SGCA 2025 seeks campaigns driving social impact
The submission deadline is July 24, 2025, and entries can be submitted via the official SGCA portal.
Now in its 12th edition, the Sharjah Government Communication Award (SGCA) has established itself as a global benchmark for excellence in this field, having attracted over 3,800 submissions from 44 countries in 2024. The winners will be announced on the sidelines of the International Government Communication Forum (IGCF), which will be held in September 2025 at Expo Centre Sharjah.
Positive behaviours, shared values
Her Excellency Alia Bu Ghanem Al Suwaidi, Director of the Sharjah Government Media Bureau, affirms the Sharjah Government Communication Award's dedication to cementing the role of purposeful communication in serving society and preserving identity.
She stated that the categories of 'Best Communication Practice in Supporting Social Responsibility' and 'Best Campaigns Promoting Cultural Identity and the Arabic Language' embody the award's commitment to harnessing responsible government communication that places people at the heart of its message, strengthens their bond with their mother tongue and culture, and drives initiatives that positively impact social issues and values.
Al Suwaidi also highlighted Sharjah's keen efforts to advance the presence of the Arabic language across media and communication spaces and government communication strategies, reinforcing its role in shaping an impactful official discourse that reflects our unique identity while engaging the world in our own language.
Best communication practice in supporting social responsibility
The 'Best Communication Practice in Supporting Social Responsibility' category honours government agencies, private entities, and international organisations that have initiated communication campaigns with a clear and measurable impact on social well-being. Eligible campaigns should demonstrate an integrated communication strategy rooted in ethical practices, effective community engagement, and innovative outreach methods. Submissions will be evaluated on their long-term impact, ability to build partnerships, and success in promoting social awareness and change.
The evaluation process includes 10 weighted criteria, ranging from innovation and use of modern communication tools to tangible social outcomes and ethical alignment. Jury members will assess the campaign's ability to measure and sustain its impact through collaboration and documented success.
Best campaign promoting cultural identity and the Arabic Language
As globalisation poses challenges to linguistic and cultural preservation, SGCA seeks to reward campaigns that reinforce the central role of the Arabic language in shaping national identity and collective heritage. The 'Best Campaign Promoting Cultural Identity and the Arabic Language'
category is open to public and private sector initiatives that have creatively and effectively promoted Arab identity, values, and linguistic pride; especially among younger generations.
The campaigns should use compelling storytelling, modern technology, and culturally resonant messaging to engage the public and spark meaningful conversations around Arab identity. The jury will evaluate entries based on seven key components, including content quality, impact on the target audience, innovation, and documentation of results. Submissions must show how the initiative tackled real challenges around cultural dilution and inspired communities to embrace and celebrate the Arabic language as a pillar of heritage and unity.
Submission process and deadline
SGCA welcomes entries from across the globe, provided the campaigns were launched or significantly updated within the past two years. Submissions must include a 1,000-word description along with supporting documentation such as photos, statistics, reports, or videos. Each file should also contain a 250-word executive summary outlining the campaign's key objectives, tools, target audience, and measurable outcomes.
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Open daily from 10:00 am to 10:00 pm, the exhibition provides visitors with an in-depth look at the milestones that have shaped Arabic writing, from the introduction of diacritical marks to the refinement of calligraphic styles. It highlights the script's transformation into a medium of knowledge and beauty, reaching its artistic and linguistic zenith in the Holy Quran. It underscores the enduring role of the script in preserving cultural identity and transmitting knowledge across generations. The exhibition highlights the pivotal milestones in the development of Arabic writing and the influential role of the Holy Quran in refining writing tools and improving pronunciation and reading accuracy. It underscores the Quran's significance as both a linguistic and aesthetic reference that contributed to the standardisation and development of the Arabic language. On display are rare manuscripts and artefacts from the Holy Quran Academy collection, reflecting the artistic diversity of Arabic calligraphy. They demonstrate how the written word became a tool for preserving heritage, language, and knowledge, as well as a mirror of the transformations in Arab and Islamic society and thought. Reflecting a broad cultural movement, Eman Bushulaibi, Director of SPL, said: 'The exhibition is part of SPL's ongoing efforts to introduce the public to the rich artistic and cultural heritage embedded in the evolution of Arabic writing, which played a pivotal role in shaping the intellectual and scientific renaissance of the Arab and Islamic world.' She continued: 'The development of Arabic script reflects a far-reaching cultural movement that enriched Arab and Islamic literature with some of the most remarkable manuscripts and texts, meticulously created by skilled scribes in eras that relied solely on the reed pen and inkwell. Despite the limited tools, they succeeded in building a legacy of knowledge that continues to be honoured today. We hope the exhibition provides visitors with a chance to contemplate this legacy and appreciate the enduring power of writing in preserving identity and conveying ideas across generations.' SPL invites residents and visitors of all ages to embark on a visual and cultural journey, exploring the evolution of the Arabic letter from stone inscriptions and manuscripts to printed books. The exhibition offers a meaningful encounter with a living linguistic heritage that continues to influence and shape contemporary Arab culture.
