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Audi, Al Nabooda Automobiles opens new Dubai showroom
Audi, Al Nabooda Automobiles opens new Dubai showroom

Zawya

time12-05-2025

  • Automotive
  • Zawya

Audi, Al Nabooda Automobiles opens new Dubai showroom

Dubai – Audi, Al Nabooda Automobiles has officially unveiled its flagship facility in Dubai, marking the region's first introduction to Audi's progressive retail showroom and establishing a global benchmark for the brand. The showroom has been developed as an immersive, digitally integrated destination, designed to elevate the Audi customer experience through streamlined services, thoughtful design, and advanced technology. Senior executives from Audi AG, including Marco Schubert, Member of the Executive Board for Sales and Marketing, and Viktoria Kaufmann-Rieger, Director of Sales Overseas, attended the launch alongside René Koneberg, Managing Director of Audi Middle East; Victor Dalmau, COO of Audi, Al Nabooda Automobiles; and Jan Scheidgen, General Manager of Audi, Al Nabooda Automobiles. The event also welcomed key local partners, including representatives from Dubai Police, as well as esteemed customers and media guests. Spanning three floors, the showroom offers a complete representation of Audi's diverse portfolio, from the latest sedans and SUVs to Audi Approved pre-owned vehicles, high-performance Audi Sport models, and the fully electric e-tron range. Designed to embody premium luxury, the space redefines the traditional sales process through innovative digital touchpoints and an intuitive customer journey, enabling seamless exploration, meaningful interaction, and effortless engagement with the brand. The opening night blended Audi's heritage with its vision for the future, featuring iconic vehicles from Audi Tradition, including Audi 60 Sedan, Audi 80, Audi GT 1983, Audi Quattro, Audi RS2 and Audi RS4. These historic models were displayed alongside the first-ever regional debuts of the fully electric Audi A6 e-tron and the latest generation Audi Q5, complemented by the recently launched Audi A5, Audi S5, Audi Q6 e-tron and RS Q8 models. Commenting on the launch, K. Rajaram, CEO of Al Nabooda Automobiles, said, 'The Audi Dubai showroom sets a new benchmark for automotive excellence in the region, reflecting the highest standards of innovation, luxury, and customer experience. As the first of its kind in the Middle East, this flagship location marks a significant milestone in Audi's journey of evolution, grounded in progress, shaped by advanced technology, and designed entirely with our customers in mind. We are especially honoured to have welcomed members of Audi AG's executive management to our showroom for this momentous occasion, underscoring the strength of our partnership and the importance of Dubai in Audi's global strategy.' The new Dubai showroom underscores Audi, Al Nabooda Automobiles' continued commitment to reshaping automotive retail in the region, uniting the brand's legacy with its forward-looking vision, and reinforcing Dubai's position as a significant global centre for automotive innovation and premium customer experience. For more information, visit Audi, Al Nabooda Automobiles Rana Eyamie Marketing Manager E-mail: Havas Red Faisal Barghouthi Communications Manager E-mail: The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. In 2022, the Audi Group delivered 1.61 million Audi vehicles, 15,174 Bentley vehicles, 9,233 Lamborghini vehicles, and 61,562 Ducati motorcycles to customers. In the 2022 fiscal year, AUDI Group achieved a total revenue of €61.8 billion and an operating profit of €7.6 billion. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility. AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005, Audi Middle East, which covers Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and the UAE. Find out more at About Al Nabooda Automobiles: Al Nabooda Automobiles is the official Audi importer in Dubai and the Northern Emirates. With its strong reputation, Al Nabooda Automobiles has become a trusted distributor for Audi, Porsche and Volkswagen vehicles in Dubai and the Northern Emirates. Offering the best-in-class customer service and a wide range of Audi models, Al Nabooda Automobiles also offers an array of services, including comprehensive after-sales support such as maintenance, repairs, and genuine Audi parts. Operating across multiple cities in the United Arab Emirates, including Dubai, Sharjah and Fujairah, our dealership network covers the UAE, ensuring that the Audi experience is easily accessible to our valued customers. For more information about our range of vehicles and current offers, please visit

Audi, Al Nabooda Automobiles celebrates outstanding success at the Audi Middle East Dealer of the Year Awards 2024
Audi, Al Nabooda Automobiles celebrates outstanding success at the Audi Middle East Dealer of the Year Awards 2024

Zawya

time25-02-2025

  • Automotive
  • Zawya

Audi, Al Nabooda Automobiles celebrates outstanding success at the Audi Middle East Dealer of the Year Awards 2024

