Saudi's Al-Ittihad Club picks Dentsu Sports International, Merkle
Following a victorious season in the Roshn Saudi Pro League, Al-Ittihad is embarking on a bold new chapter to bring the club closer to its fans through an ambitious overhaul of its digital and data infrastructure.
The 12-month project will see DSI and Merkle work alongside a consortium of best-in-class industry specialists to reimagine the club's CRM, website, mobile app and data platforms.
Tarek Daouk, CEO of dentsu MENA, said, 'We're incredibly proud to support one of Saudi Arabia's most historic homegrown clubs as they take bold steps to elevate their global presence.'
Daouk added, 'This partnership reflects our commitment to helping regional icons harness the power of data, creativity and technology to engage new generations of fans across borders.'\
This transformation aims to deliver a state-of-the-art, multi-sport, multi-language digital ecosystem designed to offer a seamless, connected and highly personalised experience for Al-Ittihad Club's global fanbase.
Kieran Morrison, Head of Digital & Membership at Al-Ittihad Club, said, 'Our vision is to build a digital ecosystem that reflects the scale of our ambition – global in reach, but deeply rooted in the passion of our fans. By partnering with DSI and Merkle, we are investing in the infrastructure and capabilities that will help us know our fans better, serve them more meaningfully, and build lasting loyalty in every market we touch.'
This strategic transformation will empower the club to engage with its fans more directly, understand their behaviours and preferences more deeply, and unlock new opportunities for content, commerce and loyalty across channels.
The project also intends to signal a new era of innovation and global ambition for Al-Ittihad Club, aligned with the Kingdom's broader goals of digital leadership and sporting excellence.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
10 hours ago
- Zawya
Mideast Stocks: Most Gulf stocks rebound on earnings, US-Japan trade deal
Most Gulf stocks rebounded on Wednesday, buoyed by corporate earnings announcements and optimism following U.S. President Donald Trump's trade deal with Japan, which raised hopes for additional agreements before an impending tariff deadline. Trump said on Tuesday that the U.S. and Japan had reached a trade deal that includes a 15% tariff on U.S. imports from Japan. It followed an agreement with the Philippines by which the U.S. will collect a 19% tariff rate on imports from there. While the increasing imposition of tariffs around the world poses risks to global economic growth and oil demand, the recent U.S.-Japan deal helped ease investor concerns and supported oil prices. Saudi Arabia's benchmark index advanced 1.3%, led by a 1.1% gain in Al Rajhi Bank and a 2.3% increase in Saudi National Bank, the country's largest lender by assets. Earlier this week, the duo reported a rise in quarterly earnings. The Saudi stock market may experience a solid rebound if earnings releases continue to be positive and external pressures diminish, said Milad Azar, market analyst at XTB MENA. "A potential trade deal with the European Union, with the August 1 deadline approaching, could also provide a boost." The Abu Dhabi index jumped 1.2%, with First Abu Dhabi Bank (FAB), the United Arab Emirates' largest lender, surging 5% - its biggest intraday gain in a month - after beating second-quarter profit estimates on strong revenue growth. Elsewhere, Bank of Sharjah soared 10%, a day after posting a sharp rise in half-yearly profit. Among other gainers, Space42 advanced 1% after securing a $695.5 million facility to fund next-generation UAE satellites. Dubai's main share index finished 1% higher, snapping a three-day losing streak, led by a 2.9% jump in top lender Emirates NBD (ENBD), as the bank is slated to report its quarterly earnings on Thursday. Qatar stock index edged 0.4% higher, touching a fresh two-and-a-half-year high, with most sectors closing in the green. Outside the Gulf, Egypt's blue-chip index rose 1%, continuing its ascent to record highs, with Commercial International Bank rising 1.5% following an increase in quarterly profit. SAUDI ARABIA jumped 1.3% to 10,984 ABU DHABI rose 1.2% to 10,296 DUBAI climbed 1% to 6,086 QATAR gained 0.4% to 11,186 EGYPT added 1% to 34,125 BAHRAIN increased 0.3% to 1,950 OMAN eased 0.3% to 4,765 KUWAIT inched up 0.2% to 9,296 (Reporting by Amna Mariyam and Ateeq Shariff in Bengaluru; Editing by Tasim Zahid)
Tourism Breaking News
13 hours ago
- Tourism Breaking News
Kuwait Airways launches 'Elite' Service
