Latest news with #AirSuperfly
Hypebeast
15-07-2025
- Business
- Hypebeast
Dover Street Market x Nike Air Superfly Returns in Bold 'Hyper Pink' Makeover
Name:Dover Street Market x Nike Air SuperflyColorway:Hyper Pink/Total Orange-BlackSKU:IB1403-600MSRP:$100Release Date:2025Where to Buy:Dover Street Market Dover Street Markethas just unveiled its latest collaboration with Nike — a bold rework of the recently revivedNike Air Superfly, now dressed in an electrifying 'Hyper Pink' colorway. Marking a striking departure from their priormonochromatic releasesin 'Hyper Black', 'Summit White', and 'Smoke Grey', this edition commands attention with vibrant hues and unexpected contrasts. The silhouette stays true to its roots with a perforated leather upper, while bold pink side panels immediately draw the eye. A black leather tongue and toe box add depth, grounding the otherwise high-octane palette. Below, the midsole comes dipped in blazing total orange, fading into a fiery sunset effect. Volt green hits along the outsole inject an added jolt of energy, making the design feel as dynamic as it looks. DSM's signature hut logo is stamped on the tongue, accompanied by Nike Swooshes on the heel, lateral collar, and right tongue — subtle nods that highlight the co-branded nature of the design. The DSM x Nike Superfly 'Hyper Pink' stands out as a vibrant reinterpretation of an archival silhouette, blending bold modern styling with performance-driven roots. A head-turner from every angle, this drop reinforces DSM's sharp eye for contemporary streetwear evolution.
Korea Herald
11-07-2025
- Business
- Korea Herald
Musinsa, Nike launch ‘Leaders of Seoul' pop-up highlighting women's sneakers
Online fashion retailer Musinsa has partnered with Nike for its "Leaders of Seoul" campaign and pop-up event, aimed at introducing a new generation of women's sports style. The collaboration includes the exclusive early release of two new sneakers, the Air Max Muse and Air Superfly, ahead of their broader launch. The pop-up runs through July 23 at Musinsa's "Seongsu @Daelim Warehouse" store in Seongsu, Seoul, a rising shopping hub for young consumers. The venue will feature the new sneakers alongside apparel such as The Pleated Suit, designed for active, urban lifestyles. Inspired by local trendsetters, the Leaders of Seoul campaign reflects a future-oriented, street-style interpretation of women's sportswear. Musinsa and Nike are targeting women in their 20s and 30s — a demographic that makes up over 80 percent of Musinsa Seongsu's customer base, with foreign shoppers accounting for roughly half. The space also features a 360-degree photo zone, where customers who share their sneaker snapshots on social media can receive promotional gifts. After the pop-up ends, Musinsa will expand its in-store presence of Nike as a shop-in-shop at the same location starting July 24, offering ongoing access to both new and best-selling Nike products. "This campaign marks our continued effort to deepen our connection with young female consumers by positioning ourselves at the intersection of sportswear and street fashion," a Musinsa official said.
Hypebeast
08-07-2025
- Entertainment
- Hypebeast
Dover Street Market Reimagines the Nike Air Superfly
Summary: Earlierthis year,Nikereissued theAir Superflyto mark 25 years since it was introduced. Now, the Swoosh has tapped its longtime collaboratorDSMto drop its own take on the sneaker – and with its low profile and sleek silhouette, the Air Superfly is the perfect canvas for DSM, which has reimagined the archival sneaker through its characteristically minimalist lens. Rooted in running, the Nike x DSM Air Superfly retains the model's key elements, like its all-over perforations that dot its leather upper. It features suede accents, too, nodding to DSM's sartorial influence, with other details including a Hut Logo and Swoosh lock-up designed by DSM's founderRei Kawakuboon the tongue. Famous for its in-store installations, Dover Street Market commissioned Zak Group – a design agency focused on contemporary culture – to create bespoke installations for its New York, London, and Los Angeles locations. Mirroring the futuristic, sports-inspired design, DSM says its in-store display presents the Nike Air Superfly 'as an artefact of victory, captured at the intersection of performance and fantasy.' All three colorways of the Nike x DSM Air Superfly drop at Dover Street Market locations worldwide and on the DSM e-shops July 10, priced at £90 GBP / $100 USD.
Express Tribune
20-02-2025
- Entertainment
- Express Tribune
NikeSkims is the Collaboration That's Set to Redefine Athleisure - All You Need to Know (So far)
When the NikeSkims partnership was announced, it felt like the ultimate fusion of two powerhouse brands. SKIMS, with its transformative shapewear that redefined body confidence, is now teaming up with Nike, the global leader in athletic wear. With both brands having such a strong influence on modern fashion, it's no surprise this collaboration is poised to take the athleisure world by storm. The upcoming collection promises to blend Nike's performance-driven designs with SKIMS' signature style—comfort, confidence, and inclusivity—all rolled into one. SKIMS, led by Kim Kardashian, is more than just a shapewear brand—it's revolutionized how women think about their bodies. Instagram/ @kimkardashian The brand's focus on comfort, inclusivity, and making women feel confident in their own skin has turned it into a must-have for many. Whether you're a shapewear enthusiast or someone who's a bit skeptical of the category, SKIMS has managed to win over a wide audience, including those who might not be the biggest fans of Kim Kardashian herself. Her keen eye for design and relentless pursuit of making women feel empowered with every piece she creates has made SKIMS a household name. Instagram/ @kimkardashian And now, with NikeSkims, the two powerhouses are teaming up to create something even bigger. This collaboration is inspired by women athletes and those who lead active lifestyles. As Heidi O'Neill, President of Consumer, Product, and Brand at Nike, Inc., puts it: 'We're energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSkims.' She continues, 'This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with a product that makes them feel strong and sexy.' So, what's in the collection? A range of training apparel, footwear, and accessories designed with both performance and style in mind. The NikeSkims pieces will focus on making women feel confident and supported, whether they're in the gym, at a studio, or on the go. Think of shapewear-meets-sporty leggings, bras with the right support, and pieces that enhance the body's natural form. Oh, and of course, the collection will offer extended sizing, ensuring that women of all shapes and sizes feel included. Kim Kardashian reportedly dove deep into Nike's portfolio, including brands like Jordan, Converse, and ACG, to curate the collection. This partnership could bring us fashion-forward takes on Nike's beloved women's sportswear, possibly even including iconic styles like the Air Max Muse, Air Superfly, and Sabrina 2. Instagram/ @kimkardashian With this partnership, NikeSkims is poised to make waves in the athleisure world and beyond. We can't wait to see how these two powerhouse brands reshape the way we look at both performance wear and comfort.
