game, the Air Jordan 8 'Aqua.' A combination of nubuck, textile, and synthetic leather constructs the upper, hosting a combination of black and gray detailing. Meanwhile, its signature combination of blue and purple is placed at the midsole, mudguard, and tongue tag.
Hypebeast
17-06-2025
- Entertainment
- Hypebeast
Stone Island Marina's New Balance Numeric 272s Dive Into This Week's Best Footwear Drops
By this time next week, two champions will have been crowned. The NHL Stanley Cup Final and NBA Finals are approaching their climax as the Florida Panthers and Oklahoma City Thunder are each one win away from claiming their respective titles. As we prepare for the two high stakes series to continue, footwear brands such asNike,adidas,New Balance,Converse,Crocs, andJordan Brandhave all readied sneakers to release this week. Per usual, let's revisit the key footwear headlines from last week before diving into what to expect next. On the feature front, we spoke withBetter Gift Shopfounder Avi Gold to discuss his first footwear collaboration with Nike, bringing the theme of revenge to the Air Max Dn8. Our conversation touches on not only the design of the sneaker, but recounts his established history with the Swoosh as well. As for the traditional news, two new Nike models were previewed: theAir Max Phenomena, its first sneaker loafer, and the wavy women's-exclusiveAstra Ultra. Speaking of waves, we also previewedPatta'stwo-shoe Nike Air Max 90 'Waves' collaboration that is dropping next week. A new'Wolf Grey'iteration of the Ava Rover surfaced as well. JJJJound remained active in the sneaker space by not only dropping itsPUMA Mostroproject, but by fully revealing itsASICS GEL-QUANTUM 360too. Meanwhile, New Balance saw its notorious sneaker loafer, the 1906L, presented in colorways of'Metallic Pink'and'Black/Royal Blue.'For adidas, it merged the worlds of basketball and American football by reworkingAnthony Edwards'adidas AE 1 Low into a cleat. Lastly, Louis Vuitton officially announced the rollout of its long-awaitedLV BUTTERSOFTsneaker. Now that you're all caught up on what's been going down in the footwear universe, let's dive into which 10 drops you should be looking out for this week, starting with the latest from Nike's .SWOOSH platform. Afterwards,slide by HBX to shop styles that are available now. Release Date:June 17Release Price:$115 USDWhere to Buy:SNKRSWhy You Should Cop:Nike's web3 and gaming-oriented .SWOOSH platform is back with another drop this week, this time taking on the ever popular Total 90 III sneaker. The football-based model dons a 'Quit the Rage' theme that sees the shoe don an electric look that references gamers 'rage quitting' with special detailing like the shattered T90 logo at the medial and a printed sockliner detail that reads 'Your opponent has forfeited the match.' Release Date:June 17Release Price:$400 USDWhere to Buy:adidasWhy You Should Cop:When it comes to premium renditions of classic silhouettes, adidas has not shied away from bold propositions. The Three Stripes has assembled special Made in Italy versions of sneakers like the Samba and Gazelle Indoor in the past year. Now, it has brought luxe construction to the Italia 60s. The retro sneaker dons a 'Core White' and 'Green' composition across its leather upper, combining with metallic 'adidas Italia' branding at the lateral. Release Date:June 18Release Price:TBCWhere to Buy:Stone IslandWhy You Should Cop:Stone Island and New Balance are back with another collaboration, this time tapping the Stone Island Marina and New Balance Numeric lines for a fusion of nautical inspiration and skate styling. The Numeric 272 serves as the focal point in three monochromatic colorways of white, blue, and yellow. Each pair features vulcanized construction with an engineered outsole while sporting suede and light-reactive poly canvas at the upper. Rubberized heel branding and a co-branded dry bag and signal whistle complete the shoes. Release Date:June 20Release Price:$80 USD to $100 USDWhere to Buy:ConverseWhy You Should Cop:Tyler, the Creator's ongoing partnership with Converse stands as one of the brand's biggest success stories. The two have worked closely together since 2017, crafting countless campaigns. It's time for the duo to step in a new direction now as they introduce the 1908 line, inspired by archival models. Kicking off the collection is an array of takes on the Naut-1 and Coach Jogger. The former dates back to 1971 and reworks the look of a classic boat shoe, whereas the Coach Jogger stands out with an athletics-informed build. Release Date:June 20Release Price:$240 USDWhere to Buy:SNKRSWhy You Should Cop:Nike has been consistent in pushing not only the Air Foamposite One, but its successors like the Flightposite and Clogposite as well. However, this week is all about the Air Foamposite One as it dons a sleek 'Triple White' finish. The 