Latest news with #AirMaxMuse
The Citizen
6 days ago
- Entertainment
- The Citizen
Five SA celebs who recently secured major brand deals
These celebrities are turning fame into powerful business moves. From left to right: Nomzamo Mbatha, Lasizwe Dambuza and Tyla. Pictures: Instagram South African celebrities are racking up major endorsement deals, partnering with both global giants and proudly African brands. From footwear and haircare to beauty and luxury vehicles, these celebrities are turning fame into powerful business moves. ALSO READ: Honor and Blue Bulls announce technology device partnership Here are five SA celebs who recently secured major brand deals Tyla – Nike Nike recently launched its new autumn campaign for the Air Max Muse sneaker, featuring South Africa's very own global star Tyla, alongside American Olympic gymnast Jordan Chiles. Unveiled on Thursday, 17 July, the campaign showcases the two powerhouses in a series of striking promotional images. This follows Tyla's major endorsement deal with Nike, which was signed in February of this year. The Grammy Award winner brings a fresh face to the iconic sportswear brand, joining Nike's elite ambassador squad, which includes Drake, Serena Williams, LeBron James, Naomi Osaka, and Cristiano Ronaldo, among others. Nomzamo Mbatha – Creme of Nature Actress and humanitarian Nomzamo Mbatha has joined international haircare giant Creme of Nature. In June, she was officially announced as the first-ever South African ambassador for the iconic American-born ethnic haircare brand. 'Nomzamo embodies the essence of our Rooted in Radiance message. She is powerful, graceful, and celebrates African authenticity in all expressions of her brand image. Her partnership with us is not just another beauty campaign, but an ode to authentic African beauty, culture, and the beauty of textured hair in women,' said Zandi Zinganto, Brand Manager for Creme of Nature South Africa. Lasizwe Dambuza – Maybelline New York Africa YouTuber and reality TV star Lasizwe Dambuza made history as the first male brand ambassador for Maybelline New York Africa. In May, as the global beauty brand celebrated its 110th anniversary, Lasizwe took to Instagram to share his excitement. 'Words can't express how grateful I am… Like, I am a whole Maybelline New York Africa ambassador and I got to celebrate the 110th birthday with them,' he wrote. MaWhoo – Spotify EQUAL Africa MaWhoo has been named Spotify's EQUAL Africa Ambassador for July 2025. The EQUAL Africa programme is part of Spotify's global initiative to spotlight and support women creators by equipping them with the tools and platforms they need to thrive in the music industry. 'When you're selected for something like this, it means your name is being mentioned in rooms even when you're not there. 'It speaks to the growth of my career — from being overlooked to now being recognised on such a powerful platform. I'm grateful and deeply honoured,' MaWhoo said in a press statement earlier this month. Rachel Kolisi – Jetour X70 Plus Rachel Kolisi, entrepreneur and estranged wife of Springbok rugby star Siya Kolisi, was announced as the new brand ambassador for Jetour South Africa this month. Jetour partnered with Rachel to promote the brand's latest vehicle, the X70 Plus. Jetour South Africa said Rachel Kolisi is the perfect fit for the Jetour family. 'As a busy working mother, comfort, space, and safety in the vehicle she drives are paramount. As someone constantly on the move between school runs, fitness sessions, business meetings, and family life, Rachel embodies the dynamic spirit of Jetour's flagship seven-seater, the Jetour X70 Plus.' NOW READ: 'You can tell she doesn't know where Thando is' — Sister of missing ex-footballer challenges girlfriend's claim
Korea Herald
11-07-2025
- Business
- Korea Herald
Musinsa, Nike launch ‘Leaders of Seoul' pop-up highlighting women's sneakers
Online fashion retailer Musinsa has partnered with Nike for its "Leaders of Seoul" campaign and pop-up event, aimed at introducing a new generation of women's sports style. The collaboration includes the exclusive early release of two new sneakers, the Air Max Muse and Air Superfly, ahead of their broader launch. The pop-up runs through July 23 at Musinsa's "Seongsu @Daelim Warehouse" store in Seongsu, Seoul, a rising shopping hub for young consumers. The venue will feature the new sneakers alongside apparel such as The Pleated Suit, designed for active, urban lifestyles. Inspired by local trendsetters, the Leaders of Seoul campaign reflects a future-oriented, street-style interpretation of women's sportswear. Musinsa and Nike are targeting women in their 20s and 30s — a demographic that makes up over 80 percent of Musinsa Seongsu's customer base, with foreign shoppers accounting for roughly half. The space also features a 360-degree photo zone, where customers who share their sneaker snapshots on social media can receive promotional gifts. After the pop-up ends, Musinsa will expand its in-store presence of Nike as a shop-in-shop at the same location starting July 24, offering ongoing access to both new and best-selling Nike products. "This campaign marks our continued effort to deepen our connection with young female consumers by positioning ourselves at the intersection of sportswear and street fashion," a Musinsa official said.