Post Views: 51 As part of Kuwait Airways' efforts to enhance the travel experience and provide a variety of services to its valued passengers, the company announced the launch of its Elite Service at Terminal 4 (T4), offering a comprehensive suite of services to its passengers, excluding flights to New York. Kuwait Airways Chairman, Captain Abdulmohsen Salem Al-Fagaan, stated, 'Kuwait Airways is pleased to launch one of its newest services, the Elite Service which includes a range of distinguished services to our valued passengers. The Elite Service begins with completing the passenger's travel procedures, which include baggage weighing from home and issuing their boarding passes, followed by transportation to the airport and meet-and-assist services at T4 passenger terminal. Al-Fagaan added, 'The Elite Service also includes facilitating the completion of passenger's travel procedures at Terminal 4, access to the Elite Lounge until departure time, and transportation to the aircraft when a passenger bridge is not available. Upon return, passengers are welcomed at Terminal 4, assisted through arrival procedures, and transported home by limousine.' Al-Fagaan continued by saying, 'Customers can book and request the Elite Service through the Kuwait Airways app or website between 72 and up to 48 hours prior to departure. Home check-in service will be completed 24 hours prior to the flight, after which the baggage will be delivered to Terminal 4 (T4) before departure.' Al-Fagaan emphasized that Kuwait Airways spares no effort in ensuring the comfort of its valued customers, highlighting the company's commitment to providing exceptional services and entertainment options that enhance the travel experience. He noted that these efforts are especially timely with the onset of the 2025 summer travel season, aiming to make every journey enjoyable and engaging. Al-Fagaan concluded by emphasizing on the company's aspirations for significant achievements this year, while continuing to focus on developing the entire operational system to achieve the highest standards of service quality in the period ahead. Kuwait Airways also announced the launch of a marketing campaign for its Family Offer, providing discounts of up to 30% on all destinations in economy class for groups of 3 to 9 passengers. Bookings are available from 26 June to 30 June 2025, for travel between 1 July to 30 November 2025. It is worth noting that Kuwait Airways operates a modern and diverse fleet comprising the latest type of aircraft from the world's leading manufacturers—Airbus and Boeing. The fleet is equipped with cutting-edge technology and advanced features that align with the highest international aviation standards, including state-of-the-art inflight entertainment systems and designed seating specifications to ensure a comfortable and enjoyable travel experience. Kuwait Airways takes pride in employing some of the region's most skilled and experienced professionals across various technical specializations, reflecting the airline's commitment to operational excellence. In addition, Kuwait Airways strives to attain the highest levels of quality by assisting its valued customers and to develop the company's operational system in line with the latest improvements in the commercial air transport sector.
Zawya
14 hours ago
- Zawya
Shaikha Al Nowais meets with Chinese Ambassador to strengthen tourism collaboration and global partnerships for resilient tourism
Abu Dhabi - Her Excellency Shaikha Nasser Al Nowais, Secretary-General elect of UN Tourism for the 2026–2029 term, met with His Excellency Zhang Yiming, Ambassador of the People's Republic of China to the UAE, in Abu Dhabi. The meeting focused on advancing collaboration in the tourism sector and explored opportunities to forge partnerships that foster cultural and tourism initiatives supporting knowledge exchange and economic development in tourism and related sectors. Her Excellency Shaikha Al Nowais reaffirmed her commitment to working with global partners, particularly China, to develop strategic projects in sustainable and cultural tourism. She noted that China's dynamic tourism industry is a key driver of tourism and cultural exchange, as well as the growth of global tourism markets. H.E. said: 'We value China's continuing efforts to drive tourism and promote partnerships in this field. We look forward to expanding collaboration in the areas of education, training, and tourism innovation through launching training programmes globally to elevate the preparedness of the tourism workforce, enrich cultural tourism experiences, and support rural community development through sustainable tourism.' During the meeting, both sides discussed several priority areas of mutual interest, including initiatives to empower local communities and opportunities to leverage China's expertise and resources. They also explored ways to enhance tourism mobility across countries and regions through bilateral and multilateral collaboration, aligned with the United Nations' global tourism frameworks. Both parties affirmed the importance of aligning international efforts to strengthen tourism's role as a bridge between people and cultures, and as a catalyst for sustainable development and youth empowerment. They emphasized the need for renewed policies that embrace diversity, foster innovation, and ensure the sustainable use of resources. -Ends- For further information, please contact: Orient Planet Group (OPG) Tel: +971 4 4562888 Email: media@
