Latest news with #AkashYadav
NDTV
14 hours ago
- Health
- NDTV
Influencer Files Case Against The Whole Truth Brand, Claims It Is Misleading. Brand Calls His Claim Misleading
In today's world, consumers are often confused about what's safe or healthy to eat. With an overload of information online, it's easy to get overwhelmed and be unsure of what to consume and when. If you search the Internet, you'll find the answer you're looking for, no matter the bias. If you look up 10 reasons why a particular food is bad, you'll easily find 20 more justifying why you shouldn't eat it. Conversely, if you want 10 reasons why that same food should be added to your diet, the Internet will give you that too. To escape this vicious cycle, you might think of shopping offline instead-going to the grocery store yourself. But the experience isn't any better. With hundreds of ingredients on every shelf and the pressure to read every label, the process remains just as exhausting. So, when a brand launches in the Indian market promising simple ingredients and transparent labelling, there's little doubt it'll do well. One such brand, now valued at Rs 2,133 crore, is The Whole Truth. Yes, we're talking about The Whole Truth, launched in 2019. In case you're unaware, it's a clean-label food brand focused on transparency and honesty in its ingredients. It was initially launched as "And Nothing Else" and later rebranded to better reflect its commitment to full ingredient disclosure. What Happened? Things took a turn for the worse when influencer Akash Yadav, also known as Akash Yadhuvanshi, filed a complaint against the brand for allegedly misleading consumers. With over three lakh Instagram followers, Akash filed the complaint with FSSAI (Food Safety and Standards Authority of India) and followed it up with a video on his social media. In the video, Akash says that although his content doesn't usually focus on such topics, he felt compelled to speak when "a brand that claims to be clean" falls short of what they promise. View this post on Instagram A post shared by Akash Yadav (@sir_akash_yaduvanshi) "I generally don't make such videos, but when you eat clean, work out, avoid junk, and then a brand promising 'no lies' ends up serving you half-truths, you feel bad. I don't want drama, but I've filed a case against the brand," he says in the video. Akash recalls that when he first came across the brand, he was excited -- it seemed honest, had a bold tagline, and looked legit. But after doing some digging, he says he found red flags. The Protein Powder Problem Akash first points to their protein powder, which he claims has excessive sugar. For instance, The Whole Truth's coffee-flavoured protein powder contains 25 grams of sugar per 100 grams, of which 14 grams is added. He argues that an ideal protein powder should have 0-5 grams of sugar. Experts seem to mostly agree. Komal Malik, a dietitian at Asian Hospital, Haryana, says, "Generally, complete protein powders don't include sugar as they're isolated. But some do add flavour enhancers, which can contain sugar." She agrees that 25 grams of sugar per 100 grams "does sound like a lot". Akash also criticises the brand's claim that the powder is for "everyone", saying the added sugar makes it unsuitable for kids, diabetics, and those avoiding sugar. Debjani Gupta, Functional Nutritionist and Founder of Wellness For All, disagrees. She says she has personally used the product and had no issues with it. "This protein powder is beginner-friendly, and that explains the sugar. If someone wants a no-sugar option, they can go for the Whey Isolate version," she says. Akash raises similar concerns about the brand's protein bars, suggesting they are not truly for "everyone". The Hazelnut Spread Another issue he points out is with their Hazelnut Spread. Akash claims the brand advertises it as being made with real chocolate, but says it actually uses "cocoa nibs and cocoa powder, which is not real chocolate". Debjani partially agrees. She clarifies that while cocoa nibs and cocoa powder are both derived from cacao beans and are processed, the processing isn't necessarily bad for your health. This is because real chocolate -- i.e., cocoa -- is high in fat and antioxidants, but also bitter in taste. Processing it (to make cocoa powder and cocoa nibs) not only improves the taste slightly but also reduces the fat content, which is important if you're trying to manage your weight. However, this also means that some antioxidants are lost in the process. "Cocoa nibs are roasted and crushed cacao beans, while cocoa powder is processed further, sometimes using alkalisation," she explains. She adds that cocoa nibs and cocoa powder offer a rich, chocolatey flavour and are a healthier alternative to processed chocolate; being high in antioxidants, fibre, and healthy fats. "Cocoa nibs and