Latest news with #AlyaAlSuwaidi
Gulf Today
25-06-2025
- General
- Gulf Today
Empower youth, inspire change: SGCA chief
As part of its 12th edition, the Sharjah Government Communication Award (SGCA) 2025 has opened submissions for four prominent categories dedicated to children, adolescents, and youth. Selected from a total of 23 categories, these include: Best Innovative Project Targeting Children and Adolescents, Best Youth Initiative in Government Communication, and two subcategories under Best Communication Targeting Youth — Best Communication Programme Supporting Emerging Projects and Youth, and Best Campaigns Positively Impacting Youth Awareness and Practices. These categories reaffirm SGCA's mission to spotlight creative communication initiatives that empower and enable future generations across different communities. They aim to amplify young voices, support emerging talent, and foster behavioural and social growth. The Best Innovative Project Targeting Children and Adolescents category honours initiatives that positively impact children's and adolescents' development and sense of responsibility, while Best Youth Initiative in Government Communication recognises impactful youth-led solutions that enhance transparency and public awareness. Meanwhile, the two subcategories under Best Communication Targeting Youth, Best Communication Programme Supporting Emerging Projects and Youth and Best Campaigns Positively Impacting Youth Awareness and Practices, focus on programmes that support youth entrepreneurship and campaigns that influence values and behaviour using modern digital tools. Submissions are open until Thursday, July 24, 2025, through the official portal: Alya Al Suwaidi, Director of the Sharjah Government Media Bureau (SGMB), commented: 'The Sharjah Government Communication Award reflects the Emirate's vision to enable individuals, particularly youth, to take on essential roles in community building. Allocating award categories specifically for youth-led and youth-focused initiatives demonstrates our belief in communication as a powerful tool to strengthen awareness, build capabilities, and support expression and innovation within a diverse, culturally conscious environment.' 'Today's youth are not waiting for opportunities, they are creating them and reshaping the connection between institutions and society through dynamic, transparent, and intelligent communication,' Al Suwaidi said.
Sharjah 24
24-06-2025
- Business
- Sharjah 24
SGCA Award calls on next gen of communicators to inspire change
These categories reaffirm SGCA's mission to spotlight creative communication initiatives that empower and enable future generations across different communities. They aim to amplify young voices, support emerging talent, and foster behavioural and social growth. The Best Innovative Project Targeting Children and Adolescents category honours initiatives that positively impact children's and adolescents' development and sense of responsibility, while Best Youth Initiative in Government Communication recognises impactful youth-led solutions that enhance transparency and public awareness. Meanwhile, the two subcategories under Best Communication Targeting Youth, Best Communication Programme Supporting Emerging Projects and Youth and Best Campaigns Positively Impacting Youth Awareness and Practices, focus on programmes that support youth entrepreneurship and campaigns that influence values and behaviour using modern digital tools. Submissions are open until Thursday, July 24, 2025, through the official portal: Her Excellency Alya Al Suwaidi, Director of the Sharjah Government Media Bureau (SGMB), commented: 'The Sharjah Government Communication Award reflects the Emirate's vision to enable individuals, particularly youth, to take on essential roles in community building. Allocating award categories specifically for youth-led and youth-focused initiatives demonstrates our belief in communication as a powerful tool to strengthen awareness, build capabilities, and support expression and innovation within a diverse, culturally conscious environment.' 'Today's youth are not waiting for opportunities, they are creating them and reshaping the connection between institutions and society through dynamic, transparent, and intelligent communication,' Al Suwaidi said. She added: 'With the guidance of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, the award continues to support impactful models of engagement and empowerment. SGCA plays an active role in reinforcing Sharjah's position as a regional and global hub for progressive government communication strategies rooted in intellectual leadership and community development.' Best Innovative Project Targeting Children and Adolescents The award for 'Best Innovative Project Targeting Children and Adolescents' category recognises communication projects that positively impact children and adolescents' development, life skills, and social responsibility. Whether via educational platforms, books, games, or media, the award honours initiatives that encourage creativity, critical thinking, and cultural pride. Evaluation criteria include originality, engagement, impact, technological innovation, and long-term sustainability. Best Youth Initiative in Government Communication The award for 'Best Youth Initiative in Government Communication' category acknowledges youth-led initiatives that tackle social issues through innovative communication tools and strategies, enhancing relationships between governments and the public. Evaluation criteria include originality, impact, youth engagement, sustainability, and partnerships with government or non-government entities. Best Communication Programme Supporting Emerging Projects and Youth A subcategory under 'Best Communication Targeting Youth', the 'Best Communication Programme Supporting Emerging Projects and Youth' category honours programmes that support youth entrepreneurship and startups through education, networking, and solving challenges such as funding and employment. Key evaluation factors include programme clarity, creativity, measurable impact, scalability, sustainability, inclusivity, and long-term collaboration. Best Campaigns Positively Impacting Youth Awareness and Practices The 'Best Campaigns Positively Impacting Youth Awareness and Practices' is also a subcategory under 'Best Communication Targeting Youth'. This category recognises campaigns that use advanced technology and media to influence youth behaviour, values, and awareness positively. The jury will evaluate creativity, measurable behavioural impact, audience engagement, digital platform usage, and campaign sustainability. Together, these categories celebrate the innovative efforts of youth and institutions that amplify young voices, nurture talent, and foster behavioural and social growth. SGCA 2025 honours initiatives that bridge generations and cultures through strategic communication—whether via campaigns, educational media, or entrepreneurial empowerment. In 2024, SGCA received over 3,800 submissions from 44 countries. This year, the award continues to provide a global platform that enables influential voices to shape the present and future of our world.
