28-04-2025
Brett Weitz Exits As Head Of Content, Talent & Brand Sales For X
EXCLUSIVE: Brett Weitz has departed X where he served as Global Head of Content, Talent and Brand Sales since September 2023.
The former General Manager Of TNT, TBS & truTV was a driving force behind X's Originals group. Amid ongoing turbulence and controversies surrounding the social media platform owned by Elon Musk, Weitz and his team developed and launched 15 original series, with a focus on sports and lifestyle. They include All In: Boston Celtics, which followed the Boston super squad through their championship journey, and The Off Season, a documentary-style series showcasing the off-season training of 11 NWSL players.
More from Deadline
Elon Musk Says His AI Firm Has Acquired X In All-Stock Deal Valuing Social Media Platform At $33 Billion
Elon Musk Says X Is Under "Massive" Cyberattack As Platform Suffers Multiple Outages
Stephen King Praises Maine Gov. Janet Mills For "Standing Up To The Bully" Trump Over Trans Rights
Weitz also led X into the video podcast space with Khloé Kardashian's Khloé in Wonderland and other projects in the pipeline. Additionally, he worked closely with major leagues, studios, and production companies on brand engagement with an emphasis on real-time, reactive partnerships.
It is unclear yet what Weitz will do next; he may stay in the area of connecting creators to consumers. As for his role at X, it likely won't be filled, with his responsibilities divided up, I hear.
Before joining X, Weitz, a respected veteran TV executive, spent 14 years at Turner, rising to General Manager Of TNT, TBS, & truTV.
Best of Deadline
Streamer Subscription Prices And Tiers – Everything To Know As Prices Increase And Ads Abound
2025 TV Series Renewals: Photo Gallery
2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More
