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In-N-Out CEO Lynsi Snyder responds to backlash over California comments, move to Tennessee. 'We never forget our roots'
In-N-Out CEO Lynsi Snyder responds to backlash over California comments, move to Tennessee. 'We never forget our roots'

Yahoo

time23-07-2025

  • Business
  • Yahoo

In-N-Out CEO Lynsi Snyder responds to backlash over California comments, move to Tennessee. 'We never forget our roots'

In-N-Out CEO Lynsi Snyder has addressed backlash online following her announcement to relocate her family to Tennessee amid the company's eastward expansion. In a video posted to Instagram July 21, the billionaire heiress explained the company headquarters is not moving but it is expanding with an office in Tennessee to "support growth." The $125 million corporate hub will be located in Franklin's Berry Hill neighborhood and is expected to open later this year. Snyder added that moving to the Volunteer State provides In-N-Out associates "wonderful opportunities" to buy a home, raise a family and be a part of the expansion in a different U.S. location. The update follows her appearance on conservative podcaster Allie Beth Stuckey's "Relatable," where she cited grievances with the Golden State's burdens on business and family life. "Where I raise my family has nothing to do with my love and appreciation for our customers in California," she continued. Here's what else to know. In-N-Out CEO Lynsi Snyder responds to news of Tennessee relocation: 'We never forget our roots' In a video featuring In-N-Out imagery over the years, Snyder expressed pride in the company's roots and said that 'moving to Tennessee is a very healthy plan for their growth,' citing numerous opportunities for In-N-Out employees in Tennessee and potentially in neighboring states. "It's tough here in California and this doesn't have to do with my love or loyalty to the state and our customers, but I love our associates and I would love to offer them this just like we've offered other states that provide different things to them," she said. "The dream of a home and a family is more feasible there for sure." She emphasized that the company's relationship with its customers is built on love, calling them the most important part of the business and a reason why In-N-Out remains deeply committed to customer service and quality. "Whether we are in California, Nevada, Arizona, Utah — go down the list, each one of those states has the same mission to serve our customers but we never forget where we came from," said Snyder. "We never forget our roots." What did In-N-Out CEO Lynsi Snyder say about company move to Tennessee? During her appearance on the 'Relatable' podcast, Snyder expressed frustrations with California and announced plans to relocate her family to Tennessee, where In-N-Out will open its second headquarters. 'There's a lot of great things about California,' Snyder said. 'But raising a family is not easy here. Doing business is not easy here.' She also criticized the state's handling of COVID-19 regulations, referencing the 2021 shutdown of two In-N-Out locations by health officials for failing to check customers' vaccine status, USA TODAY reported. "You've got to do this," Snyder said of the vaccine mandate for indoor dining. "You have to have this plastic thing between us and our customers. It was really terrible, you know? And I look back, I'm like, we should have pushed even harder on that stuff. We're not policing our customers." Snyder's announcement drew mixed reactions online, while some expressed empathy for her decision, others criticized her for speaking negatively about the franchise's home state. "Every In-n-Out I drive past has such a massive line that the staff has to go outside and take pre-orders. It's the flagship fast food restaurant of California," said one post on X. "She's lying." "'Not easy for In-N-Out to do business in California...' Said the person who became a billionaire doing business almost exclusively in California. So much so, it was a point of pride for the chain. Gotcha.'" read another. Is In-N-Out leaving California? No, Snyder said "the bulk" of In-N-Out stores will in remain California. By 2030, Snyder said the company will completely close its Irvine office, but the Baldwin Park headquarters will remain open, overseeing West Coast operations. In-N-Out currently operates more than 400 restaurants nationwide, with 300 located in California. The company has plans to open 35 locations in Tennessee. What In-N-Out locations are planned in Middle Tennessee? Several In-N-Out restaurants have been announced for Middle Tennessee, with many already under construction. They include locations in: Murfreesboro, Hendersonville, Lebanon, Madison, Antioch and Franklin. In-N-Out had previously considered a location in Mt. Juliet but officially withdrew plans, according to city officials. Contributing: Hadley Hitson, USA TODAY Diana Leyva covers trending news and service journalism for the Tennessean. Contact her at Dleyva@ or follow her on X at @_leyvadiana This article originally appeared on Nashville Tennessean: In-N-Out CEO addresses leaving California for Tennessee after backlash Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

In-N-Out heiress Lynsi Snyder defends decision to move family out of California amid expansion: ‘It's tough here'
In-N-Out heiress Lynsi Snyder defends decision to move family out of California amid expansion: ‘It's tough here'

New York Post

time23-07-2025

  • Business
  • New York Post

In-N-Out heiress Lynsi Snyder defends decision to move family out of California amid expansion: ‘It's tough here'