cocoa powder are a healthier option for those trying to eat clean. Instead of calories from sugar and artificial flavours, you're getting denser nutrients and mindful calories. That said, moderation is still key," she adds. "So, I decided to file the complaint because I don't think the brand is providing the clarity it's supposed to," Akash concludes. Akash also shared with NDTV, that the brand changed their tagline and removed the bit about how their protein bar is for 'your parents and your kids', soon after the video was released. Have a look: The before and the after. Photo: The Whole Truth How The Brand And Internet Reacted Akash's video, posted a week ago, sparked mixed reactions. While some supported him, others disagreed. Here's how The Whole Truth responded: The brand posted a detailed comment directly addressing Akash. "Dear Akash, I am Shashank, founder of The Whole Truth. All three of your points are baseless, as I'll explain below. Yet you chose to make this video instead of waiting for our response-your complaint hasn't even reached us," he wrote. Shashank clarified that the protein powder in question is their "Beginner's Protein". "It has 15 grams of protein and 4.3 grams of added sugar (from jaggery) per scoop. That's one teaspoon of sugar, clearly declared on the front of the pack. The phrase 'protein for everyone' means it's not just for gym freaks -- it's for people starting their protein journey who need balanced macros," he explained. The Whole Truth was founded by Shashank Mehta in 2019. Photo: The Whole Truth He also mentioned that for serious fitness users, they offer products with 24-30 grams protein and 0 gram added sugar. "Yet you highlighted only the beginner range and exaggerated the sugar content by quoting per 100 grams, which is nearly 3x the scoop size. That's misleading," he added. On the protein bar, the brand says it never claimed to be for "everyone" and calls that assertion false. Lastly, Shashank defends the hazelnut spread, saying it does contain real chocolate. "I know, because we make our own chocolate. Cocoa nibs and cocoa powder are both pure chocolate ingredients. In fact, it's a regulatory requirement to declare them as such," he added. "This should clarify things. Your followers deserve accurate facts, not misleading numbers and false claims," he concluded. So, was Akash simply chasing attention, or does the brand need to relook its messaging? You decide.
Time of India
29-05-2025
- Time of India
Bihar police seizes horse for transporting liquor
A horse has been detained at Nautan police station in Bihar's West Champaran district, after it was caught transporting around 50 litres of smuggled liquor on May 27. With the suspected smuggler still at large, the police are now responsible for the animal's daily care. The horse was seized during a raid conducted by Nautan police and was being used by a local smuggler, identified as Akash Yadav , to ferry liquor—an offense under Bihar's strict prohibition laws. While a search is underway to apprehend Yadav, officers now have an added burden of looking after the animal. Rajesh Kumar , Station House Officer (SHO) of Nautan police station, said the horse is currently being kept on station grounds. 'We are feeding it green grass, chickpeas, and jaggery at the station's expense. Until we find someone suitable to take care of it, the responsibility lies with us,' he explained. According to the SHO, 'the smugglers have changed their mode of transportation from bikes to horses'. Police have appealed to higher authorities to help identify an experienced animal lover who can temporarily adopt and care for the horse. Once such a person is found, the horse will be handed over through an official process. 'The person taking custody will be required to sign an affidavit committing to the proper care of the animal,' the SHO said. 'Furthermore, the court will be informed of the handover, and the custodian must be prepared to present the horse in court when necessary throughout the proceedings.' Upon the conclusion of the legal case, the state government intends to auction the horse. The individual who cared for the animal during the trial will be given the first opportunity to purchase it. Should they decline, the horse will then be offered for public sale. This case highlights the complex and sometimes unusual challenges faced by law enforcement under the state's prohibition regime. ( With input from TOI) by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Play War Thunder now for free War Thunder Play Now Undo
India Today
28-05-2025
- India Today
Class 11 student raped by father's friend in Bhopal, accused on the run
