Latest news with #Alienware18Area-51
India Today
04-08-2025
- Business
- India Today
AI PC is the future and tech-savvy India is more than just strategic, says Dell
Dell Technologies is betting big on the 'AI PC,' a new generation of devices designed to fundamentally change how users interact with their computers. This transformation, according to Dell Vice President for Consumer PCs & OS Products Jason Durst, marks 'a leap forward' in terms of performance, battery life, and overall user company recently launched a new lineup of PCs – Dell 14 Plus, Dell 14 2-in-1 Plus, and Dell 16 Plus, along with the Alienware 16 Area-51, Alienware 18 Area-51, and Alienware 16X Aurora – under a simplified branding structure, all built around a core piece of technology: the Neural Processing Unit (NPU). This specialised processor, working alongside the traditional CPU and GPU, is at the heart of the new AI-driven computing experience.'The AI PC is the centre-stone of how you have a really high-speed engaging, responsive, interactive device," Durst said in an interview with India Today Tech. He added that the NPU is a 'breakthrough' piece of technology that handles complex AI tasks with incredible energy efficiency, unlocking a new level of new era of performance and efficiency?The new AI PCs, according to Durst, are a culmination of a massive effort to balance power and efficiency. He highlighted the remarkable battery life, claiming that Dell's labs have tested the devices to achieve 'over 12 plus hours on a standardised use case of everyday usage.'Beyond the impressive endurance, Durst emphasised the raw power of the new chips. 'The multi-threaded, single-threaded capability of these chips is another leap ahead of where they used to be,' he explained. The integrated graphics engines, he noted, are also a major step forward, enabling users to tackle 'creator-class workloads as well as gaming workloads all inside of a single CPU.' This means a thin and light laptop is now theoretically capable of running popular games, a feat previously reserved for more powerful, dedicated gaming rigs. The AI PC, Durst explained, is not just about faster performance; it's about a new way of engaging with the operating system. He pointed to new features in Windows 11, which allow users to 'ask your PC to find information that you were looking at in the past and it finds it. That's way past the level of [historical] search.'This, he said, is just the beginning. The NPU will also enable a range of software enhancements, from automatically enhancing photos to a future where the PC acts as a personal 'agent,' learning from and interacting with the user in a seamless manner. 'I am incredibly excited about the pieces I can see coming up in the next year,' Durst said, adding that an AI PC is essential to unlock these new asked if this represents the second-biggest shift for the PC, Durst was cautious but optimistic. 'That's a really high bar because I think the PC has dramatically changed work for every single one of us,' he said. 'The way you're going to use the PC is clearly changing already, and I don't see that slowing down.'Simplifying the buying experienceAlongside the technological innovations, Dell is also making a significant change to its branding to address a key consumer pain point: confusion during the purchasing process. According to Dell's Senior Vice President for Global Consumer Retail & Outlet Business Rosandra Silveira, a Deloitte study found that around 74 percent of buyers get frustrated when trying to figure out which PC to combat this, Dell is simplifying its consumer lineup into a new, tiered naming convention. The new names are designed to be 'an easy way of getting to the right technology for you,' Durst explained. The new structure will feature a core 'Dell' lineup for home, work, and play, with premium and performance-focused tiers.'The rebranding that you're seeing going forth was done through a multiyear engagement. A lot of studies behind it, working directly with customers,' Durst said. He noted that beloved brands like XPS and Inspiron will continue to exist under the new names, with XPS products becoming the 'Dell Premium' line and Inspiron products aligning with the new 'Dell Plus' and 'Dell' tiers. This change is all about making the purchasing journey more customer-centric and less A strategic and growing marketDell's commitment to innovation and customer experience is particularly evident in India, which Dell sees as a strategic and growing market. Silveira highlighted the country's rapid adoption of technology and its role as a leader in digital transactions. She pointed out that with 1.5 billion PCs in use globally, and 30 percent of them being three or more years old, a significant refresh cycle is imminent, and many of those older PCs are in end of life for Windows 10 is a major driver of this refresh, as many of those older machines are not eligible to run Windows 11. 