Billionaire In-N-Out Burger heiress Lynsi Snyder fired back at critics who called for a boycott of the popular fast-food joint after she revealed she was moving her family from California to Tennessee. 'Where I raise my family has nothing to do with my love and appreciation for our customers in California,' Snyder said on Instagram Monday. Snyder doubled down on her decision to move out of the Golden State, shut down an office in Irvine, Calif., and open a new 100,000-square-foot office building in Franklin, Tenn., just south of Nashville. 4 In-N-Out Burger heiress Lynsi Snyder revealed her family was moving out of California on Allie Beth Stuckey's 'Relatable' podcast. Allie Beth Stuckey / YouTube 'This is part of a healthy plan for our growth and also, you know, there's so many opportunities for people to own homes in Tennessee and even some of the surrounding states that we could possibly end up in,' Snyder said. 'It's tough here in California and this doesn't have to do with my love or loyalty to the state and our customers. But I love our associates and I would love to offer them this…. the dream of a family and a home is more feasible for them there.' Snyder insisted, 'We never forget our roots,' and reminded betrayed burger lovers that In-N-Out's corporate headquarters will still be based in California. 'We're not moving In-N-Out Burger's corporate headquarters,' Snyder added. 'In addition to our Baldwin Park office, we're expanding with an Eastern Territory office in Tennessee to support our growth.' Snyder, who has served as the company's president since 2010, sparked online backlash when she admitted that raising a family and 'doing business' wasn't 'easy' in California. 4 Snyder responded to backlash in an Instagram reel. @lynsi_snyder / Instagram 4 In-N-Out is opening a new office and several locations in Tennessee. MediaNews Group via Getty Images She discussed 'so many pressures and hoops' the company had to 'jump through,' including crime and previous coronavirus restrictions — while she expressed excitement about moving to Tennessee, which has no state income tax and affordable housing. 'It will be wonderful having an office out there, growing out there and being able to have the family and other people's families out there,' the married mother of four told Allie Beth Stuckey's 'Relatable' podcast on July 19. Some customers accused Snyder of turning her back on the state that built In-N-Out Burger, which was founded by Snyder's grandparents Harry and Esther Snyder in 1948. 'Time to boycott in n out,' a social media user wrote on X. 'This sounds so ridiculous and tone deaf,' another X user commented. 'The California economy helped her family become what it is.' Others sided with Snyder and embraced In-N-Out's expansion. 4 Snyder said it wasn't 'easy' raising a family or doing business in California. MediaNews Group via Getty Images 'I don't blame her. California is not business-friendly at all,' another person wrote. In-N-Out Burger locations are set to open in Tennessee by 2026. She's rejected invitations to open In-N-Out locations in Florida and in various states on the East Coast. 'I'm very proud of where In-N-Out started,' Snyder said. 'Anyone who knows me knows how often I talk about our beginnings and how our Customers here in California helped bring us to where we are today. We've been expanding into new states since 1992, and we've stayed consistent with our standards for growth. Opening an office far from our roots is something new and exciting. It brings incredible opportunities for the people we love and the Customers we serve.'

In-N-Out Burger CEO to join the list of high-profile business figures to leave California
In-N-Out Burger CEO to join the list of high-profile business figures to leave California

Associated Press

time22-07-2025

  • Business
  • Associated Press

In-N-Out Burger CEO to join the list of high-profile business figures to leave California

LOS ANGELES (AP) — As California's much-loved hamburger chain In-N-Out Burger expands across the country into Tennessee, billionaire owner and CEO Lynsi Snyder has announced she and her family are going with it and heading east, too. 'There are a lot of great things about California, but raising a family is not easy here,' Snyder announced last week on the 'Relatable' podcast, hosted by conservative commentator Allie Beth Stuckey. 'Doing business is not easy here.' Snyder said the corporate headquarters will remain in California. The company announced in 2023 that it planned to open a corporate office in Tennessee, along with restaurants in and around Nashville. With her move to Tennessee, Snyder becomes the latest high-profile business figure to decamp a state known for its sunshine but also heavy taxes and regulation, progressive politics and a punishing cost of living. Other departures have included Charles Schwab and Chevron, which cited regulatory issues, taxes and high operating costs, and Elon Musk announced last year he was moving the headquarters of SpaceX and social media company X to Texas. He said at the time that a California law barring school districts from requiring staff to notify parents of their child's gender identification change was the 'final straw.' Snyder is the granddaughter of the chain's founder, Harry Snyder, who opened his first drive-thru hamburger stand in Southern California in 1948. The California cachet has long been part of the brand's identity. According to its website, In-N-Out Burger has over 400 locations across eight states — California, Nevada, Arizona, Utah, Texas, Oregon, Colorado and Idaho. In a post on the social media platform X, Tennessee Gov. Bill Lee said, 'From the first time I met Lynsi and her team, we both knew (the chain) would thrive in the Volunteer State.'

