Latest news with #AirMaxMuse
Fibre2Fashion
28-05-2025
- Entertainment
- Fibre2Fashion
Nike & Veneda Carter unveil bold Air Max Muse
Nike is joining forces with renowned stylist and designer Veneda Carter to unveil a timely, sporty and stylish expression of the Air Max Muse: a striking silhouette for women that reaffirms the brand's leading position and versatility at the intersection of sport and style. Nike teams up with stylist Veneda Carter to unveil a bold take on the Air Max Muse, blending sport and style with feminine flair. Carter's debut colourwayâ€'white, military green, and pinkâ€'features textured finishes inspired by jewellery and outdoor gear. Shot in Warsaw, the campaign highlights the shoe's comfort, versatility, and fashion-forward design for all-day wear. The collaboration showcases Carter's distinct ability to find unexpected pairings of color, texture and cultural influence — then extend that interplay to styles that empower women to express their individuality in new and unique ways. This trendsetting approach finds a fitting canvas in the Air Max Muse, which merges form and function, comfort and style, tradition and transformation in an innovative, fashion-forward silhouette powered by Air. 'The Air Max Muse is exactly the type of shoe I love to wear. It has this universal appeal that mixes a classic, sporty look with a feminine, sexy feel,' says Carter. 'My goal in designing this expression of the Air Max Muse was to have my personality and energy shine through, so anyone who sees the shoe recognizes it as my style right away.' As Carter revealed earlier this month, her first exclusive colorway of the Air Max Muse pairs the silhouette's futuristic form with a white and military green palette and feminine touch of pink, positioning the sneaker as a bold, authentic statement piece that balances elegance and everyday wearability. Inspired by rain gear and other practical outdoor wear, Carter employs matte and rubberized textures that pair with warm earth tones to capture the essence of spring. These grounding shades stand in striking relief to white paneling that helps define the silhouette. Carter further creates contrast through the use of reflective finishes that offer a subtle nod to her namesake jewelry line — an inspiration that's also reflected in textured, metallic lace tips. 'I love that my Air Max Muse can be styled in so many different ways and take on so many unique personalities,' says Carter. 'You can wear it all day, whether you're just cruising down the street, going to a party, or heading to dinner or the gym. The textured lace tips that match my jewelry also make the shoe stand out in any environment, giving it a really high-end look.' Carter's bold style pairs seamlessly with the softly exaggerated proportions of the Air Max Muse, whose futuristic shape and distinctive, heightened arch are meant to be noticed, drawing attention to the iconic Air technology in the heel. (Case in point: The first images from the forthcoming campaign, which feature Carter and her first colorway of the Air Max Muse, shot in her family's hometown of Warsaw, Poland.) The Air Max Muse, which first debuted in December, harnesses computational design to take comfort and style to the next level, offering women a new, versatile footwear option for their wardrobe that can be styled to meet every moment of the day. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (HU)
Express Tribune
20-02-2025
- Entertainment
- Express Tribune
NikeSkims is the Collaboration That's Set to Redefine Athleisure - All You Need to Know (So far)
When the NikeSkims partnership was announced, it felt like the ultimate fusion of two powerhouse brands. SKIMS, with its transformative shapewear that redefined body confidence, is now teaming up with Nike, the global leader in athletic wear. With both brands having such a strong influence on modern fashion, it's no surprise this collaboration is poised to take the athleisure world by storm. The upcoming collection promises to blend Nike's performance-driven designs with SKIMS' signature style—comfort, confidence, and inclusivity—all rolled into one. SKIMS, led by Kim Kardashian, is more than just a shapewear brand—it's revolutionized how women think about their bodies. Instagram/ @kimkardashian The brand's focus on comfort, inclusivity, and making women feel confident in their own skin has turned it into a must-have for many. Whether you're a shapewear enthusiast or someone who's a bit skeptical of the category, SKIMS has managed to win over a wide audience, including those who might not be the biggest fans of Kim Kardashian herself. Her keen eye for design and relentless pursuit of making women feel empowered with every piece she creates has made SKIMS a household name. Instagram/ @kimkardashian And now, with NikeSkims, the two powerhouses are teaming up to create something even bigger. This collaboration is inspired by women athletes and those who lead active lifestyles. As Heidi O'Neill, President of Consumer, Product, and Brand at Nike, Inc., puts it: 'We're energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSkims.' She continues, 'This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with a product that makes them feel strong and sexy.' So, what's in the collection? A range of training apparel, footwear, and accessories designed with both performance and style in mind. The NikeSkims pieces will focus on making women feel confident and supported, whether they're in the gym, at a studio, or on the go. Think of shapewear-meets-sporty leggings, bras with the right support, and pieces that enhance the body's natural form. Oh, and of course, the collection will offer extended sizing, ensuring that women of all shapes and sizes feel included. Kim Kardashian reportedly dove deep into Nike's portfolio, including brands like Jordan, Converse, and ACG, to curate the collection. This partnership could bring us fashion-forward takes on Nike's beloved women's sportswear, possibly even including iconic styles like the Air Max Muse, Air Superfly, and Sabrina 2. Instagram/ @kimkardashian With this partnership, NikeSkims is poised to make waves in the athleisure world and beyond. We can't wait to see how these two powerhouse brands reshape the way we look at both performance wear and comfort.
