14-04-2025
UAE tourism sector eyes more growth as experts target untapped potential
The UAE recorded strong growth and significant achievements in tourism in 2024, with hotel occupancy rising to 78 per cent – one of the highest rates both regionally and globally.
The high occupancy levels pushed hotel revenues to reach nearly AED45 billion last year, posting a three per cent increase compared to 2023.
Industry officials and tourism experts, however, affirmed that the sector still holds vast untapped potential.
They emphasise that major projects — within tourism and across other sectors — are set to further stimulate tourism growth and boost the attractiveness of investment in the field.
Mohamed Al Rais, Honorary Chairman of Dubai Travel and Tour Agents Group (DTTAG), and Executive Director of Al Rais Travel and Shipping Agencies (Al Rais Group), said the UAE has witnessed numerous pioneering and exceptional projects in the tourism sector in recent years.
These developments, he said, have elevated the sector to a leading position in the region in terms of tourism experiences, and established the UAE as a global leader in various tourism-related fields.
Hosni Abdelhadi, CEO of Carlton Hotel and Suites UAE, said the strong momentum in the country's tourism sector reflects a clear leadership vision aimed at solidifying the UAE's position as a fully integrated global tourism and investment destination.
He also noted that the ongoing expansion of tourism and hospitality infrastructure projects is boosting investor confidence and opening new avenues for growth.
Sector experts said the UAE's tourism sector is witnessing a surge in investment opportunities across all areas – from infrastructure development to hotels, resorts, entertainment projects, and sustainable tourism initiatives aligned with the country's green economy goals.
The country ranked first in the Middle East and North Africa and 18 th globally in the Travel & Tourism Development Index (TTDI) 2024 issued by the World Economic Forum.
According to global consultancy Arthur D. Little, the UAE has gone beyond building luxury hotels, successfully integrating hospitality with rich cultural and entertainment experiences.
