Latest news with #AllForMimi
News.com.au
01-08-2025
- Entertainment
- News.com.au
Aussie influencer Sopha Dopha reveals wild DM from Snoop Dogg
The Aussie social media star reveals the surprising DM she received from a world famous rapper. These products are hand-picked by our team to help make shopping easier. We may receive payments from third parties for sharing this content and when you purchase through links in this article. Product prices and offer details are not assured, and should be confirmed independently with the retailer. Learn more Sophia Begg – better known as Sopha Dopha to her 2.2 million devoted social media followers – has somehow managed to launch her own fashion label (All For Mimi), hang out with Selena Gomez and had an A-list rapper slide into her DMs … all by the age of 21. Here, the Aussie entrepreneur and social media star shares her go-to beauty essentials, explains her bizarre (yet brilliant) beauty hack, and spills the unexpected question rap icon Snoop Dogg once asked her. WHAT'S IN YOUR MAKEUP BAG? 'Weleda Skin Food, it's the best primer.' Weleda Skin Food, $17.95 at Adore Beauty 'Charlotte Tilbury Flawless Filter for everyday wear – the best.' 'But if I'm going boujee, then Haus Labs. Gaga ATE with this!' 'I love the MAC Strobe blush, it's insane.' 'Then we have the Glow-La-la Benefit Highlighter. So good.' 'I'll also put on some Huda beauty lip stain.' 'And then the Charlotte Tilbury setting spray.' WHAT'S YOUR BEST BEAUTY HACK? 'Cream contour for everything. Contour the nose, eyes, the face. Contour the chin to make your bottom lip look plumper …' Fenty Beauty Match Stix Matte Contour Skinstick, $49 at Sephora WHAT'S IN YOUR SKINCARE ROUTINE? 'Esmi Cleanser is my ride or die, it's so good. My best friend Karla put me onto it.' 'I'm quite basic with my skincare, I don't have a 20-step routine, I just wash my makeup off with the cleanser, add serum and moisturiser. Right now I'm using the Esmi Hyaluronic Serum.' 'I love the NIVEA moisturiser. It's simple and I've used it for 10 years.' 'Rare Beauty does a good under eye patch. Makes me feel like a main character, like a Pinterest baddie.' WHAT'S YOUR EVERYDAY UNIFORM? 'The All For Mimi flared jeans and our brown cardigan, it's such a good winter fit with a trench coat and thongs. I'm such a thong girl, even in winter.' Flare Jean, $109 at All For Mimi Aere Organic Cotton Belted Trench Coat, $200 (down from $250) at THE ICONIC 'I'm also such a homebody so I love the track range. I wear it at home, to the airport, to the office, everywhere.' WHAT ARE YOUR GO-TO HAIR PRODUCTS? 'For shampoo and conditioner, I'm a TRESemmé girly. It just makes my hair so soft.' 'I try to only wash my hair once a week. So I'll do a mask then slick back the baby hairs with a slick stick and tie it up with a slip scrunchie.' All kinds Get Slick Flyaways Wand, $14.99 at Adore Beauty 'A silk pillow is also a non-negotiable.' 'GHD Wave curler – gorgeous.' WHO'S THE MOST RANDOM CELEBRITY IN YOUR DMS? 'Snoop Dogg. He said something along the lines of 'I'm in London, what's doing?' and I was like, 'Hey Snoopy, love you lots' and he replied, 'what are you doing?'.' WHAT'S BEEN YOUR WEIRDEST FAN ENCOUNTER? 'This is actually crazy – I was on the freeway once and this person was tailgating me so bad. They come up next to me, leaning out the car, filming me, taking photos. I'm like, 'this is so dangerous'. I've also had someone kiss me all over my face at a festival. I didn't know it was coming. I was just standing there, so shocked.' Sign up to the so you never miss another shopping tip, trend or sale.
Perth Now
18-07-2025
- Entertainment
- Perth Now
‘Giving racism': Internet unleashes on Aussie's Japan post
An Australian influencer and business owner has been grilled amid claims of cultural appropriation during her holiday to Japan. The internet unleashed at All For Mimi founder Sophia Begg, known online as Sopha Dopha, after she posted a series of photos capturing her first day in Tokyo to her Instagram. Begg can be seen posing against a vending machine sporting a polka dot bandana, bright pink shorts and a baggy white t-shirt branded with Japanese characters 'Suki' which translates to 'like' or 'love.' Subsequent photos show Begg and her two friends, including employee Bailey, indulging in matcha and ramen while exploring the city. The 21-year old's post also featured Chinese rapper SKAI ISYOURGOD's song Blueprint Supreme playing over the top. With a following of more than 660,000 on the platform, critics were quick to unload on the TikTok star. Sophia Begg in Tokyo, Japan. Credit: Instagram @sophadophaa_ 'This honestly reflects white privilege on another level… being able to pick and choose parts of someone else's culture for aesthetic without needing to understand or respect it. Meanwhile, we as Asians grow up being shamed or mocked for these same things. It's not just a song or a vibe, it's a lived culture, and treating it like a trend is harmful,' one person wrote. 'Look good but it's giving racism,' said another. A third added: 'The casual racism is sending me LMAO.' Many of the people unhappy with Begg's upload took issue with the song choice given it is in Mandarin and is not by a Japanese musician. 'Girl I love you but please the song isn't even in Japanese,' 'You should change the song or remove it. its not even Japanese,' Despite calls for the influencer to remove the audio from the post, Begg has not taken it down or responded to the negative comments.