Dubai – Audi, Al Nabooda Automobiles, the official dealer of Audi in Dubai and the Northern Emirates, has once again demonstrated its commitment to excellence by securing top honours at the Audi Middle East Dealer of the Year Awards 2024. The prestigious event, held on 20 February recognized the outstanding achievements of Audi dealerships across the region, celebrating their dedication to performance, customer experience, and innovation. In a remarkable show of achievement, Audi, Al Nabooda Automobiles claimed wins across nine major categories including Dealer of the Year, Marketing Team of the Year, Best Customer Experience Sales, Best Performance Marketing Campaign, Best Strategic Collaboration, and Best Use of Public Relations. Further reinforcing its commitment to aftersales excellence and customer service, the dealership also secured second runner up in Aftersales Team of the Year, and Sales Customer Champion. These accolades underscore the dealership's all-around strength in the automotive sector, from marketing excellence and customer engagement to strategic partnerships and industry-leading sales performance. 'These awards are a reflection of our team's ongoing passion and dedication to setting new benchmarks in the automotive industry,' said K. Rajaram, CEO of Al Nabooda Automobiles. 'From sales and marketing to aftersales and customer service, every member of our team plays a vital role in driving our success and achieving Dealer of the Year for a second year in a row. We are incredibly proud of this recognition and will continue our journey to elevate the Audi experience for our customers.' The recognition further cements Audi, Al Nabooda Automobiles' position as a leading Audi dealership in the region, underscoring its commitment to innovation, customer-centric initiatives, and premium service standards. For more information, visit Audi, Al Nabooda Automobiles Rana Eyamie Marketing Manager E-mail: Havas Red Faisal Barghouthi Communications Manager E-mail: About: The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. In 2022, the Audi Group delivered 1.61 million Audi vehicles, 15,174 Bentley vehicles, 9,233 Lamborghini vehicles, and 61,562 Ducati motorcycles to customers. In the 2022 fiscal year, AUDI Group achieved a total revenue of €61.8 billion and an operating profit of €7.6 billion. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility. AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005, Audi Middle East, which covers Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and the UAE. Find out more at About Al Nabooda Automobiles: Al Nabooda Automobiles is the official Audi importer in Dubai and the Northern Emirates. With its strong reputation, Al Nabooda Automobiles has become a trusted distributor for Audi, Porsche and Volkswagen vehicles in Dubai and the Northern Emirates. Offering the best-in-class customer service and a wide range of Audi models, Al Nabooda Automobiles also offers an array of services, including comprehensive after-sales support such as maintenance, repairs, and genuine Audi parts. Operating across multiple cities in the United Arab Emirates, including Dubai, Sharjah and Fujairah, our dealership network covers the UAE, ensuring that the Audi experience is easily accessible to our valued customers. For more information about our range of vehicles and current offers, please visit

Audi, Al Nabooda Automobiles celebrates the launch of the all-new 2025 Audi A5 and S5
Audi, Al Nabooda Automobiles celebrates the launch of the all-new 2025 Audi A5 and S5

Zawya

time19-02-2025

  • Automotive
  • Zawya

Audi, Al Nabooda Automobiles celebrates the launch of the all-new 2025 Audi A5 and S5

