20 Years Later, the UNDEFEATED x Air Jordan 4 Is Back for This Week's Best Footwear Drops

Hypebeast

6 days ago

July is coming to a close and fall creeps nearer by the second. Footwear brands have already started to trickle out product for the upcoming season, with this week's lineup ofNew Balance,Nike,Jordan Brand,HOKA,ASICS, andANTAsneakers including a few autumn-ready looks. Before we dive into the 10 most important sneaker drops of the week, let's look back at which headlines caught our eye last week.
A thirdWORKSOUTx Nike Air Max 95 popped up, indicating that the duo has more on the way for this year. Another partnership that is being reprised soon isCav Emptx Nike, with the former teasing three takes on the Air Max Dn8 in its Fall/Winter 2025 lookbook. The Swoosh also has a project withBronx Girls Skateon the way, utilizing the SB Dunk Low as the duo's canvas. For Jordan Brand, an official look atZion Williamson'sAir Jordan 1 Low OG 'Voodoo Alternate' excited sneakerheads while an Air Jordan 3'EYBL'preview highlights a pair that will likely elude collectors for eons.
adidas made noise with a complete set of images highlighting its newJellyfishsneaker, made in collaboration with Pharrell. It also had anotherCLOT-designedSuperstar pop up, introducing a new 'Patchwork' colorway. New Balance's latest campaign comes fromThe Whitaker Group, which has assembled takes on the MADE in USA 990v4 and 998 sneakers. Meanwhile,JJJJoundand Salomon officially announced their XT-6 project.Krispy Kremeand Crocs complete the news round-up with their glazed Classic Clog that drops next week.
Now that you're up to date with what's been going down in the footwear world, let's take a look at what to expect this week, starting with the in-line launch of an anticipated model from New Balance. After you complete your walkthrough,be sure to hit up HBX to check out shoes that are available now.
Release Date:July 30Release Price:$110 USDWhere to Buy:New BalanceWhy You Should Cop:The New Balance 204L is one of several new silhouettes from the American sportswear brand that is making noise this year. The low-profile shoe has drawn comparisons to the brand's Miu Miu collaborations while coming in at a retail price of under one tenth of its luxury counterpart. It debuted earlier this month via a three-colorway Kith collaboration and is now ready for its in-line launch with this 'Mushroom' pair. A soft suede build sees brown paired with off-white at the laces and lining.
Release Date:July 30Release Price:$135 USDWhere to Buy:SNKRSWhy You Should Cop:The Nike Total 90 III has stood out this year since it made its grand return and it's now suiting up in 'Fir' and 'Pearl White.' Both feature a cracked leather upper with the former seeing the football shoe begin in forest green. From there, white detailing and a gum sole complete the fall-ready composition. As for its 'Pearl White' sibling, a pinkish-white adorns the upper as chocolate brown detailing and a dark brown sole round things out.
Release Date:July 30Release Price:$160 USDWhere to Buy:New BalanceWhy You Should Cop:The New Balance 1906L is another design that continues to make waves this year and has its own duo of colorways en route to shelves this week. Pictured first is the 'Bisque' look that sees the notorious sneaker loafer covered in various off-white hues while black adds contrast via the outsole. The 'Woodland' pair dons a similar approach, weaving various shades of olive green together harmoniously while black joins at the bottommost layer.
Release Date:July 31Release Price:$120 USD to $160 USDWhere to Buy:New BalanceWhy You Should Cop:Tyrese Maxey has quickly cemented himself as a franchise player for the Philadelphia 76ers. Celebrating his ascent, New Balance has teamed up with the young guard for a two-pack of comic book-inspired sneakers. Both the 1906R and Hesi Low v2 feature light blue and purple alongside thematic graphics spread across the sockliner. By utilizing the Hesi Low v2 and 1906R, New Balance has created looks that are ready for on-court action and the streets respectively.
Release Date:July 31Release Price:$185 USDWhere to Buy:SNKRSWhy You Should Cop:While Jordan Brand stepped into the future with the Air Jordan 40 this month, it continues to pay homage to the past as well. The Air Jordan 1, celebrating the completion of its fourth decade on the market, has been the subject of countless launches this year. Adding to its celebration of the anniversary is a new 'Self-Expression' theme that graces the OG high-top shape. Its black upper is unassuming at first sight, however, with wear it reveals a myriad of bright colors that rest beneath the initial layer of paint. This feature, which we previously saw the model utilize with Lance Mountain's beloved two-pack from 2014, offers ample room for customization.
Release Date:July 31Release Price:$165 USDWhere to Buy:SupervsnandHOKAWhy You Should Cop:The Gavin Mathieu-led Supervsn is ready to drop its first sneaker collaboration to date, teaming up with HOKA. Three colorways have been created by the newly-formed duo, including the rarest HOKA shoe to date. 'Mantis Green' and 'Neon Gold' shift from yellow to green and orange respectively while 'Ice Grey' sticks to a white and off-white palette. Each pair also features co-branding via the lateral tag, heel, and sockliner. The rarest of the three is the 'Neon Gold' colorway, which is limited to a mere 99 pairs.
Release Date:August 2Release Price:$230 USDWhere to Buy:UNDEFEATEDWhy You Should Cop:Back in 2005, UNDEFEATED made history by introducing the first Jordan Brand collaboration: the UNDEFEATED x Air Jordan 4. Limited to just 72 pairs, the rare shoe has held a special place in sneaker history since then, fetching tens of thousands of dollars per pair on the secondhand market. 20 years later, the shoe is officially back. Its military green and black go back and forth while orange hits the removable tongue patch's Jumpman logo and the Air unit. One key change has been made for the retail pairs this time, the Jumpman branding found on the heel of the 2005 pair has been swapped for a Nike Air hit.
Release Date:August 2Release Price:$210 USDWhere to Buy:ASICSWhy You Should Cop:A global launch of the Above The Clouds x ASICS GEL-QUANTUM 360 I is also set to take place this week. The shoes released exclusively via the Australian boutique last week, serving as a departure from the duo's various GT-2160 team-ups. The sleek runner has been presented in 'Soft Yellow' with a silver toe overlay as 'Brisket Red' and 'Black' back the two looks respectively.
Release Date:August 2Release Price:$215 USDWhere to Buy:SNKRSWhy You Should Cop:At last, we have our first Air Jordan 10 release of the year. The sneaker is set to return in its 'Steel' colorway, revisiting its original detailing. A white tumbled leather upper combines with black leather and gray stripes to recreate the upper. It notably sports the toe cap overlay of its 1994 predecessor as well. Final details include black Jumpman branding at the heel and a black and gray outsole that features callouts to some of Jordan's first achievements in his illustrious career.
Release Date:August 2Release Price:$125 USDWhere to Buy:ANTAWhy You Should Cop:Completing our lineup this week is the latest launch from Kyrie Irving and ANTA. While the two moved on to the ANTA KAI 2 earlier this year, the tassel-equipped Chief Hélà version of the ANTA KAI 1 is back for more action. Previewed during the 2025 WNBA All-Star Game by Brittney Sykes, this new 'Crown Jewel' colorway of the shoe combines a dark purple with earth tones throughout.