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Business Upturn
a day ago
- Business
- Business Upturn
Taneira Launches GI-Tagged Sarees to Celebrate National Handloom Day
Tata Group's ethnic wear brand Taneira has introduced Geographical Indication (GI)-tagged sarees on National Handloom Day, starting with Banarasi, Chanderi, and Maheshwari weaves. The initiative aims to authenticate origins, protect India's textile heritage, and empower artisans through certified, traceable sourcing. By Riddhima Jain Published on August 11, 2025, 12:09 IST Taneira, the Tata Group's women's ethnic wear brand, has introduced Geographical Indication (GI)-tagged sarees to mark National Handloom Day, aiming to promote authenticity in India's handloom sector and highlight the work of traditional artisans. The first phase of the launch features GI-certified Banarasi, Chanderi, and Maheshwari sarees, with plans to extend coverage to 10 more weaving clusters. GI tags serve as proof that the sarees originate from their respective regions and are crafted by local artisans using traditional methods. Taneira is collaborating with vendor partners and weaving clusters to secure GI certifications, offering documentation assistance, legal guidance, and on-ground support. These sarees will also carry additional quality and authenticity markers, such as the Handloom Mark, Silk Mark, Zari Certification, Khadi Certificate, and Pashmina Certification. 'By partnering with craft clusters and offering certified weaves, including GI-tagged products, we aim to build a transparent supply chain that empowers artisans and enables customers to make informed, conscious choices,' said Ambuj Narayan, CEO of Taneira. Founded in 2017, Taneira works with over 100 weaving clusters across India and operates 18 Weavershala facilities to enhance production techniques while preserving traditional craftsmanship. The brand has expanded to more than 80 stores across 41 cities and offers international online delivery. Ahmedabad Plane Crash
Business Standard
5 days ago
- Business
- Business Standard
Taneira Champions Authenticity and Heritage with GI-tagged Offerings this National Handloom Day
NewsVoir Bengaluru (Karnataka) [India], August 7: As the country prepares to celebrate National Handloom Day, Taneira, a Tata product, reaffirms its commitment to safeguarding the nation's unparalleled textile heritage with the introduction of GI tagging on their offerings. Among the early adopters in the industry, Taneira becomes one of the first few Indian saree brands to present GI-certified handloom sarees, in key clusters like Banarasis, Chanderi and Maheshwari to start with. This initiative strengthens the brand's commitment to the hands behind the loom, the geographies that have shaped their craft over generations, and the traditions woven into every piece of fabric. At its core, this step underscores Taneira's dedication to authenticity and ethical craftsmanship, aiming to create a deeper connection between consumers and the communities that keep India's rich weaving legacy alive. Authenticity has been at the heart of Taneira's ethos from the beginning. From the Handloom Mark to Silk and Zari certifications, each product reflects this commitment. The introduction of GI tagging further strengthens customer trust enhancing the brand's vision of bringing the best of India under one roof, backed by provenance and purpose. As part of this initiative, Taneira works closely with vendor partners and artisan clusters to facilitate GI certification, providing documentation support, legal guidance and on-ground enablement. In a design landscape increasingly shaped by mechanized production and diminishing recognition of the craftsperson, this effort reflects the brand's deep-rooted intent to preserve and progress the quiet elegance and enduring beauty of handwoven traditions. Taneira is championing a certified and transparent approach to handloom retail. The offerings carry a suite of trusted authenticity markers such as the Handloom Mark, Silk Mark, Zari Certification, Khadi Certificate and Pashmina Certification. With the addition of GI tagging, this suite of certifications now also verifies that each weave originates from its rightful region and the artisans who have upheld it across generations. On this milestone, Mr. Ambuj Narayan, CEO, Taneira, said, "On the occasion of National Handloom Day, we at Taneira are proud to take another meaningful step in our journey to safeguard India's weaving traditions and support our artisan communities. By partnering with craft clusters and offering certified weaves, including GI-tagged products, we aim to build a transparent supply chain that not only empowers artisans but also helps customers make informed, conscious choices. Through this initiative, we continue our endeavour to offer sarees that go beyond aesthetics, pieces that embody authenticity, carry the responsibility of heritage and reflect the cultural richness of India to the world at large." By actively partnering with weaving clusters, the brand seeks to preserve the traditional knowledge systems that define Indian textiles while ensuring that weaving communities receive rightful recognition. Owning a GI-tagged saree is to own a tangible piece of India's cultural geography, history and craftsmanship. These sarees are not just keepers of tradition, but by the very nature of how they are made, handloom sarees are breathable, durable and crafted to last many generations, while combining comfort with timeless elegance. Taneira is working towards expanding its portfolio of GI-tagged clusters, with weaves from close to 10 other regions currently in progress. With each new addition, the brand moves closer to its vision of making authenticated, region-specific handlooms accessible to the modern Indian woman, while uplifting the ecosystem at every step. This National Handloom Day, Taneira invites customers to discover the stories, soil and soul woven into every thread. Taneira, the women's ethnic wear brand from Titan, the TATA group company, offers differentiated design sarees, blouses, and ready-to-wear kurta sets made from pure and natural fabrics from over 100+ weaving clusters of India and brings the best of India under one roof. Instilled with TATA trust, Taneira aims to provide rooted yet progressive Indian women with diverse craftsmanship and exclusive crafts and designs. The products cater to everyday fashion and all occasions a woman would want to adorn herself for - festivals, weddings, and special occasions. In its endeavour to provide authentic weaves that are handcrafted with love, Taneira works with weaver communities all over India. It has also launched the 'Weavershala' initiative to modernize the weaving techniques and, at the same time, preserve traditional procedures of hand weaving for future generations. In addition, the brand has introduced frame looms and all essential workspace facilities for the weavers in collaboration with localized weaver-led organizations. Currently, there are 18 Weavershalas operational across the country. Launched in 2017, Taneira offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong network of 80+ stores across 41 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key Tier I and Tier II cities. Taneira is also available online with global delivery at
Fashion Value Chain
5 days ago
- Business
- Fashion Value Chain
Taneira Champions Authenticity and Heritage with GI-tagged Offerings this National Handloom Day
As the country prepares to celebrate National Handloom Day, Taneira, a Tata product, reaffirms its commitment to safeguarding the nations unparalleled textile heritage with the introduction of GI tagging on their offerings. Among the early adopters in the industry, Taneira becomes one of the first few Indian saree brands to present GI-certified handloom sarees, in key clusters like Banarasis, Chanderi and Maheshwari to start with. This initiative strengthens the brand's commitment to the hands behind the loom, the geographies that have shaped their craft over generations, and the traditions woven into every piece of fabric. At its core, this step underscores Taneira's dedication to authenticity and ethical craftsmanship, aiming to create a deeper connection between consumers and the communities that keep India's rich weaving legacy alive. Authenticity has been at the heart of Taneira's ethos from the beginning. From the Handloom Mark to Silk and Zari certifications, each product reflects this commitment. The introduction of GI tagging further strengthens customer trust enhancing the brand's vision of bringing the best of India under one roof, backed by provenance and purpose. Taneira Handloom Day As part of this initiative, Taneira works closely with vendor partners and artisan clusters to facilitate GI certification, providing documentation support, legal guidance and on-ground enablement. In a design landscape increasingly shaped by mechanized production and diminishing recognition of the craftsperson, this effort reflects the brand's deep-rooted intent to preserve and progress the quiet elegance and enduring beauty of handwoven traditions. Taneira Handloom Day Taneira is championing a certified and transparent approach to handloom retail. The offerings carry a suite of trusted authenticity markers such as the Handloom Mark, Silk Mark, Zari Certification, Khadi Certificate and Pashmina Certification. With the addition of GI tagging, this suite of certifications now also verifies that each weave originates from its rightful region and the artisans who have upheld it across generations. On this milestone, Mr. Ambuj Narayan, CEO, Taneira, said, 'On the occasion of National Handloom Day, we at Taneira are proud to take another meaningful step in our journey to safeguard India's weaving traditions and support our artisan communities. By partnering with craft clusters and offering certified weaves, including GI-tagged products, we aim to build a transparent supply chain that not only empowers artisans but also helps customers make informed, conscious choices. Through this initiative, we continue our endeavour to offer sarees that go beyond aesthetics, pieces that embody authenticity, carry the responsibility of heritage and reflect the cultural richness of India to the world at large.' By actively partnering with weaving clusters, the brand seeks to preserve the traditional knowledge systems that define Indian textiles while ensuring that weaving communities receive rightful recognition. Owning a GI-tagged saree is to own a tangible piece of India's cultural geography, history and craftsmanship. These sarees are not just keepers of tradition, but by the very nature of how they are made, handloom sarees are breathable, durable and crafted to last many generations, while combining comfort with timeless elegance. Taneira is working towards expanding its portfolio of GI-tagged clusters, with weaves from close to 10 other regions currently in progress. With each new addition, the brand moves closer to its vision of making authenticated, region-specific handlooms accessible to the modern Indian woman, while uplifting the ecosystem at every step. This National Handloom Day, Taneira invites customers to discover the stories, soil and soul woven into every thread. About Taneira Taneira, the womens ethnic wear brand from Titan, the TATA group company, offers differentiated design sarees, blouses, and ready-to-wear kurta sets made from pure and natural fabrics from over 100+ weaving clusters of India and brings the best of India under one roof. Instilled with TATA trust, Taneira