Hypebeast
20-06-2025
- Entertainment
- Hypebeast
Nike Air Max Muse Receives Vintage-Inspired "Light British Tan" Colorway
Name:Nike Air Max Muse 'Light British Tan'Colorway:Light British Tan/BlackSKU:HQ1831-200Retail Price:$170 USDRelease Date:Summer 2025Where to Buy:Nike Nikeexpands itsAir Maxuniverse with the introduction of theAir Max Muse, a silhouette that blends contemporary design with the timeless comfort synonymous with visible Air cushioning. For Summer 2025, the Air Max Muse is set to debut in a refined 'Light British Tan' colorway, offering a versatile and subtly luxurious option for the warmer months. The Air Max Muse distinguishes itself with an upper that appears to draw inspiration from both heritage running and modern lifestyle aesthetics. The 'Light British Tan' iteration showcases a sophisticated, earthy palette. It features a breathable light British tan mesh base, providing a soft, natural backdrop. This is beautifully complemented by tonal suede overlays that grace the mudguard, eyestays, and heel, adding texture and depth to the design. Subtle accents, likely in a slightly darker tan or off-white, will highlight key areas like the Swoosh branding and stitching details, ensuring a clean and cohesive look. The 'Light British Tan' colorway, with its warm, neutral tones, makes the Air Max Muse incredibly versatile. It's a sophisticated choice that can seamlessly integrate into a variety of summer wardrobes, from casual streetwear to more elevated, relaxed ensembles.
Fibre2Fashion
28-05-2025
- Entertainment
- Fibre2Fashion
Nike & Veneda Carter unveil bold Air Max Muse
Nike is joining forces with renowned stylist and designer Veneda Carter to unveil a timely, sporty and stylish expression of the Air Max Muse: a striking silhouette for women that reaffirms the brand's leading position and versatility at the intersection of sport and style. Nike teams up with stylist Veneda Carter to unveil a bold take on the Air Max Muse, blending sport and style with feminine flair. Carter's debut colourwayâ€'white, military green, and pinkâ€'features textured finishes inspired by jewellery and outdoor gear. Shot in Warsaw, the campaign highlights the shoe's comfort, versatility, and fashion-forward design for all-day wear. The collaboration showcases Carter's distinct ability to find unexpected pairings of color, texture and cultural influence — then extend that interplay to styles that empower women to express their individuality in new and unique ways. This trendsetting approach finds a fitting canvas in the Air Max Muse, which merges form and function, comfort and style, tradition and transformation in an innovative, fashion-forward silhouette powered by Air. 'The Air Max Muse is exactly the type of shoe I love to wear. It has this universal appeal that mixes a classic, sporty look with a feminine, sexy feel,' says Carter. 'My goal in designing this expression of the Air Max Muse was to have my personality and energy shine through, so anyone who sees the shoe recognizes it as my style right away.' As Carter revealed earlier this month, her first exclusive colorway of the Air Max Muse pairs the silhouette's futuristic form with a white and military green palette and feminine touch of pink, positioning the sneaker as a bold, authentic statement piece that balances elegance and everyday wearability. Inspired by rain gear and other practical outdoor wear, Carter employs matte and rubberized textures that pair with warm earth tones to capture the essence of spring. These grounding shades stand in striking relief to white paneling that helps define the silhouette. Carter further creates contrast through the use of reflective finishes that offer a subtle nod to her namesake jewelry line — an inspiration that's also reflected in textured, metallic lace tips. 'I love that my Air Max Muse can be styled in so many different ways and take on so many unique personalities,' says Carter. 