Latest news with #Allsopp&Sons
Metro
28-05-2025
- Business
- Metro
Beloved 90s beer returns to UK supermarkets after being axed in 2003
After a two-decade hiatus, one of the UK's most popular beers is now back on supermarket shelves. Double Diamond, first brewed in 1879 by Allsopp & Sons of Burton upon Trent, was among the nation's best-sellers from the 1950s right through to the early 1990s. While drinkers loved its classic pale ale flavour, the brand became a household name due to its distinctive red and yellow logo and catchy advertising slogans: 'Double Diamonds works wonders' and 'Only here for the beer.' However, over the years it fell out of favour, and Double Diamond gradually disappeared before Carlsberg (which had taken over Allsopp's) discontinued off-trade sales in 2003 and later ceased production entirely. Fans were overjoyed when the brewery announced its return to pubs late last year, with punters who tested Double Diamond 2.0 on draft describing it as 'stunning'. And now, the 'session' beer is also available to enjoy at home; priced at £5.75 (or £5 for Clubcard holders) for a pack of four 440ml bottles, in store and online at Tesco. Die-hards may notice a difference between the original and the relaunched version, as it's 'brewed to a new and improved recipe' with a slightly lower ABV of 3.8%. But Jamie Allsopp, re-founder of Allsopp & Sons, said he hopes this tweaked iteration 'will find a place in the affections of new drinkers, as well as those that haven't tasted it in 30 years'. He added: 'Double Diamond is our A-list star, a beer so popular it was up in lights on Piccadilly Circus, so famous the government considered nationalising it, a beer that worked such wonders it sold 50 million pints a year.' The Princess Royal, Notting Hill The Barley Mow, Mayfair The Alfred Tennyson, Belgravia The Lucky Saint Pub, Marylebone The Last Judgement, Chancery Lane The Hole In The Wall, Waterloo The Duke of York, Fitzrovia The King & Queen, Fitzrovia The Blue Stoops, Kensington The Last Heretic, Burton upon Trent Beeropolis, Burton upon Trent The Mason's Arms, Clanfield The Bluebell, Kirk Langley Double Diamond isn't the only iconic brand that's returned to the high street after time away. More Trending Four years on from the company's collapse in 2018, Toys R Us was relaunched as a concession in WHSmith stores – and proved such a hit, it was rolled out nationwide. Then there was Topshop, which – despite refusing to confirm rumours of a new bricks-and-mortar shop – recently announced it was 'kicking off the first phase of a much anticipated return', creating a frenzy of nostalgia on Instagram. View More » 'Crying, screaming, throwing up,' wrote influencer Jade Reeve, while Lily Pebbles wrote: 'And all the millennials faint.' Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: American restaurant announces 'major comeback' in UK with first-ever breakfast menu MORE: Tesco shoppers 'horrified' over supermarket's new AI feature in aisles MORE: Rare Cadbury chocolate bar spotted in UK and fans say it's 'delightful'
Daily Mirror
28-05-2025
- Business
- Daily Mirror
Nostalgic beer from the 90s returns to UK supermarkets after 30-year hiatus
Known for its bright red and yellow logo with two large Ds, Double Diamond was first brewed in 1876 as an India Pale Ale and was extremely popular in the 90s A nostalgic beer from the 90s has made a big return to UK stores - and is available to buy in Tesco. Double Diamond returned to pubs last year as a pale ale, but now Tesco is selling packs of four 440ml bottles for £5.75, or £5 with a Clubcard. Known for its bright red and yellow logo with two large Ds, Double Diamond was first brewed in 1876 as an India Pale Ale and was extremely popular in the 90s, with more than 50 million pints being sold in a single year at its peak. You may also remember it from its famous slogan: "A Double Diamond works wonders." But sadly as its popularity waned, Double Diamond was discontinued in the 2000s. The version of Double Diamond in Tesco has an ABV of 3.8% and is made with a new recipe featuring Citra, Columbus and Mosaic hops. Jamie Allsopp, re-founder of Allsopp & Sons, said: "Double Diamond is our A-list star. This sessionable Pale Ale is the next iteration of Double Diamond and we hope will find a place in the affections of new drinkers, as well as those that haven't tasted it in 30 years." Double Diamond is currently available at 12 pubs across the UK with plans to expand it to more locations. In a social media post published on the Allsopp & Sons Instagram page last year, announcing the return of Double Diamond, one person said: "Had some today absolutely delicious !!" Another said: "I still remember the jingle!" A third person, quoting another Double Diamond jingle, said: "Double Diamond works wonders, works wonders, so drink one today." It comes after Manchester-based brewery Marble Beer increased the alcohol level on its flagship pale ale following complaints from customers. Marble had slashed the alcohol by volume (ABV) from 3.9% to 3.4% after new tax rules were introduced for alcohol products. However, Marble has now confirmed it has U-turned on this decision, with the beer going back up to 3.9%. The beer is available in cask and keg formats and also in cans. In the UK, drinks are now taxed based on their strength, rather than the previous categories of wine, beer, spirits, and ciders. This system came into effect in August 2023. Alcoholic drinks with an ABV below 3.5% are taxed at a lower rate. Marble is not the only brewery to lower the alcohol content of some of its products this year. Grolsch Premium Pilsner had a higher ABV of 5% up until its relaunch in 2020 when it was slashed to 4% by parent firm Asahi. It has now been slashed again to 3.4%.