Sharjah 24
12-06-2025
- Business
- Sharjah 24
SGCA 2025 set to attract gbl. participation celebrating excellence
Now in its 12th edition, the award features 23 categories across five main sectors: Government Entities & International Organisations, Individual Awards, Partner Awards, Jury Awards, and Best Innovators Competition in Smart Communication. These categories reflect the evolving landscape of public communication, emphasising innovation, inclusivity, and the strategic use of digital platforms. The award was launched as a key outcome of the International Government Communication Forum (IGCF), whose 14th annual edition is scheduled for September 10–11, 2025, at Expo Centre Sharjah. This extension provides an invaluable opportunity for communicators worldwide to showcase their impactful initiatives. Her Excellency Alya Al Suwaidi, Director of Sharjah Government Media Bureau (SGMB) emphasised the award's growing influence, stating: 'The Sharjah Government Communication Award has evolved into a lighthouse for communication professionals and entities committed to excellence. With the exceptional level of participation, particularly in the past few years, the award has turned the spotlight on a new generation of communicators whose ideas are shaping the future of public opinion and discourse. SGCA continues to serve as a global platform for recognising impactful narratives, innovative solutions, and communication that drives positive change across nations around the world.' This extension aligns with global trends in government communication, where innovation and citisen engagement are paramount. According to the OECD's 2024 report, governments worldwide are embracing human-centered public services; co-designing solutions with users to enhance efficiency and inclusivity. These efforts are reshaping public services to be more responsive and resilient, reflecting a commitment to meeting citisens' evolving needs. How to Apply The award welcomes submissions from individuals and organisations across three different categories. All entries must have been created within the past two years, or include significant updates if older. Nominations can be submitted through the SGCA website at with the deadline set for July 24. Key categories and prestigious partnerships of SGCA Under the award's five main sectors, the direct application categories feature 15 awards that recognise excellence across a broad range of communication practices. These include awards for Best Integrated Communication System, Best Innovation in Government Communication, Best Crisis Communication Strategy, Best Campaign Promoting Cultural Identity and the Arabic Language, and Best Youth Initiative in Government Communication. Other notable categories celebrate achievements in social responsibility, soft power investment, communication targeting youth (across government and private sectors), innovative projects for children and adolescents, digital content changemakers (above and under 18 years old), and academic research in communication sciences. The Partner Awards highlight exceptional communication practices in collaboration with organisations like Mohammed bin Zayed University of AI, the CSO Network, ASEAN, the Regional Universities Forum for Capacity Building in Agriculture (RUFORUM), the United Nations Institute for Training and Research (UNITAR), and the Government Experience Exchange Office at the UAE Ministry of Cabinet Affairs. Key categories include Best Artificial Intelligence Technology Communication in Service of the Community Category and Best Communication Practices Dealing with Development Advances Category. Additionally, the Jury Awards honour outstanding individuals and projects, such as the Outstanding Communication Award for a Higher Quality of life and the Best Individual Positive Social Impact, with a special focus on Sharjah-based government initiatives. Finally, the Best Innovators Competition in Smart Communication award plays a pivotal role in nurturing the next generation of communicators, featuring two highly contested categories: the Artificial Intelligence Skills Camp (AISC) and the Universities Challenge.