'You can wear it all day, whether you're just cruising down the street, going to a party, or heading to dinner or the gym. The textured lace tips that match my jewelry also make the shoe stand out in any environment, giving it a really high-end look.' Carter's bold style pairs seamlessly with the softly exaggerated proportions of the Air Max Muse, whose futuristic shape and distinctive, heightened arch are meant to be noticed, drawing attention to the iconic Air technology in the heel. (Case in point: The first images from the forthcoming campaign, which feature Carter and her first colorway of the Air Max Muse, shot in her family's hometown of Warsaw, Poland.) The Air Max Muse, which first debuted in December, harnesses computational design to take comfort and style to the next level, offering women a new, versatile footwear option for their wardrobe that can be styled to meet every moment of the day. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (HU)
Express Tribune
20-02-2025
- Entertainment
- Express Tribune
NikeSkims is the Collaboration That's Set to Redefine Athleisure - All You Need to Know (So far)
When the NikeSkims partnership was announced, it felt like the ultimate fusion of two powerhouse brands. SKIMS, with its transformative shapewear that redefined body confidence, is now teaming up with Nike, the global leader in athletic wear. With both brands having such a strong influence on modern fashion, it's no surprise this collaboration is poised to take the athleisure world by storm. The upcoming collection promises to blend Nike's performance-driven designs with SKIMS' signature style—comfort, confidence, and inclusivity—all rolled into one. SKIMS, led by Kim Kardashian, is more than just a shapewear brand—it's revolutionized how women think about their bodies. Instagram/ @kimkardashian The brand's focus on comfort, inclusivity, and making women feel confident in their own skin has turned it into a must-have for many. Whether you're a shapewear enthusiast or someone who's a bit skeptical of the category, SKIMS has managed to win over a wide audience, including those who might not be the biggest fans of Kim Kardashian herself. Her keen eye for design and relentless pursuit of making women feel empowered with every piece she creates has made SKIMS a household name. Instagram/ @kimkardashian And now, with NikeSkims, the two powerhouses are teaming up to create something even bigger. This collaboration is inspired by women athletes and those who lead active lifestyles. As Heidi O'Neill, President of Consumer, Product, and Brand at Nike, Inc., puts it: 'We're energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSkims.' She continues, 'This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with a product that makes them feel strong and sexy.' So, what's in the collection? A range of training apparel, footwear, and accessories designed with both performance and style in mind. The NikeSkims pieces will focus on making women feel confident and supported, whether they're in the gym, at a studio, or on the go. Think of shapewear-meets-sporty leggings, bras with the right support, and pieces that enhance the body's natural form. Oh, and of course, the collection will offer extended sizing, ensuring that women of all shapes and sizes feel included. Kim Kardashian reportedly dove deep into Nike's portfolio, including brands like Jordan, Converse, and ACG, to curate the collection. This partnership could bring us fashion-forward takes on Nike's beloved women's sportswear, possibly even including iconic styles like the Air Max Muse, Air Superfly, and Sabrina 2. Instagram/ @kimkardashian With this partnership, NikeSkims is poised to make waves in the athleisure world and beyond. We can't wait to see how these two powerhouse brands reshape the way we look at both performance wear and comfort.
