AI PC is the future and tech-savvy India is more than just strategic, says Dell
The AI PC, Durst explained, is not just about faster performance; it's about a new way of engaging with the operating system. He pointed to new features in Windows 11, which allow users to 'ask your PC to find information that you were looking at in the past and it finds it. That's way past the level of [historical] search.'This, he said, is just the beginning. The NPU will also enable a range of software enhancements, from automatically enhancing photos to a future where the PC acts as a personal 'agent,' learning from and interacting with the user in a seamless manner. 'I am incredibly excited about the pieces I can see coming up in the next year,' Durst said, adding that an AI PC is essential to unlock these new features.When asked if this represents the second-biggest shift for the PC, Durst was cautious but optimistic. 'That's a really high bar because I think the PC has dramatically changed work for every single one of us,' he said. 'The way you're going to use the PC is clearly changing already, and I don't see that slowing down.'Simplifying the buying experienceAlongside the technological innovations, Dell is also making a significant change to its branding to address a key consumer pain point: confusion during the purchasing process. According to Dell's Senior Vice President for Global Consumer Retail & Outlet Business Rosandra Silveira, a Deloitte study found that around 74 percent of buyers get frustrated when trying to figure out which PC to buy.To combat this, Dell is simplifying its consumer lineup into a new, tiered naming convention. The new names are designed to be 'an easy way of getting to the right technology for you,' Durst explained. The new structure will feature a core 'Dell' lineup for home, work, and play, with premium and performance-focused tiers.'The rebranding that you're seeing going forth was done through a multiyear engagement. A lot of studies behind it, working directly with customers,' Durst said. He noted that beloved brands like XPS and Inspiron will continue to exist under the new names, with XPS products becoming the 'Dell Premium' line and Inspiron products aligning with the new 'Dell Plus' and 'Dell' tiers. This change is all about making the purchasing journey more customer-centric and less confusing.India: A strategic and growing marketDell's commitment to innovation and customer experience is particularly evident in India, which Dell sees as a strategic and growing market. Silveira highlighted the country's rapid adoption of technology and its role as a leader in digital transactions. She pointed out that with 1.5 billion PCs in use globally, and 30 percent of them being three or more years old, a significant refresh cycle is imminent, and many of those older PCs are in India.The end of life for Windows 10 is a major driver of this refresh, as many of those older machines are not eligible to run Windows 11. 'When you combine all this with how this market is quickly adopting AI innovation,' Silveira said, 'India is not just a strategic market, but it is more than that.'Dell's extensive presence in India, with over 6,000 stores across 400 cities, is a testament to its commitment. The company has been manufacturing locally for 18 years and has the largest Dell workforce outside the US, a workforce that supports both local and global activities.'We have a very resilient and diverse supply chain network, and we are continuously assessing opportunities to expand where it would make sense,' she said about global trade uncertainty tied to US tariffs.Silveira also spoke about the unique nature of the Indian consumer, who she described as 'tech-savvy' and seeing technology as a major investment. She noted that Indian consumers are very conscious about their purchases, often researching for about 60 days and going between online and offline channels up to seven times before making a decision. Dell's portfolio, she said, is designed to be 'future-proof,' offering solutions for today's needs and the AI workloads that will become essential in the coming years.The future of the PC, Durst and Silveira agreed, is bright. 'The level and need and value of this technology is only increasing,' Durst said. 'This is one of the most productive tools ever invented by humankind, and it continues to expand in use and capability and the people that need it.'- Ends
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