Zawya
12-06-2025
- Business
- Zawya
SGCA 2025 set to attract global participation across its 23 award categories celebrating excellence and impact in communication
Alya Al Suwaidi: A new generation of communication professionals is emerging, shaping the future of public discourse with innovative ideas Alya Al Suwaidi: The award serves as a global platform to recognise impactful storytelling and communication that drives positive change Sharjah: The Sharjah Government Communication Award (SGCA) is continuing to accept nominations for its 12th edition, with submissions open across 23 categories until July 24. Building on its growing international prominence, the award is further expanding its global reach, attracting a strong turnout in last year's edition with 3,815 entries from 44 countries. Now in its 12th edition, the award features 23 categories across five main sectors: Government Entities & International Organisations, Individual Awards, Partner Awards, Jury Awards, and Best Innovators Competition in Smart Communication. These categories reflect the evolving landscape of public communication, emphasising innovation, inclusivity, and the strategic use of digital platforms. The award was launched as a key outcome of the International Government Communication Forum (IGCF), whose 14th annual edition is scheduled for September 10–11, 2025, at Expo Centre Sharjah. This extension provides an invaluable opportunity for communicators worldwide to showcase their impactful initiatives. Her Excellency Alya Al Suwaidi, Director of Sharjah Government Media Bureau (SGMB) emphasised the award's growing influence, stating: ' The Sharjah Government Communication Award has evolved into a lighthouse for communication professionals and entities committed to excellence. With the exceptional level of participation, particularly in the past few years, the award has turned the spotlight on a new generation of communicators whose ideas are shaping the future of public opinion and discourse. SGCA continues to serve as a global platform for recognising impactful narratives, innovative solutions, and communication that drives positive change across nations around the world.' This extension aligns with global trends in government communication, where innovation and citisen engagement are paramount. According to the OECD's 2024 report, governments worldwide are embracing human-centered public services; co-designing solutions with users to enhance efficiency and inclusivity. These efforts are reshaping public services to be more responsive and resilient, reflecting a commitment to meeting citisens' evolving needs. How to Apply The award welcomes submissions from individuals and organisations across three different categories. All entries must have been created within the past two years, or include significant updates if older. Nominations can be submitted through the SGCA website at with the deadline set for July 24. Key categories and prestigious partnerships of SGCA Under the award's five main sectors, the direct application categories feature 15 awards that recognise excellence across a broad range of communication practices. These include awards for Best Integrated Communication System, Best Innovation in Government Communication, Best Crisis Communication Strategy, Best Campaign Promoting Cultural Identity and the Arabic Language, and Best Youth Initiative in Government Communication. Other notable categories celebrate achievements in social responsibility, soft power investment, communication targeting youth (across government and private sectors), innovative projects for children and adolescents, digital content changemakers (above and under 18 years old), and academic research in communication sciences. The Partner Awards highlight exceptional communication practices in collaboration with organisations like Mohammed bin Zayed University of AI, the CSO Network, ASEAN, the Regional Universities Forum for Capacity Building in Agriculture (RUFORUM), the United Nations Institute for Training and Research (UNITAR), and the Government Experience Exchange Office at the UAE Ministry of Cabinet Affairs. Key categories include Best Artificial Intelligence Technology Communication in Service of the Community Category and Best Communication Practices Dealing with Development Advances Category. Additionally, the Jury Awards honour outstanding individuals and projects, such as the Outstanding Communication Award for a Higher Quality of life and the Best Individual Positive Social Impact, with a special focus on Sharjah-based government initiatives. Finally, the Best Innovators Competition in Smart Communication award plays a pivotal role in nurturing the next generation of communicators, featuring two highly contested categories: the Artificial Intelligence Skills Camp (AISC) and the Universities Challenge.
Gulf Today
21-05-2025
- Business
- Gulf Today
SGCA highlights University Challenge, AI Skills Camp
The Sharjah Government Communication Award (SGCA), presented by the Sharjah Government Media Bureau (SGMB), has dedicated two categories in its 12th edition this year, namely – the University Challenge and the AI Skills Camp (AISC) – to recognise creative competition in smart communication and promote technological and digital innovations in government communication. The University Challenge category of the SGCA involves a three-day creative competition in collaboration with the United Arab Emirates University (UAEU), inviting students from universities across the Gulf Cooperation Council (GCC) region to showcase innovative communication projects. AI Skills Camp The AISC, to be held in partnership with the Rubu' Qarn Life Skills Center in Sharjah, seeks to foster a creative environment to impart and boost practical skills in artificial intelligence, focusing on the production and management of government and media content using smart technologies. Alya Al Suwaidi, Director of the Sharjah Government Media Bureau, reaffirmed the SGCA's objective and keenness to support creative competition in smart communication, rewarding excellence and outstanding achievements in digital communication and effectively utilising modern technologies in interactive public engagement. This aligns with rapid technological advancements that have become a cornerstone of government communication processes, she added. The SGMB Director noted that the two categories recognise and encourage university students to innovate and support constructive ideas and strategies, contributing to the effective and enhanced quality of government communication. Such categories expand the award's scope and reach, enabling broader participation to serve the vital government communication sector at the national, regional, and global levels. The 12th edition of the prestigious SGCA boasts 23 categories across strategic sectors, including government entities, international organisations, the private sector, individual awards, the 'Best Innovators Competition in Smart Communication' award, jury awards, and partner awards. The SGCA Award is open for submissions across all its categories until July 24. Winners will be announced and awarded during the International Government Communication Forum (IGCF) in September. All details, terms and conditions, criteria, and submission methods for each category are available on the award's official website:
