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News18
4 days ago
- Entertainment
- News18
Bharat YEF and DilSe - The Happyness Company Pvt. Ltd. Launch
VMPLNew Delhi [India], August 11: In a landmark moment for Indian storytelling and cultural leadership, two visionary ventures — Bharat YEF (India's leading $10 million idea capital fund), and DilSe – The Happyness Company Pvt. Ltd. (India's most disruptive Emotion-to-Consumer platform) –today announced the official global launch of Main Bharat Hoon, a nation-scale content platform featuring a hard-hitting podcast, a soul-stirring film, and a 35-song original BHARAT HOON – THE PODCAST Hosted by Harshavardhan Chauhaan (Founder of both Bharat YEF & DilSe) and Aman Uppal (leading Bollywood actor and cultural voice), the Main Bharat Hoon podcast is a cinematic, bilingual, soul-led series spotlighting India's most iconic and disruptive minds across sectors:* Media, DeepTech, Fintech, Electric Mobility, Social Innovation, Defence, Education, and Rural Bharat* 10 long-form conversations filmed in stylized Bharat-first visual tone* Narratives focused on identity, sacrifice, ambition, and dharma Episodes begin rolling out from August 15, exclusively on YouTube | InstagramMAIN BHARAT HOON – THE MOVIE – YouTube Global Premiere on August 10 | ₹1 Access for LifetimeAs a tribute to the soul of the nation, Main Bharat Hoon – The Movie premieres globally on August 10, via a symbolic ₹1 ticket — inviting every Indian to own this movement. Starring Aman Uppal as a modern seeker of Bharat's lost voice, the film blends spoken word, national emotion, and visual poetry. It is narrated and co-performed by Harshavardhan Chauhaan, who embodies the karmyogi and visionary mind of a rising Bharat. 'This isn't a film. It's a national mirror. The ₹1 ticket is our message — that true Bharat cannot be paywalled. In every frame, every breath, you will feel your grandparents, your youth, your tomorrow.I'm proud to bring this voice to the screen." said Aman Uppal, Lead Actor & Creative Director, Main Bharat HoonTHE ALBUM – 35 SONGS. ONE BHARAT. ALL Main Bharat Hoon, DilSe also launches one of India's most ambitious music projects — a 35-track original album celebrating Bharat's emotional range, musical depth, and youth energy. From classical ragas to EDM, Punjabi folk to metal, the album redefines sonic diversity with features:* Composers: Dilip Rawat & Rahul Bhalla* Artists: Shilpa Rao, Devika Singh, Joginder Singh, Toshi Rawal, TEREK, Disha Rajput & more* Genres: Classical | Sufi | Indie | Pop | Rock | Bollywood | Punjabi | R&B | InstrumentalAlbum goes live on August 10 across Spotify, Apple Music, JioSaavn, Amazon Music, and national launch is backed by: Bharat YEF, India's leading $10 Mn idea capital fund supporting the next generation of karmyogi entrepreneurs across DeepTech, AgriTech, Clean Energy, and Rural Innovation & DilSe – The Happyness Company Pvt. Ltd – India's first Emotion-to-Consumer (E2C) venture, bringing heart-driven storytelling to theatre, podcasting, music, and community-building. Past projects include:* DilSe – The Love Theatrical (Broadway-style show at NCPA Mumbai)* Main Bharat Hoon – now expanding into podcast, film & music'Bharat YEF funds ideas. DilSe fuels Main Bharat Hoon is where both meet — at the altar of nation-building. This isn't content. It's not entertainment. It's emotional architecture for Bharat 2047."* Harshavardhan Chauhaan, Founder, Bharat YEF & DilSeTHE AUGUST DISRUPTION — FREE ACCESS + ₹1 CINEMA* Podcast: Free global access on YouTube starting Aug 15* Film: August 10 YouTube premiere at ₹1 per viewer* Album: Full 35-track release on all platforms Aug 10* Reels and previews already live across: Instagram: @mainbharathoonofficialYouTube: @mainbharathoon FOR PARTNERSHIP & PRESS: connect@ (live soon)Brought to you by: DilSe – The Happyness Company Pvt. Ltd. Strategic Backbone: Bharat Young Entrepreneurs Fund (Bharat YEF)(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)


News18
5 days ago
- Entertainment
- News18
DilSe Launches ‘Main Bharat Hoon': Podcast, Film And 35-Track Album Unite To Celebrate India's Voice
DilSe launches Main Bharat Hoon, a first-of-its-kind cultural project blending a podcast, feature film, and 35-track music album. In a landmark initiative for Independence Month, DilSe, The Happyness Collective Pvt. Ltd., has launched Main Bharat Hoon — a first-of-its-kind cultural movement that merges a podcast, a cinematic film, and a 35-track original music album into a unified platform celebrating the voice and spirit of India. Positioned as more than just content, Main Bharat Hoon is described as a 'soul-led movement" — an emotional identity for the nation, told through spirit rather than scripts. 'At DilSe, we don't build content. We build a cultural capital," said Harshavardhan Chauhaan, Founder of DilSe and Visionary of Bharat YEF. 'With Main Bharat Hoon, we are creating a national operating system for emotion. A podcast that speaks Bharat. A film that mirrors it. And music that immortalizes it. This is a gift to the nation, and a platform for every unheard Indian, everywhere." The movement spans three distinct yet interconnected mediums: A Podcast for Bharat's Voice Hosted by Harshavardhan Chauhaan and actor-creator Aman Uppal, the Main Bharat Hoon podcast brings together ten iconic voices shaping India's future across diverse sectors such as technology, fintech, electric mobility, education, defence, and social impact. Combining raw, poetic, and bilingual storytelling, the podcast seeks to inspire a billion dreams while deeply resonating with the global Indian diaspora. Episodes will be available on YouTube and Instagram starting August 15. View this post on Instagram A post shared by Main Bharat Hoon (@mainbharathoonofficial) A Cinematic Tribute to the Nation The initiative also includes a feature film, Main Bharat Hoon, starring Aman Uppal and Harshavardhan Chauhaan. The movie, premiering globally on YouTube on August 10 at a symbolic price of ₹1, blends poetic narrative with a heartfelt portrayal of India — from grassroots communities to boardrooms — paying homage to those who live and sacrifice for the nation. 'Main Bharat Hoon isn't just a film. It's a mirror, a microphone, and a movement," said Aman Uppal, who also serves as the film's Creative Director. 'The podcast gives voice, the movie gives vision, and the album gives vibration. Every frame, every lyric, every line, it's Bharat speaking, finally." A Musical Archive of Bharat's Soul The third pillar is a groundbreaking 35-track original music album, composed by Dilip Rawat and Rahul Bhalla, spanning genres from classical, pop, and Sufi to Punjabi, R&B, fusion, Bollywood, and metal. Featuring acclaimed artists such as Shilpa Rao, Toshi Rawal, Devika Singh, Joginder Singh, TEREK, and Disha Rajput, the album will release on August 10 across major platforms including Spotify, Apple Music, Amazon Music, JioSaavn, and YouTube Music. 'We didn't just compose songs. We composed soul," said Uppal. 'This album isn't a soundtrack. It's a spiritual archive of Bharat's voice." With this ambitious project, DilSe — known for The Love Theatrical, which premiered at NCPA Mumbai last month — aims to push the boundaries of what storytelling can achieve, merging voice, visuals, and vibration into a single cultural heartbeat. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.


Time of India
13-06-2025
- General
- Time of India
Phulkari: Colourful threads of tradition
'Phulkari typically ranges from sparse floral work to the densely embroidered bagh' What is phulkari? Phulkari, which literally translates to flower work, is an embroidery originating from Punjab , known for its intricate floral and geometric motifs created through a darn stitch on the reverse side of handspun cotton fabric or khaddar. Common motifs include grain plumes, paisleys and rural tools – each representing fertility, beauty or daily life 'Phulkari is a treasured heirloom' Symbolic of happiness and prosperity, phulkari is a story told through silk threads. Often seen as an essential to dress up and deck up spaces in festivals, phulkari represents the vibrant Punjabi culture. 'Phulkari typically ranges from sparse floral work to the densely embroidered bagh (garden),' shares Priya Chauhan, art curator and historian. Aman Uppal, founder of Virsa Phulkari, shares, 'Traditionally, phulkari wasn't meant to be sold. When a girl was born in the family, ladies from the family would start embroidering it for her trousseau. The phulkari was and continues to be a treasured heirloom, passed on from one generation to the other.' 'Phulkari continues to be a treasured heirloom' (Pics: @virsaphulkari) When phulkari is placed on modern silhouettes - like capes, draped skirts, pre-draped saris, or even structured corset blouses - it becomes a beautiful conversation between heritage and modernity Arpita Mehta, designer Fact sheet Traditionally phulkari was hand-embroidered, and craftspersons didn't use a frame (adda) Phulkari is done on khaddar (cotton), crepe, chinon and georgette To make a hand-embroidered phulkari dupatta, it may take seven to eight months Using the traditional reverse-stitching technique, craftspersons craft vibrant patterns that come to life on the front of the fabric One of the phulkaris has 52 motifs in a single dupatta, called bawan bagh. Chopte phulkari is an incomplete design, a corner of which is left undone, signifying prosperity. Khadar de bagh may have a full village scene depicted on it - Inputs from Aman Uppal, founder of Virsa Phulkari, a phulkari brand Manpreet Kaur Patti is working on the revival of traditional phulkari (Pics: @phulkarihouse) 'Phulkari is a festival and wedding essential for the Punjabis' Phulkari-embroidered articles and clothes continue to be a showstopper in Punjabi weddings and festivals. 'Today, artisans embroider luxurious base fabrics like brocade and velvet for phulkari articles, setting a rich foundation for the embroidery,' shares Shagun Bawa, founder of Pataaree Studios, a bespoke design company making phulkari bridal chadars, mithai boxes, wedding favours & potlis. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 5 Books Warren Buffett Wants You to Read In 2025 Blinkist: Warren Buffett's Reading List Undo Phulkari-embroidered articles and clothes continue to be a showstopper in Punjabi weddings and festivals (Pics: @pataaree) Phulkari 2.0 Designer Arpita Mehta, who designed Rakul Preet's pre-wedding phulkari outfit, says, 'The craft has such a rich, emotional resonance; it's colourful, and instantly impactful. What is exciting is giving the craft a fresh context, like combining it with mirrorwork.' Aman adds, 'To cater to the young generation, it is being done using bold-coloured threads.' Saurabh Gupta, founder of Kalki Fashion India, says, 'Phulkari is actually a narrative told through threads. Its making is a slow process, involving detailed work—and that's what makes it so special. We have started blending phulkari into modern silhouettes like jacket palazzo suits' Making phulkari cool for the current generation (Pics: @ Did You Know: Phulkari pieces have 'deliberate' flaws as nazar battu Those who make phulkari often leave at least one flaw in their piece –intentionally – to ward off nazar. 'Makers deliberately include a misplaced stitch or an odd colour in phulkari to act as a nazar battu,' says Priya, adding, 'There's a folk belief that an intentional 'flaw' protects the wearer or their family from envy or misfortune. Many also believe that perfection can attract unwanted attention.' One step to a healthier you—join Times Health+ Yoga and feel the change