Californians turn on In-N-Out's billionaire chief after she revealed plans to move company's HQ out of state
Californians turn on In-N-Out's billionaire chief after she revealed plans to move company's HQ out of state

Yahoo

time22-07-2025

  • Business
  • Yahoo

Californians turn on In-N-Out's billionaire chief after she revealed plans to move company's HQ out of state

Californians are not relishing In-N-Out owner Lynsi Snyder's decision to move the beloved burger chain's headquarters from California to Tennessee, with some even calling for a boycott in response. Snyder, 43, announced on the 'Relatable' podcast that In-N-Out's current headquarters in Irvine will close by 2030 as part of a long-term plan to consolidate operations in Baldwin Park, where the company began in 1948. A new co-headquarters in Franklin, Tennessee, is also set to open in 2026, where Snyder will be based. 'There's a lot of great things about California, but raising a family is not easy here. Doing business is not easy here,' Snyder told podcast host and conservative commentator Allie Beth Stuckey, adding that the company is looking to expand into the South. The Independent has contacted In-N-Out for comment. Customers in the Golden State are furious on social media. Many pointed out that Tennessee's lack of state income tax and lower minimum wage may be influencing In-N-Out's move. Privately owned by the Snyder family, the Christian-run company has faced past criticism for anti-LBGTQ and anti-vaccine views, though previous boycott efforts have had little financial impact. This time, one Reddit user said in a thread, 'Time to boycott. If you really hate business in California, then California hates doing business with you.' 'Uhhhh... 'hard to do business?'' someone else questioned Snyder's explanation. 'How is it that she's worth several BILLION dollars, most of which is from us??? 'This is an idiotic mindset,' a third person sounded off. ' In-N-Out provides great job opportunities for the people of California. If you did this to everyone, California would be even more in shambles than it already is. California is the problem, not In-N-Out.' Another added about the billionaire, 'California has treated their family and their business very, very well. This is simply ungrateful and shameful.' Others suggested it's time to focus on local California burger joints rather than a chain that serves 'literally the saltiest burgers I have ever had.' 'The burger is good, but not enough to put up with lining her pockets anymore,' one person agreed. Smash burgers are everywhere now, or I can make them at home. Expansion also puts into question their vow that they couldn't provide the same quality if they left the West Coast. Not worth it to go.' Solve the daily Crossword

In-N-Out billionaire Lynsi Snyder says her family will leave California along with the company's headquarters: 'Doing business is not easy here'
In-N-Out billionaire Lynsi Snyder says her family will leave California along with the company's headquarters: 'Doing business is not easy here'

Yahoo

time21-07-2025

  • Business
  • Yahoo

In-N-Out billionaire Lynsi Snyder says her family will leave California along with the company's headquarters: 'Doing business is not easy here'

In-N-Out's billionaire owner, Lynsi Snyder, told the "Relatable" podcast she's moving to Tennessee. She cited challenges running her business and raising her family in California. In-N-Out is consolidating its California offices and opening a new headquarters in Tennessee. In-N-Out's billionaire owner, Lynsi Snyder, is done with California. Speaking on the "Relatable" podcast released Friday, Snyder said she's moving to Tennessee as the cult burger chain plans its southeastern expansion and establishes a new headquarters in the suburbs outside Nashville. "There's a lot of great things about California, but raising a family is not easy here. Doing business is not easy here," Snyder said. During the conversation with host Allie Beth Stuckey, Snyder cited COVID-era business restrictions, such as mask mandates and vaccine requirements, as particular elements of California policy that made it difficult to operate in the state. In 2021, health officials temporarily shut down several In-N-Out locations in California because the chain refused to require proof of COVID-19 vaccinations. Snyder didn't expand upon her current business challenges or the challenges she's faced raising her four children in the state. In-N-Out is consolidating its corporate presence in California, centralizing its West Coast operations out of offices in Baldwin Park, where the chain was founded by Snyder's grandparents, and phasing out its Irvine headquarters by 2030. Its new Franklin, Tennessee headquarters is set to open in 2026. "Now the bulk of our stores are still going to be here in California, but it will be wonderful having an office out there, growing out there, and being able to have the family and other people's families out there," Snyder said. While the chain is planning to expand in the Southeast with its operations in Tennessee, Snyder said she's "still saying no" to opening locations in Florida and other East Coast states. In-N-Out has over 400 locations across eight states: California, Nevada, Arizona, Utah, Texas, Oregon, Colorado, and Idaho. Snyder said that the company will continue to grow, but she's prioritizing sustainable expansion that maintains the quality of its products and service. "Number one priority is really keeping the company the same company that my grandparents started," Snyder said. "We don't want to be in every state, and we don't want to ever compromise our values and standards and the cornerstones that my grandparents laid down, so it's really just keeping those priorities at the forefront when we make decisions." Representatives for In-N-Out did not immediately respond to a request for comment from Business Insider. Read the original article on Business Insider Sign in to access your portfolio

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