NikeSkims is the Collaboration That's Set to Redefine Athleisure - All You Need to Know (So far)

Express Tribune

20-02-2025

When the NikeSkims partnership was announced, it felt like the ultimate fusion of two powerhouse brands.
SKIMS, with its transformative shapewear that redefined body confidence, is now teaming up with Nike, the global leader in athletic wear. With both brands having such a strong influence on modern fashion, it's no surprise this collaboration is poised to take the athleisure world by storm.
The upcoming collection promises to blend Nike's performance-driven designs with SKIMS' signature style—comfort, confidence, and inclusivity—all rolled into one.
SKIMS, led by Kim Kardashian, is more than just a shapewear brand—it's revolutionized how women think about their bodies.
Instagram/ @kimkardashian
The brand's focus on comfort, inclusivity, and making women feel confident in their own skin has turned it into a must-have for many.
Whether you're a shapewear enthusiast or someone who's a bit skeptical of the category, SKIMS has managed to win over a wide audience, including those who might not be the biggest fans of Kim Kardashian herself.
Her keen eye for design and relentless pursuit of making women feel empowered with every piece she creates has made SKIMS a household name.
Instagram/ @kimkardashian
And now, with NikeSkims, the two powerhouses are teaming up to create something even bigger. This collaboration is inspired by women athletes and those who lead active lifestyles.
As Heidi O'Neill, President of Consumer, Product, and Brand at Nike, Inc., puts it: 'We're energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSkims.' She continues,
'This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with a product that makes them feel strong and sexy.'
So, what's in the collection? A range of training apparel, footwear, and accessories designed with both performance and style in mind.
The NikeSkims pieces will focus on making women feel confident and supported, whether they're in the gym, at a studio, or on the go.
Think of shapewear-meets-sporty leggings, bras with the right support, and pieces that enhance the body's natural form. Oh, and of course, the collection will offer extended sizing, ensuring that women of all shapes and sizes feel included.
Kim Kardashian reportedly dove deep into Nike's portfolio, including brands like Jordan, Converse, and ACG, to curate the collection.
This partnership could bring us fashion-forward takes on Nike's beloved women's sportswear, possibly even including iconic styles like the Air Max Muse, Air Superfly, and Sabrina 2.
Instagram/ @kimkardashian
With this partnership, NikeSkims is poised to make waves in the athleisure world and beyond. We can't wait to see how these two powerhouse brands reshape the way we look at both performance wear and comfort.