Daily Mail
19-06-2025
- Entertainment
- Daily Mail
Travellers go wild over a must-have item - and it's selling out fast: 'Best airport essential to exist'
A simple yet chic tracksuit set has become a must-have for travellers - and it's so popular that one of the colours sold out in just five minutes. Australian fashion-forward brand All For Mimi has been struggling to keep up with demand since releasing its viral hoodies and track pants in early May. The set features buttery-soft fabric, perfect for anyone looking to elevate their airport loungewear while travelling in comfort - or avoid the stress of choosing an outfit for an early morning flight. All For Mimi founder Sophia Begg designed the track sets herself, with the range offering three 'dreamy' colours: Midnight, Chill and Scarlett. On the night of the launch on May 2, Midnight proved to be a fan favourite colour, selling out in just minutes. 'It's such a crazy feeling,' Sophia told FEMAIL. 'Working so hard on a product and seeing the customers and community love it and feel confident in our pieces is an unexplainable feeling.' The track set, featuring a zip jacket ($109), hoodie ($99) and track pants ($89), has been a huge hit among shoppers, with many calling it 'the best airport fit to exist'. 'Obsessed is an understatement,' one said. 'Total vibes, love it,' another shared. The 21-year-old, who hails from NSW, is a full time content creator with more than two million followers across her social media platforms. She was inspired to create her clothing brand All For Mimi, as a sweet nod to her great-great-grandmother Mimi, who was a fashion designer herself. 'I was not fortunate enough to meet her, but with every story, I grew more and more connected to her,' Sophia said. 'Her love for glamorous fashion, coupled with her refusing to accept the status quo, has stayed with me as I've grown into the woman I am with a desire to follow in her footsteps. I wanted to dedicate my brand to Mimi in her honour, and I hope to carry on her legacy in my work.' The fashion entrepreneur put blood, sweet and tears into designing her own range of clothes - a lengthy process that took over three years before she finally launched the business in October 2023. 'All For Mimi is known for its quality pieces and inclusivity in the size range and styles to cater for every body,' she said. 'We put every bit of love and care into designing our pieces and do not sell something unless it is of the highest quality and comfort. 'We have received so many shipments that have been messed up during production and had to forfeit stock because we refuse to sell anything that we don't 100 per cent stand by and love. 'We are so proud of every piece we sell.' The brand's sell-out piece is the 'life changing' tank top, which has been flying off the shelves since its launch. 'Our viral tank is obviously iconic and probably my most worn AFM piece,' she said. 'It's the top we cannot keep in stock - it goes absolutely wild. It's the softest material ever, yet is so flattering, and gives an instant boob lift.' Fans of the top has been raving about it, with one saying: 'Every big busted girls dream tank.. I'm a 12F I brought black and white, both sizes S and M and when I tell you they literally are life changing I mean it, snatched tick... girls supported tick. 'This fabric is unmatched so buttery and soft I can't wait to buy more - definitely will be getting smalls for other colours in future for a more snatched look.' Another fan favourite piece is the Harper jacket. 'Our jacket in red sold out within one minute and we've restocked twice. We still have people asking to this day, a year later, if we'll bring it back in stock,' Sophia said. But if Sophia had to choose just one piece from her collection, the business owner said the pyjamas are her all-time favourite. 'They're the comfiest PJs I've ever worn and I live in them,' she said. All For Mimi has been growing rapidly, amassing nearly 200,000 loyal fans across its social media platforms. 'We're constantly designing new collections and pieces which is so fun,' Sophia said. 'We are rapidly growing our team which is super exciting and we are actually moving out of our first ever office, which is bittersweet.'