aims to provide rooted yet progressive Indian women with diverse craftsmanship and exclusive crafts and designs. The products cater to everyday fashion and all occasions a woman would want to adorn herself for – festivals, weddings, and special occasions. In its endeavour to provide authentic weaves that are handcrafted with love, Taneira works with weaver communities all over India. It has also launched the Weavershala initiative to modernize the weaving techniques and, at the same time, preserve traditional procedures of hand weaving for future generations. In addition, the brand has introduced frame looms and all essential workspace facilities for the weavers in collaboration with localized weaver-led organizations. Currently, there are 18 Weavershalas operational across the country. Launched in 2017, Taneira offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong network of 80+ stores across 41 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key Tier I and Tier II cities. Taneira is also available online with global delivery at
News18
6 days ago
- Business
- News18
World Handloom Day 2025: Woven in Legacy, Draped in Relevance: The Handloom Revival
On World Handloom Day, we celebrate India's textile legacy reimagined for the modern age through innovation, craftsmanship, and cultural pride. There's something quietly poetic about a handloom textile. The rhythm of the loom. The calloused fingers that dance over warp and weft. The soft rustle of fabric that carries within it stories of ancestry, artistry, and identity. On World Handloom Day 2025, we pause to reflect on this enduring craft not as a relic of the past, but as a living, breathing expression of India's cultural renaissance. Once tucked away in heirloom trunks or reserved for festivals, handlooms are now finding their place in everyday wardrobes not out of nostalgia, but out of choice. A choice that blends tradition with individualism, heritage with style. And at the centre of this powerful shift is a collective revival, one led by designers, artisans, and a growing tribe of conscious consumers. 'The story of handloom in India is one of quiet revival and powerful evolution," says Ambuj Narayan, CEO, Taneira, the Tata-backed brand that has emerged as a custodian of India's textile traditions. 'From being perceived as occasion wear or a symbol of nostalgia, it has today evolved into a meaningful expression of everyday style and cultural pride." Taneira's work goes beyond curating saris. It is a movement in itself. Through its Weavershala initiative, the brand collaborates closely with weaving clusters across the country, offering design and skill-building support to ensure the ecosystem thrives. Their commitment extends to transparency and traceability with every garment backed by certifications such as the Handloom Mark, Silk Mark, Zari Certification, and Khadi and Pashmina Certificates. In a landmark move, Taneira also became one of the early adopters of GI tagging for iconic weaving clusters starting with Banarasi, Chanderi, and Maheshwari safeguarding their geographical identity and ensuring that due credit reaches the communities that carry these legacies forward. 'It's incredibly heartening to see more women choosing handloom for what it truly represents authenticity, craftsmanship, and a deep connection to our roots," adds Narayan. It's this very philosophy that also informs the work of Asha Gautam, a luxury label that has championed Indian textiles for over 25 years. To them, handloom is not just a material it is a language. One that they speak fluently, whether in the fluid grace of a Paithani dupatta or the structured elegance of a brocade blazer. 'For us, working with handloom is more than design it is a responsibility toward sustaining heritage crafts. Paithani, Double Ikat, and Banarasi are masterpieces of Indian weaving, and our role is to ensure these art forms remain relevant for future generations while respecting the hands that create them," says Gautam Gupta, Designer and Creative Director, Asha Gautam. Their design vision blends legacy with experimentation. From Banarasi, Patola, and Bandhani to Kanjivaram and Double Ikat, their collections reimagine classic weaves through inventive silhouettes creating hybrid styles that resonate with the modern Indian aesthetic. 'We don't just preserve, we reimagine," the brand affirms. 'Our design philosophy blends craftsmanship with creativity through appliqué, embroidery, and mixed techniques, we breathe new life into traditional weaves, making them relevant for today and resilient for tomorrow." This year, Asha Gautam marks Handloom Day with a special curation of lehengas and dupattas timeless yet contemporary, rooted yet radical. Each piece becomes a bridge between generations, proving that heritage, when nurtured with imagination, can become a force of modern elegance. Fueling this revival is a new generation of consumers aware, intentional, and value-driven. They are not just buying garments; they are investing in stories, livelihoods, and a slower, more meaningful approach to fashion. Their preferences are shaping a new future — one where sustainability and culture coexist. Handloom, in that sense, is no longer just a product. It is a philosophy. A return to roots. A celebration of human hands in a machine-led world. So today, as we celebrate World Handloom Day, let's honour the ones behind the loom, the weavers who spin stories into every thread, the artisans who carry generations of wisdom in their fingertips, and the visionaries who believe that craft is the future of fashion. Because in every handloom textile lies more than a pattern, there lies a pulse. One that beats with identity, resilience, and grace. And that, truly, is India woven. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