Dubai – In a spectacular evening that marked a new era of sportiness and luxury, Audi, Al Nabooda Automobiles unveiled the all-new 2025 Audi A5 & S5 at the Audi Dubai Showroom. This exclusive event showcased the bold evolution of the Audi A4, first launched 30 years ago, now reimagined as the latest generation Audi A5, redefining modern sportiness and setting new standards in premium progress. The evening unfolded with inspiring speeches and a grand reveal by Senior Executives at Audi, Al Nabooda Automobiles, setting the stage for an unforgettable experience. Guests immersed themselves in the world of Audi, getting up close with the newly unveiled models, uncovering the rich legacy of Al Nabooda Automobiles in Dubai and Northern Emirates, and exploring iconic heritage pieces that told a story of innovation and excellence. The all-new Audi A5 and S5 models took center stage, redefining the driving experience with a perfect fusion of power and efficiency. Equipped with advanced drive technologies, including Audi Drive Select and MHEV Plus (subject to market availability), these models deliver enhanced performance that is both exhilarating and seamless. With robust TFSI engines, the A5 models, including the 205 bhp A5 40 TFSI, and the S5 featuring a potent 3.0L engine with 368 bhp, continued to captivate guests, embodying Audi's commitment to automotive excellence. The Audi A5 and S5 excel not only in performance but also in design, where the bold Singleframe grille and sculpted flared wheel arches enhance the models' sleek silhouettes. The interiors are crafted for comfort and luxury, featuring panoramic glass roofs with switchable transparency and customizable ambient lighting packages that create a refined driving atmosphere. Reflecting on the successful launch, K. Rajaram, CEO of Al Nabooda Automobiles said, "Tonight is a celebration of the new Audi A5 & S5 and a glimpse into the future of Audi, Al Nabooda Automobiles. As we continue to introduce groundbreaking models and innovative technologies, our vision for a new generation of premium mobility takes shape. We are setting new benchmarks in the industry, demonstrating our commitment to excellence and our passion for progress." In 2025, Audi has continued to push the boundaries of automotive innovation, marking the beginning of a new generation of Audi with the introduction of models such as the Audi RS 3 Sedan, RS Q8 Performance, and RS e-tron GT Performance launched In Dubai in January. These vehicles showcase Audi's dedication to cutting-edge technology and dynamic performance, reinforcing its commitment to a new generation of premium mobility. The all-new 2025 Audi A5 and S5 are now available across all Audi, Al Nabooda Automobiles showrooms, with the A5 starting at AED 249,900 and the S5 at AED 359,900. Terms and conditions apply. For more information, visit Audi, Al Nabooda Automobiles Rana Eyamie Marketing Manager E-mail: Havas Red Faisal Barghouthi Communications Manager E-mail: About: The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. In 2022, the Audi Group delivered 1.61 million Audi vehicles, 15,174 Bentley vehicles, 9,233 Lamborghini vehicles, and 61,562 Ducati motorcycles to customers. In the 2022 fiscal year, AUDI Group achieved a total revenue of €61.8 billion and an operating profit of €7.6 billion. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility. AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005, Audi Middle East, which covers Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and the UAE. Find out more at About Al Nabooda Automobiles: Al Nabooda Automobiles is the official Audi importer in Dubai and the Northern Emirates. With its strong reputation, Al Nabooda Automobiles has become a trusted distributor for Audi, Porsche and Volkswagen vehicles in Dubai and the Northern Emirates. Offering the best-in-class customer service and a wide range of Audi models, Al Nabooda Automobiles also offers an array of services, including comprehensive after-sales support such as maintenance, repairs, and genuine Audi parts. Operating across multiple cities in the United Arab Emirates, including Dubai, Sharjah and Fujairah, our dealership network covers the UAE, ensuring that the Audi experience is easily accessible to our valued customers. For more information about our range of vehicles and current offers, please visit

Audi, Al Nabooda Automobiles celebrates a successful collaboration with Dubai Opera for Sweeney Todd
Audi, Al Nabooda Automobiles celebrates a successful collaboration with Dubai Opera for Sweeney Todd

Zawya

time11-02-2025

  • Automotive
  • Zawya

Audi, Al Nabooda Automobiles celebrates a successful collaboration with Dubai Opera for Sweeney Todd

Dubai – Audi, Al Nabooda Automobiles, proudly reflects on a successful collaboration with Dubai Opera for the staging of the globally acclaimed musical Sweeney Todd: The Demon Barber of Fleet Street. This Tony Award-winning production which concluded its run on February 8, drew theatre enthusiasts across the region, delivering an unforgettable journey through a tale of love, vengeance, and redemption. This production, brought to life by an exceptional cast, immersed audiences in the chilling and suspenseful world of Sweeney Todd. Featuring Stephen Sondheim's iconic score, the musical delivered unforgettable performances of timeless classics like 'Pretty Women,' 'Johanna,' and 'The Ballad of Sweeney Todd,' ensuring a captivating theatrical experience. The musical's run at the Dubai Opera not only provided a captivating theatrical experience but also a showcase for the fully electric Audi SQ6 e-tron. This high-performance model, known for its dynamic design and advanced engineering, was displayed at the venue, aligning seamlessly with the artistry and theme of Sweeney Todd and enhancing the overall visitor experience. For those who missed this extraordinary celebration of culture, performance, and innovation, stay tuned for more unforgettable moments by following @audialnabooda on more information, visit Audi, Al Nabooda Automobiles Rana Eyamie Marketing Manager E-mail: HAVAS Red Faisal Barghouthi Communications Manager E-mail: audi@ About Audi Group The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. In 2022, the Audi Group delivered 1.61 million Audi vehicles, 15,174 Bentley vehicles, 9,233 Lamborghini vehicles, and 61,562 Ducati motorcycles to customers. In the 2022 fiscal year, AUDI Group achieved a total revenue of €61.8 billion and an operating profit of €7.6 billion. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility. AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005, Audi Middle East, which covers Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and the UAE. Find out more at About Al Nabooda Automobiles: Al Nabooda Automobiles is the official Audi importer in Dubai and the Northern Emirates. With its strong reputation, Al Nabooda Automobiles has become a trusted distributor for Audi, Porsche and Volkswagen vehicles in Dubai and the Northern Emirates. Offering the best-in-class customer service and a wide range of Audi models, Al Nabooda Automobiles also offers an array of services, including comprehensive after-sales support such as maintenance, repairs, and genuine Audi parts. Operating across multiple cities in the United Arab Emirates, including Dubai, Sharjah and Fujairah, our dealership network covers the UAE, ensuring that the Audi experience is easily accessible to our valued customers. For more information about our range of vehicles and current offers, please visit

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