22-05-2025
- Business
- The Market Online
Enthusiast Gaming partners with Mediacube to expand monetization and ad reach
Enthusiast Gaming (TSX:EGLX) announced a partnership with Mediacube, one of the world's top creator platforms and a global leader in content monetization
Under the terms of the agreement, the gaming and media company will act as a dedicated sales arm for Mediacube, gaining direct access to run video advertisements and branded content integrations across Mediacube's extensive network of YouTube creators
The rollout of Mediacube's inventory into Enthusiast Gaming's direct sales portfolio is already underway, with new advertising campaigns slated to launch in the coming weeks
Enthusiast Gaming Holdings stock (TSX:EGLX) last traded at $0.07
Enthusiast Gaming (TSX:EGLX) announced a new partnership with Mediacube, one of the world's top creator platforms and a global leader in content monetization. This collaboration marks a significant expansion of Enthusiast Gaming's media capabilities and its access to Gen Z and Millennial audiences.
Under the terms of the agreement, the gaming and media company will act as a dedicated sales arm for Mediacube, gaining direct access to run video advertisements and branded content integrations across Mediacube's extensive network of YouTube creators. This move significantly increases Enthusiast's saleable media inventory, enabling the company to offer premium, brand-safe advertising opportunities at scale.
The partnership is reciprocal in nature. Enthusiast Gaming's creator network will gain access to Mediacube's proprietary platform, which includes advanced monetization tools, real-time analytics, and content optimization features. This integration is expected to enhance creator earnings and performance across both networks.
'This partnership immediately represents the largest expansion of our network reach to date,' Alex Gonzalez, chief marketing officer at Enthusiast Gaming said in a news release. 'It amplifies our current footprint, providing more opportunities for our creators and more scale for our brand partners.'
The rollout of Mediacube's inventory into Enthusiast Gaming's direct sales portfolio is already underway, with new advertising campaigns slated to launch in the coming weeks.
With this partnership, Enthusiast Gaming continues to solidify its position as a dominant force in the gaming and digital media landscape, offering advertisers unparalleled access to the next generation of consumers through high-impact video content.
Enthusiast Gaming Holdings' principal business activities are composed of media and content, entertainment and esports. The company's digital media platform includes video gaming related websites, YouTube channels and a library of casual games. The esports division, Luminosity Gaming Inc., is a global esports franchise that is home to professional esports teams.
Enthusiast Gaming Holdings stock (TSX:EGLX) last traded at $0.07 and though it has risen 18.18 per cent over the past month it has fallen 51.85 per cent since this time last year.
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