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Business Standard
15-05-2025
- Business
- Business Standard
GLA University boosts enrolment and builds leadership through Quora
PRNewswire Mumbai (Maharashtra) [India], May 15: GLA University, a NAAC A+ accredited premier university with presence in Mathura and Greater Noida, Uttar Pradesh, has set a new benchmark in student engagement by leveraging Quora Ads to connect with aspiring students. Through an innovative and cost-effective campaign, the university has successfully enhanced its visibility and driven meaningful engagement within the student community. Reaching the Right Audience with Advanced Targeting To expand its reach, GLA University launched a Promoted Answers campaign on Quora, strategically targeting students researching Business School Admissions, programs, and higher education opportunities. Using Quora's advanced targeting tools, the campaign focused on students in key cities, delivering tailored content that addressed their aspirations and concerns. The campaign stood out for its use of long-form Promoted Answers, which engaged and educated prospective students. By highlighting key proof points such as exceptional placement rates, state-of-the-art campus facilities, and a strong academic reputation, GLA University provided students and parents with the confidence to choose their institution. Impressive Results that Outperform Industry Benchmarks The campaign's results were outstanding, achieving a click-through rate (CTR) of 6.8%, which is three times the industry benchmark. GLA University's content generated 7.9 million impressions, creating widespread awareness among its target audience. Even more impressively, the campaign achieved this success with a highly cost-effective strategy, recording a cost-per-click (CPC) of just INR 1.65. "The platform has allowed us to connect with curious users actively seeking information about our university and courses," said Amit Agrawal, Director of Admission & Marketing at GLA University. "Quora's advanced targeting tools and engaging ad formats have proven to be invaluable in reaching prospective students and building meaningful connections." A Testament to the Power of Targeted Advertising The campaign's success highlights the effectiveness of simple, honest, and informative communication in building trust and engagement. By using Quora's platform, GLA University has shown how educational institutions can inspire and inform young minds while fostering connections with the right audience. "GLA University's campaign is a shining example of how targeted advertising can deliver outstanding results," said Gurmit Singh, General Manager at Quora APAC and MEA. "We are proud to support institutions like GLA University in their mission to guide and empower students."


Business Upturn
15-05-2025
- Business
- Business Upturn
GLA University boosts enrolment and builds leadership through Quora
MUMBAI, India , May 15, 2025 /PRNewswire/ — GLA University, a NAAC A+ accredited premier university with presence in Mathura and Greater Noida, Uttar Pradesh, has set a new benchmark in student engagement by leveraging Quora Ads to connect with aspiring students. Through an innovative and cost-effective campaign, the university has successfully enhanced its visibility and driven meaningful engagement within the student community. Reaching the Right Audience with Advanced Targeting To expand its reach, GLA University launched a Promoted Answers campaign on Quora, strategically targeting students researching Business School Admissions, programs, and higher education opportunities. Using Quora's advanced targeting tools, the campaign focused on students in key cities, delivering tailored content that addressed their aspirations and concerns. The campaign stood out for its use of long-form Promoted Answers, which engaged and educated prospective students. By highlighting key proof points such as exceptional placement rates, state-of-the-art campus facilities, and a strong academic reputation, GLA University provided students and parents with the confidence to choose their institution. Impressive Results that Outperform Industry Benchmarks The campaign's results were outstanding, achieving a click-through rate (CTR) of 6.8%, which is three times the industry benchmark. GLA University's content generated 7.9 million impressions, creating widespread awareness among its target audience. Even more impressively, the campaign achieved this success with a highly cost-effective strategy, recording a cost-per-click (CPC) of just INR 1.65. 'The platform has allowed us to connect with curious users actively seeking information about our university and courses,' said Amit Agrawal , Director of Admission & Marketing at GLA University. 'Quora's advanced targeting tools and engaging ad formats have proven to be invaluable in reaching prospective students and building meaningful connections.' A Testament to the Power of Targeted Advertising The campaign's success highlights the effectiveness of simple, honest, and informative communication in building trust and engagement. By using Quora's platform, GLA University has shown how educational institutions can inspire and inform young minds while fostering connections with the right audience. 'GLA University's campaign is a shining example of how targeted advertising can deliver outstanding results,' said Gurmit Singh , General Manager at Quora APAC and MEA. 'We are proud to support institutions like GLA University in their mission to guide and empower students.' About Quora Quora is a knowledge-sharing platform with over 100 million monthly unique visitors in India . By connecting brands with engaged audiences through its targeted advertising solutions, Quora helps businesses tell their stories effectively and meaningfully. Photo: Logo:
Yahoo
15-05-2025
- Business
- Yahoo
GLA University boosts enrolment and builds leadership through Quora
MUMBAI, India, May 15, 2025 /PRNewswire/ -- GLA University, a NAAC A+ accredited premier university with presence in Mathura and Greater Noida, Uttar Pradesh, has set a new benchmark in student engagement by leveraging Quora Ads to connect with aspiring students. Through an innovative and cost-effective campaign, the university has successfully enhanced its visibility and driven meaningful engagement within the student community. Reaching the Right Audience with Advanced Targeting To expand its reach, GLA University launched a Promoted Answers campaign on Quora, strategically targeting students researching Business School Admissions, programs, and higher education opportunities. Using Quora's advanced targeting tools, the campaign focused on students in key cities, delivering tailored content that addressed their aspirations and concerns. The campaign stood out for its use of long-form Promoted Answers, which engaged and educated prospective students. By highlighting key proof points such as exceptional placement rates, state-of-the-art campus facilities, and a strong academic reputation, GLA University provided students and parents with the confidence to choose their institution. Impressive Results that Outperform Industry Benchmarks The campaign's results were outstanding, achieving a click-through rate (CTR) of 6.8%, which is three times the industry benchmark. GLA University's content generated 7.9 million impressions, creating widespread awareness among its target audience. Even more impressively, the campaign achieved this success with a highly cost-effective strategy, recording a cost-per-click (CPC) of just INR 1.65. "The platform has allowed us to connect with curious users actively seeking information about our university and courses," said Amit Agrawal, Director of Admission & Marketing at GLA University. "Quora's advanced targeting tools and engaging ad formats have proven to be invaluable in reaching prospective students and building meaningful connections." A Testament to the Power of Targeted Advertising The campaign's success highlights the effectiveness of simple, honest, and informative communication in building trust and engagement. By using Quora's platform, GLA University has shown how educational institutions can inspire and inform young minds while fostering connections with the right audience. "GLA University's campaign is a shining example of how targeted advertising can deliver outstanding results," said Gurmit Singh, General Manager at Quora APAC and MEA. "We are proud to support institutions like GLA University in their mission to guide and empower students." About Quora Quora is a knowledge-sharing platform with over 100 million monthly unique visitors in India. By connecting brands with engaged audiences through its targeted advertising solutions, Quora helps businesses tell their stories effectively and meaningfully. Photo: View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data