News.com.au
19-05-2025
- Entertainment
- News.com.au
How Internet Sensation Sophadopha Built Her Fashion Empire
For 21-year-old Sophia Begg, starting a fashion business at just 19 years old with her mother was definitely not always the plan. 'In school, I wanted to be a doctor and my mum was a lawyer before this, so we went into it with absolutely no e-commerce or supply chain experience,' she tells checkout. It was October 2020, when her life changed overnight. The then-16-year-old posted her first-ever TikTok and would go on to become one of Australia's top content creators. At the time of writing, Sophia, more commonly known as her social media handle Sophadopha, has a combined following of over two million followers on Instagram and TikTok. With a few years of popularity under her belt, the Aussie star certainly knows what it takes to go viral online and used this to her advantage when launching her own brand, All For Mimi and their new cult 'boob job' tank top that Aussies are obsessed with. 'CREATE PIECES WOMEN COULD FEEL BEAUTIFUL AND CONFIDENT IN' With her mother, Suzy Cotter, as a co-founder, All For Mimi officially launched in November 2023. While starting a new business is always risky, it's a passion project for the mother-daughter duo. They began work around 12 months before even receiving their first sample. From there, it took another year to get the product right and launch the brand onto the market. The name is an ode to Sophia's great-great-grandmother, who had her own bridal couture and lingerie boutique during the 1920s and is a source of inspiration to her family. 'Her love for glamorous fashion, coupled with her refusing to accept the status quo, has stayed with me as I've grown into the woman I am with a desire to follow in her footsteps,' writes Sophia on the brand's website. 'I wanted to dedicate my brand to Mimi in her honour, and I hope to carry on her legacy in my work.' This legacy is evident in the brand's products. 'Both my mum and I wanted to create pieces women could feel beautiful and confident in,' says Sophia. With this in mind, the brand has a large size range from XXS to XXXXL, something the co-founders are very proud of. 'Lots of small businesses and even larger ones don't offer this,' Sophia says. This proved true at Australian Fashion Week. Only 1.1 per cent of looks presented by designers were plus-size (AU 18+), 8.7 per cent were mid-size (AU 10-16), and 90.2 per cent were straight-size (AU 4-8), according to Vogue Australia. And according to research from body-positive fashion app Mys Tyler, the average Australian woman wears a size 14-16. They also report that 52 per cent of Australian women wear size 16 and above and over 36 per cent are considered plus-size, wearing a size 18 and above. For All For Mimi, a small and fairly new brand, to actually cater to these sizes is truly an incredible feat. 'BOOB JOB' TANK TOP Despite being less than two years old, the brand has already had multiple sellout buys. 'In our first year, it was definitely our Harper jacket and our oversized tees, but since launching our tank tops a few months ago, they have gone crazy,' Sophia says. The $59 tank top may seem like your average singlet but Aussies have gone mad for it and its 'boosting' effects. TikToker @jacquiealexander_, who regularly posts about having a smaller chest, is obsessed with the tank and joked about it giving her a boob job. 'I'm actually dead. I don't know what Miss Sophadopha has put in this thing but guys, I have boobs,' she said. Sophia says the virality was not something they expected but something they are 'so excited' about. 'They are currently sold out and restocking very soon. The pre-order for them went ballistic,' she says. At its peak, two units were sold every minute and over 3000 customers are on the waitlist for the next drop. 'HAVING THAT AUDIENCE BUILT ALREADY DEFINITELY HELPS' The 21-year-old has worked with some of the world's biggest brands, including Dolce & Gabbana Beauty, YSL Beauty, Maybelline and Princess Polly. She says it is this exposure to top brands that has helped her know what works and what doesn't. 'My experience with being a creator has helped a lot more than I thought it would,' Sophia says. 'I know exactly what I like and don't like when it comes to clothes after wearing and trying on so many from other brands in the past few years.' Plus, while other small businesses struggle with exposure, thanks to Sophia's in-built fanbase and customers, this wasn't a problem for All For Mimi. 'Having that audience built already definitely helps with growing All for Mimi,' Sophia says. 'It influences the brand in so many ways, such as the pieces we create, the way we portray the brand on socials (especially TikTok), and just the overall messaging of the brand.' But as anyone knows, growing up in the public eye is never easy and Sophia credits her mum for all her success. 'I definitely couldn't do this job or journey without my mum, I owe everything to her,' she says. 'She is my absolute rock and any slight inconvenience you will see me running to her. 'I'm not going to lie, it has been very tough but I'm so glad we have each other to lean on.' And it's clear, this family bond has ensured that All For Mimi is going from strength to strength. 'When it first started, it was a mum and daughter brand, with just us two working on it,' Sophia says. 'My sister helped out by doing the website and emails and my brother-in-law, uncle, and boyfriend helped us in the warehouse at the start.' All For Mimi now has eight employees and Sophia says they are so beyond proud of every employee and what they've done for the business. When asked one tip that will stick with her, Sophia says, 'Every day you learn something new. It's all trial and error and we are all just figuring it out in real time, every day.' This mantra will no doubt keep Sophia and All For Mimi in good standing for years to come.
