Latest news with #Al-IttihadClub
Campaign ME
6 days ago
- Business
- Campaign ME
Saudi's Al-Ittihad Club picks Dentsu Sports International, Merkle
Dentsu Sports International (DSI) and Merkle, dentsu's leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of the most iconic and decorated clubs in Saudi Arabian football. Following a victorious season in the Roshn Saudi Pro League, Al-Ittihad is embarking on a bold new chapter to bring the club closer to its fans through an ambitious overhaul of its digital and data infrastructure. The 12-month project will see DSI and Merkle work alongside a consortium of best-in-class industry specialists to reimagine the club's CRM, website, mobile app and data platforms. Tarek Daouk, CEO of dentsu MENA, said, 'We're incredibly proud to support one of Saudi Arabia's most historic homegrown clubs as they take bold steps to elevate their global presence.' Daouk added, 'This partnership reflects our commitment to helping regional icons harness the power of data, creativity and technology to engage new generations of fans across borders.'\ This transformation aims to deliver a state-of-the-art, multi-sport, multi-language digital ecosystem designed to offer a seamless, connected and highly personalised experience for Al-Ittihad Club's global fanbase. Kieran Morrison, Head of Digital & Membership at Al-Ittihad Club, said, 'Our vision is to build a digital ecosystem that reflects the scale of our ambition – global in reach, but deeply rooted in the passion of our fans. By partnering with DSI and Merkle, we are investing in the infrastructure and capabilities that will help us know our fans better, serve them more meaningfully, and build lasting loyalty in every market we touch.' This strategic transformation will empower the club to engage with its fans more directly, understand their behaviours and preferences more deeply, and unlock new opportunities for content, commerce and loyalty across channels. The project also intends to signal a new era of innovation and global ambition for Al-Ittihad Club, aligned with the Kingdom's broader goals of digital leadership and sporting excellence.
Arab Times
26-03-2025
- Sport
- Arab Times
Al-Qadsiya Asian Champions League hopes hang in the balance after loss to Al-Ittihad
KUWAIT CITY, March 26: The Al-Qadsiya basketball team faced its second defeat against Saudi Arabia's Al-Ittihad Club, losing 88-74 in the third match of the Asian Gulf Zone (Super League) title competition. The match took place at the Basketball Association Hall in the Sheikh Saad Al-Abdullah Complex. Al-Ittihad secured qualification by winning two of the three playoff matches, as per the tournament's rules. Despite the setback, Al-Qadsiya still has a chance to advance to the Asian Champions League quarter-finals. They must defeat Bahrain's Manama in their upcoming match on April 7 in Bahrain to secure the eighth and final spot in the Asian League. Meanwhile, Al-Ittihad will face Shabab Al-Ahli from the Emirates in a playoff series for the Gulf Super League title. The series will follow a best-of-three format, with matches scheduled for April 8, 15, and 22. The winner will advance to the quarter-finals of the Asian Champions League, ensuring both Al-Ittihad and Shabab Al-Ahli a place in the prestigious competition.
Arab News
23-03-2025
- General
- Arab News
The volunteers working to ensure no one goes hungry at iftar
JEDDAH: As many residents struggle to get home in time for iftar during Ramadan, a group of young volunteers has stepped in, providing free meals to ensure that no one stays hungry when it is time to break the fast. Volunteers aim to provide assistance to motorists, taxi drivers and service workers who may have difficulty reaching iftar locations on time. In the hours before iftar, many people are seen on the streets of Jeddah, heading home after a long day. As the sun begins to fade each day of Ramadan, more than 300 volunteers — students, employees and entrepreneurs — arrive at the various sites in Jeddah by the Asr afternoon prayer. Firstly, they work together to pack boxes full of dates, and bottles of water and juice and later distribute meals by hand. Al-Muthana Al-Dossary, the leader of the Hattan volunteer organization which has been carrying out various activities all year long, told Arab News that his team has been organizing the Ramadan iftar for the past 5 years. 'The response has been incredible. Locals from various parts of Jeddah are actively participating as volunteers,' he said. Al-Dossary said that his team serves approximately 400 to 500 people daily. 'Motorists, Laborers, bike riders, taxi drivers, building keepers and others rely on this initiative to break their fast,' he explained. 'The iftar initiative is directly supported by kind-hearted people who contribute not just to this effort, but to other charitable activities under our project. 'This campaign is truly wonderful, especially when you find yourself on the road and can't reach home in time for iftar. 'This meal is not just to meet our nutritional needs, but it also reminds us of the essence of Ramadan and the spirit of giving,' he added. For 17-year-old Lina Al-Mamari, distributing iftar meals to drivers and those who are in need at various spots in Jeddah is a great initiative which reflects the spirit of compassion during the blessed month of Ramadan. She said: 'I am very proud to be part of this campaign. It gives us the opportunity to offer a helping hand to those in need, and it strengthens social solidarity in our community.' Yazen bin Essa, who also volunteers with Hattan, expressed his satisfaction and pride. 'When you help others especially in the holy month of Ramadan, that's the acts of kindness. 'We want to ensure that as there is a call for breaking fast no one should go hungry during this sacred time. We want to provide a sense of comfort in iftar, the meal to break the fast after sunset,' he said. Some 50 meters away, Namaa Charity and Al-Ittihad Club have jointly collaborated to distribute iftar meals and food provision kits to workers, individuals, and underprivileged families. 'The joint initiative called the 'Fakkat Reeg' (breaking fast) aims to distribute around 5,000 meals a day in different locations,' said Abdulrahman Alamri, the leader of the distributing team. 'This initiative is a key pillar of Al-Ittihad Club's annual Ramadan program, in partnership with Namma Charity and it comes within the project of breaking the fast of a fasting person on the road.'