Time of India
06-05-2025
- Business
- Time of India
Techno Electric & Engineering Company Ltd launches $1 billion digital infrastructure arm, to build 36 MW data centre in Chennai
Bengaluru: Techno Electric & Engineering Company Ltd (TEECL) has launched a new subsidiary, Techno Digital Infra Pvt Ltd, marking its formal entry into India's digital infrastructure sector. Backed by a planned investment of $1 billion, the company aims to build a network of hyperscale and edge data centres with a total capacity of 250 MW across the company is setting up a 36 MW hyperscale data centre at SIPCOT IT Park, Siruseri in Chennai. The rated-3 facility will span 2 lakh sqft, will house up to 2,400 racks, and feature energy-efficient systems including Battery Energy Storage Systems (BESS), adiabatic cooling, and a Power Usage Effectiveness (PUE) of 1.35."The decision to enter the digital infrastructure space is both timely and visionary," said Padam Prakash Gupta, MD, TEECL. "With our legacy in power infrastructure and EPC, we see ourselves as natural enablers of this transformation."As part of its national rollout, Techno has partnered with RailTel Corporation of India Ltd to develop 102 edge data centres across 23 states."Our hybrid strategy integrating hyperscale and edge will redefine how data is hosted and delivered," said Amit Agrawal, president, Techno project will be the largest deployment of its kind, bringing low-latency computing closer to users in Tier 2 and Tier 3 cities, empowering sectors such as AI, BFSI, telecom, OTT, e-sports, healthcare, e-governance, and manufacturing, the company said in an official press partnership with RailTel embodies our core belief that digital infrastructure should be democratised to transform India into a digitally empowered society and knowledge-based economy," said Ankit Saraiya, director & CEO, Techno Electric & Engineering Co. is a listed EPC (engineering, procurement, and construction) firm with a $1.5 billion market cap, active in power, renewables, emission control, smart metering, and data centre development.


Time of India
06-05-2025
- Business
- Time of India
TEECL launches digital infra arm; outlays USD 1 bn for data centres with 250 MW combined capacity
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Techno Electric & Engineering Company Ltd on Tuesday announced the launch of Techno Digital Infra Pvt Ltd -- its new digital infrastructure arm -- backed by a USD 1 billion investment aimed at establishing a cumulative capacity of 250 MW in hyperscale and edge data centers across India. Commencing its operations, the TEECL wholly-owned subsidiary is building a 36 MW hyperscale data centre within SIPCOT IT Park in Siruseri, Chennai Future hyperscale data centre sites are planned in Kolkata and Noida."Techno Electric & Engineering Company Ltd. (TEECL)...has officially launched Techno Digital Infra Pvt Ltd, its wholly-owned digital infrastructure arm. Backed by an ambitious investment plan of USD 1 billion, Techno Digital plans an integrated network of hyperscale and edge data centres targeting a cumulative capacity of 250 MW spread across the country," the company said in a regulatory 36 MW hyperscale data center in Chennai, spanning about 2 lakh square feet, shall house up to 2,400 racks, integrating renewable energy with Battery Energy Storage Systems (BESS) for continuous sustainability, adiabatic cooling for water efficiency, 25 per cent green cover and a facility design power usage effectiveness of data centres are huge facilities that store and process massive workloads and data for large companies, enabling cloud services at a global also announced a partnership with RailTel Corporation of India Ministry of Railways ) to build edge data centres in 102 cities across 23 states."This landmark project will be the largest deployment of its kind, bringing low-latency computing closer to users in Tier 2 and Tier 3 cities, empowering sectors such as AI, BFSI, telecom, OTT, e-sports, healthcare, e-governance, and manufacturing," the company data centres are small, localised facilities that process data closer to users to reduce latency and improve speed for real-time applications."Our hybrid strategy integrating hyperscale and edge will redefine how data is hosted, processed, and delivered. Whether it's AI, OTT, fintech, or governance, our infrastructure is designed for the next decade of digital growth. We are empowering our ecosystem partners to offer unique solutions around cloud, security and managed services thereby ensuring cutting edge technology's ubiquitous availability and affordability," Techno Digital President Amit Agrawal TEECL is an EPC (engineering, procurement, and construction) service provider for the energy sector.