'When you combine all this with how this market is quickly adopting AI innovation,' Silveira said, 'India is not just a strategic market, but it is more than that.'Dell's extensive presence in India, with over 6,000 stores across 400 cities, is a testament to its commitment. The company has been manufacturing locally for 18 years and has the largest Dell workforce outside the US, a workforce that supports both local and global activities.'We have a very resilient and diverse supply chain network, and we are continuously assessing opportunities to expand where it would make sense,' she said about global trade uncertainty tied to US also spoke about the unique nature of the Indian consumer, who she described as 'tech-savvy' and seeing technology as a major investment. She noted that Indian consumers are very conscious about their purchases, often researching for about 60 days and going between online and offline channels up to seven times before making a decision. Dell's portfolio, she said, is designed to be 'future-proof,' offering solutions for today's needs and the AI workloads that will become essential in the coming future of the PC, Durst and Silveira agreed, is bright. 'The level and need and value of this technology is only increasing,' Durst said. 'This is one of the most productive tools ever invented by humankind, and it continues to expand in use and capability and the people that need it.'- Ends
Tom's Guide
23-07-2025
- Tom's Guide
I just tried Alienware's new 18-inch RTX 5090 gaming laptop — and it's ridiculous in the best way possible
I've covered news about 18-inch gaming laptops over the years, but I've never actually tested one for review. That ends now, as the gargantuan Alienware 18 Area-51 Gaming Laptop has just landed on my desk. I briefly got to see this beast at a pre-CES event last year, but having it in my office lets me truly appreciate this laptop's enormity. It really is stunning (and intimidating) up close. I'll have a full written review for you soon, but right now, I wanted to share my first impressions of the Alienware 18 Area-51 Gaming Laptop. This includes not just my initial thoughts on its size, but its gaming performance. The Alienware 18 Area-51 Gaming Laptop is a legitimate desktop replacement. The entry-level configuration of this hulking machine features an 18-inch 4K display, an Nvidia RTX 5070 Ti GPU, an Intel Core Ultra 9 CPU, 32GB of RAM and 1TB of SSD storage. The Alienware 18 Area-51 is basically a larger version of the Alienware 16 Area-51 I reviewed. Like that laptop, this 18-inch model features a Liquid Teal finish on its anodized aluminum chassis that gives it a dark iridescent sheen that shifts colors when viewed under different lighting conditions. There's also RGB lighting on the back that mimics the motions of the aurora borealis and a clear glass window on the bottom that lets you see inside. At 16.1 x 12.5 x 0.9 and 9.5 pounds, this Alienware laptop is an absolute monster. It makes its 16-inch counterpart seem tiny and lighter in comparison. Due to its size and weight, this machine is effectively a desktop. That might not be ideal if you want to travel with the Alienware 18, but its large size is also beneficial. For instance, that huge 18-inch display, with its 2,560 x 1,600 resolution and 300Hz refresh rate, lets you see every minute detail in the games you're playing. Websites and videos also look quite good, even if the panel isn't an OLED. With such a spacious display, it's easy to keep multiple tabs open on the screen, which definitely serves to make this hulking thing a true desktop replacement. Speaking of big, I'm already in love with the roomy keyboard. Not only do my large hands have plenty of room to move, but the keys have Cherry MX mechanical switches, which make them a dream to type on. Like the Alienware 16 Area-51, the keys are clicky without being annoyingly loud, and the huge touchpad is smooth and responsive. Though I just received the Alienware 18 Area-51, our lab testers have already run the laptop through our slew of performance benchmarks. Given its Intel Core Ultra 9 275HX CPU, Nvidia GeForce RTX 5090 GPU, 64GB of RAM and 2TB SSD, I'm not surprised that this laptop delivers outstanding performance. Alienware 18 Area-51 Cyberpunk 2077 45 Doom: The Dark Ages 81 Red Dead Redemption 2 53 In our lab tests, we run several titles through their respective built-in benchmark tool with games set to maximum graphical settings and 4K resolution. As you can see, the Alienware 18 Area-51 can run games like Doom: The Dark Ages, Cyberpunk 2077, and Red Dead Redemption 2 at well above 60 frames per second. I ran a quick test on Cyberpunk 2077, which is one of the most graphically demanding games out there, and the Alienware 18 Area-51 had no trouble running the game at around 65 frames per second on the ray tracing overdrive graphical setting. I'll do more thorough testing, but so far, these results are promising. Naturally, you can get better performance results at lower graphical settings and resolution, not to mention enabling DLSS, which is Nvidia's frame-boosting technology. Regardless, this laptop won't disappoint when it comes to performance. I'll need more hands-on time with the Alienware 18 Area-51 before delivering my final thoughts, but right now, it's one of the most impressive gaming laptops I've tested. Like I said, it's basically a suped-up version of the Alienware 16 Area-51, both in terms of size and specs. Given how much I like that 16-inch laptop, I expect I'll dig its larger cousin just as much... if not more. My Alienware 18 Area-51 review will be in soon, so stay tuned for that in the coming days! Follow Tom's Guide on Google News to get our up-to-date news, how-tos, and reviews in your feeds. Make sure to click the Follow button.