1997 basketball shoe features its typical liquid-like structure at the upper in a fresh white. Release Date:June 21Release Price:¥13,200 JPY (approx. $92 USD)Where to Buy:atmosandCrocsWhy You Should Cop:We're nearly two months removed from atmosCon, the largest sneaker event in Japan this year. In the wake of the event, which was chock-full of special releases, atmos has offered a second chance to obtain exclusives. This week sees itsOne Piece-themed Crocs Classic Clog 'Gear 5' hit shelves. The pair nods to Monkey D. Luffy's 'Gear 5' form, featuring a cloudy strap and thematic Jibbitz. Release Date:June 21Release Price:$160 USDWhere to Buy:adidasWhy You Should Cop:It's only year two of CLOT's revived partnership with adidas and the two remain steady with their output. They've again teamed up to refresh the Stan Smith sneaker, this time offering a beaded version of the classic tennis shoe. This East-meets-West approach to the model sees a white leather upper backed by black, blue, and white beads that hang from the blue heel tab. CLOT branding is visible at not only the sockliner, but the toe as well. Release Date:June 21Release Price:$215 USDWhere to Buy:SNKRSWhy You Should Cop:Jordan Brand is celebrating many anniversaries this year, including 35 years of the Air Jordan 5. The throwback model has donned several exciting new and familiar colorways, with the OG 'Grape' look making its way back onto shelves this week. The sneaker features all of its key elements: a white leather upper, purple and blue accents, an icy translucent outsole, and Nike Air branding at the heel too. Release Date:June 21Release Price:$160 USDWhere to Buy:adidasWhy You Should Cop:James Harden's postseason run was cut short by Nikola Jokić this year, however, that hasn't slowed down his output with adidas. The Three Stripes' basketball division is back this week with one of Harden's Fall/Winter 2025 offerings, a 'Red Metallic' iteration of the adidas Harden Vol. 9. This bold rendition of the shoe sees its wavy sculpted upper don a bright red finish while the black bootie-like base layer favors black. Release Date:June 23Release Price:$170 USDWhere to Buy:Veneda CarterWhy You Should Cop:Veneda Carter is ready to drop her first sneaker with the Swoosh this week. Her 'White/Hyper Pink' take on the Air Max Muse is the first of two pairs on the way, offering warm earth tones next to bright white paneling. Touches of pink combine with golden detailing, emphasizing her love for luxe looks.
Yahoo
21-05-2025
- Business
- Yahoo
DTLR CEO Todd Kirssin on Continued Retail Expansion and Why DEI Is ‘Organic' at the Retailer
The year is still young, but it has already featured moments to remember for DTLR. The lifestyle retailer, which was acquired by JD Sports in February 2021, opened its 250th store this past February, a 6,000-square-foot location at Reisterstown Road Plaza in Baltimore. The location is fitting, as DTLR was founded in the Maryland city in 1982. More from WWD JD Sports CEO Warns on 'Volatile' Year Ahead, Declines to Comment on Trump Tariffs Following Q4 Gains JD Sports Still 'Bullish' on Nike as It Helps Launch the Air Max Dn8 Sneakers in NYC Shoe Retailers Can't Stop Talking About Nike: Is That a Good Sign for the Swoosh's Recovery? It was designed under its new NextGen concept, introduced in late 2023, which includes modern enhancements to offer consumers an elevated experience such as digital tickers, neon signage and highlighted areas in the footwear wall. The milestone moment, however, occurred during challenging time for retail. Aside from the economic instability that all businesses are facing, the current presidential administration has targeted diversity, equity and inclusion (DEI) efforts that has resulted in program rollbacks and more. DTLR has long been an advocate for, and worked with, historically Black colleges and universities (HBCUs). Here, chief executive officer Todd Kirssin — a 25-plus year company veteran who was elevated to the role in September 2023 — shares brick-and-mortar growth goals with FN and organically supporting diversity both internally and with its consumers. DTLR opened its 250th store mid-February. What does this say about the company's health? 'We're in expansion mode, approximately low double-digit store growth for the year. The 250th store was in Baltimore where DTLR was started — and ironically also where I started in the business — and was a super special moment for us. It was nostalgic and it pays homage to our roots in Baltimore and our success in the DMV, our hometown, our home area. The reason we're very successful as a retailer is because the consumer here is so fast and we have to always keep up with their needs, their wants and their desires: fast-fashion, latest and greatest. That's helps us stay so entrenched in the other markets we serve as well.' Could you offer more details into brick-and-mortar expansion plans? Is there an ideal store count increase for 2025? Are there regions that you are under-penetrated in? 