Empower youth, inspire change: SGCA chief
These categories reaffirm SGCA's mission to spotlight creative communication initiatives that empower and enable future generations across different communities. They aim to amplify young voices, support emerging talent, and foster behavioural and social growth.
The Best Innovative Project Targeting Children and Adolescents category honours initiatives that positively impact children's and adolescents' development and sense of responsibility, while Best Youth Initiative in Government Communication recognises impactful youth-led solutions that enhance transparency and public awareness.
Meanwhile, the two subcategories under Best Communication Targeting Youth, Best Communication Programme Supporting Emerging Projects and Youth and Best Campaigns Positively Impacting Youth Awareness and Practices, focus on programmes that support youth entrepreneurship and campaigns that influence values and behaviour using modern digital tools. Submissions are open until Thursday, July 24, 2025, through the official portal: https://gca.sgmb.ae/en.
Alya Al Suwaidi, Director of the Sharjah Government Media Bureau (SGMB), commented: 'The Sharjah Government Communication Award reflects the Emirate's vision to enable individuals, particularly youth, to take on essential roles in community building. Allocating award categories specifically for youth-led and youth-focused initiatives demonstrates our belief in communication as a powerful tool to strengthen awareness, build capabilities, and support expression and innovation within a diverse, culturally conscious environment.'
'Today's youth are not waiting for opportunities, they are creating them and reshaping the connection between institutions and society through dynamic, transparent, and intelligent communication,' Al Suwaidi said.
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