A 17-year-old girl, studying in Class 11, was allegedly raped by a friend of her father in Bhopal, police said. The matter came to light when the girl was experiencing severe pain in her abdomen, following which her parents took her to a hospital, where it was revealed she was accused, identified as Akash Yadav, was reportedly the brother-in-law of a close friend of the girl's father. Due to the close ties between the two families, there was frequent interaction and visits between them, thereby creating a sense of familiarity and said the girl told them that Yadav once asked for her phone number during one of his visits to her home and she gave it to him, Sukhi Sewaniya police station in-charge Rambabu Choudhry told India Today TV. Following this, he began calling her regularly and engaged in conversations over the phone. Over time, the accused utilised the phone conversations to befriend her and this went on for several weeks, Choudhry girl alleged that the accused visited her home in February and deliberately took advantage of the situation when she was feeling vulnerable. She also alleged that Yadav raped her and then threatened her to keep quiet and not disclose the incident to the survivor told her mother that she had missed her periods and was experiencing severe abdominal pain. Her family then took her to a doctor, and it was revealed that she was girl came to the police station with her parents on May 25. She revealed all these details during a counselling session arranged by the police for her. Akash Yadav had been a regular visitor to her home because of his familial connection," Chaudhary said.A case was registered against Yadav under sections 64(1) (rape) and 351(3) (criminal intimidation) of the Bharatiya Nyay Sanhita (BNS) and Sections 3 and 4 of the Pocso Act, he accused is on the run and a manhunt has been launched to nab him. IN THIS STORY#Bhopal#Madhya Pradesh
NDTV
27-05-2025
- Politics
- NDTV
Why Expel Him: Brother Of Woman In Tej Pratap Yadav's Deleted Post Targets Lalu Yadav
Patna: Akash Yadav, the brother of Anushka Yadav, the woman at the heart of Tej Pratap Yadav's expulsion from his party and family, has lashed out against Rashtriya Janata Dal chief Lalu Yadav and his political heir Tejashwi Yadav. Akash Yadav - a former youth leader of the Rashtriya Janata Dal who is now with Pashupati Paras's faction of the Lok Janshakti Party -- questioned why Tej Pratap Yadav was thrown out, insisting he has committed no crime. "Is Tej Pratap Yadav a rapist? Is he a thief? Stole someone's dupatta? Carried out obscene acts? So why this huge (punishment)? Is this Mughal-e Azam? Or is this the old-style village panch where a love marriage brought on retribution from village elders?" he told reporters today. In a series of blistering remarks, Akash Yadav alleged that his sister is now being subjected to character assassination on social media and said he beseeched Lalu Yadav's family to stop it. He accused Tejaswi Yadav of "beheading" his brother as the chief of the party and said Tej Pratap was once being portrayed as a "joker... everyone knows his party tried to make a fool of him". "As an elder brother, I can say that two adult people have the right to have privacy... We will stand by our sister and fulfil the duty of an elder brother with full strength," he added. Who are Akash and Anushka Yadav The family is from Langartoli, Patna and claim their older generations have taken part in the freedom movement. Tej Pratap Yadav and Anushka Yadav had met while Akash Yadav was in the Rashtriya Janata Dal. Sources said Akash Yadav was once the state president of RJD's student wing-- appointed by Tej Pratap Yadav. Tejashwi Yadav had removed him from the post, on which there was a ruckus in the party. In 2021, Akash Yadav joined Pashupati Paras's faction of the LJP and the national president of the party's youth wing. The Controversy The massive churn in the first family of Bihar started last week as a post was seen on Tej Pratap Yadav's Facebook profile. "I am Tej Pratap Yadav and the girl who is seen with me in this picture is Anushka Yadav. We both have known each other for the last 12 years and love each other deeply. We have been in a relationship throughout these years. I wanted to share this with all of you for a long time, but couldn't find the right words. Today, through this post, I am opening my heart to you. I hope you all will understand," read the accompanying caption. The post was deleted and again reinserted and later, the Yadav junior said his profile was hacked. His father Lalu Yadav, in a post on X, formerly Twitter, said he was expelling his son from the party and family since the party could not ignore "moral values". In this, he was seconded by every member of his family, including Tejashwi Yadav. The post raised questions why Tej Pratap Yadav had married Aishwarya Rai, the daughter of former Bihar minister Chandrika Rai in 2018. The two had separated months after the wedding in 2018. Their divorce petition, filed within months, is pending before a court.