'The plan is to open up approximately 20 stores this year. We're looking to backfill a lot of our existing cities and states. We're opening up some more stores in Georgia, Maryland, northern Florida, Ohio, and Philadelphia.' What makes your home DMV region so special? 'It's our consumer. We're blessed to have this consumer with an insatiable appetite for looking good, looking for the next thing to make them stand out and their expression through their footwear and apparel and accessories, from head-to-toe. That challenges our merchant team to constantly try to fill those desires.' What is today's DTLR consumer shopping for? 'Sneakers. I always say it's the obtainable Mercedes in a way. You could buy a pair of sneakers for $100 to $200 and it makes our customers feel really good, they feel special when they're putting that shoe on. It makes them stand out. They're looking for color, they're looking for comfort now more than ever. Differentiation, something special. Standout materials like metallics or bright neon colors. And then it radiates from the foot up.' It appears as if DTLR's relationship with New Balance has always been strong, given all the collaborations and retailer exclusives you've sold. How has your relationship with New Balance, which is red-hot at the moment, been invaluable? 'Our relationship is very time tested, going back in our 45-year history. We've always had relationships with New Balance, it was always a great brand going back to [the early popularity of] 996s and 1300s in Baltimore and Washington [D.C.], so we were always playing with the brand and footwear and a little bit of apparel here and there. They've gotten this huge run up the last three years, a lot of retailers were like running and chasing them, but you have DTLR that's always been there, that's always worked with them, in the good times and the not as hot times with the brand. Those relationships run deep and they're true, all the way from senior leadership a New Balance to our reps and customer service.' What other footwear brands are your consumers looking for? 'We always have heritage brands, authentic brands like the Timberlands of the world, Nike and Jordan and Adidas. And Ugg would be one of them. We've been an Ugg retailer for over 25 years, we're one of the first that adopted Ugg. We started with two stores and now we're growing that business, it's a huge mainstay for us, not only fall and holiday, but also spring and summer. And then you have Saucony, a heritage brand. We're always looking for the ones that bubble up and make some noise and try to be the first ones on those brands, like a Saucony or an Asics, that is delivering color, something special that has heritage and has authenticity.' DEI efforts in this country are changing dramatically after being a target of the current presidential administration, but DTLR has long been an advocate for diversity and has worked directly with HBCUs. How are today's DEI conversations impacting DTLR? 'We're a very diverse company in our senior leadership team all the way down. It's something we're very proud of. We want to make sure that we're very inclusive as a senior team to make sure everybody's heard and to understand the lens of our consumer. We give back and do community outreach through HBCUs, CIAA [Central Intercollegiate Athletic Association], and the events that we do are always through that lens of our consumer. And especially with HBCUs, when we try to hire we recruit from the campuses. We talk through our actions. We do this organically through our actions and our leadership. We don't do things just to do them and say that we're a diverse company. We just walk the walk.' Looking ahead, what will the story of DTLR be by year's end? 'I took the helm approximately a year ago, and under our new leadership team, we've done a lot of great foundational work with our new store concept. That is one of our biggest wins, our NextGen store concept, which has been super successful. It's giving us better engagement with our consumer, more capacity and density in store, better brand call outs, better gender call outs, more opportunity to cross merchandise. That's been a huge success for our visual merchandising team and for our buying team. And then we're focused on marketing and community outreach and engaging with our consumer to be as relevant as we can and stay relevant, stay top of mind. We're building that out with our social media, along with all the other things that we do to continue to speak to the consumer, to highlight products, special makeups that differentiate DTLR from our competition in this space.' Best of WWD Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos] Crocs Collaborations From Celebrities & Big Brands You Should Know
