GLA University boosts enrolment and builds leadership through Quora
Reaching the Right Audience with Advanced Targeting
To expand its reach, GLA University launched a Promoted Answers campaign on Quora, strategically targeting students researching Business School Admissions, B.Tech programs, and higher education opportunities. Using Quora's advanced targeting tools, the campaign focused on students in key cities, delivering tailored content that addressed their aspirations and concerns.
The campaign stood out for its use of long-form Promoted Answers, which engaged and educated prospective students. By highlighting key proof points such as exceptional placement rates, state-of-the-art campus facilities, and a strong academic reputation, GLA University provided students and parents with the confidence to choose their institution.
Impressive Results that Outperform Industry Benchmarks
The campaign's results were outstanding, achieving a click-through rate (CTR) of 6.8%, which is three times the industry benchmark. GLA University's content generated 7.9 million impressions, creating widespread awareness among its target audience. Even more impressively, the campaign achieved this success with a highly cost-effective strategy, recording a cost-per-click (CPC) of just INR 1.65.
'The platform has allowed us to connect with curious users actively seeking information about our university and courses,' said Amit Agrawal , Director of Admission & Marketing at GLA University. 'Quora's advanced targeting tools and engaging ad formats have proven to be invaluable in reaching prospective students and building meaningful connections.'
A Testament to the Power of Targeted Advertising
The campaign's success highlights the effectiveness of simple, honest, and informative communication in building trust and engagement. By using Quora's platform, GLA University has shown how educational institutions can inspire and inform young minds while fostering connections with the right audience.
'GLA University's campaign is a shining example of how targeted advertising can deliver outstanding results,' said Gurmit Singh , General Manager at Quora APAC and MEA. 'We are proud to support institutions like GLA University in their mission to guide and empower students.'
About Quora
Quora is a knowledge-sharing platform with over 100 million monthly unique visitors in India . By connecting brands with engaged audiences through its targeted advertising solutions, Quora helps businesses tell their stories effectively and meaningfully.
Photo: https://mma.prnewswire.com/media/2687315/QUORA_GLA_University.jpg
Logo: https://mma.prnewswire.com/media/2443578/Quora_Logo.jpg
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
43 minutes ago
- Yahoo
Imparta Releases Fully Agentic AI Sales Enablement Ecosystem
LONDON, Aug. 11, 2025 /PRNewswire/ -- Imparta has just released a fully agentic version of its award-winning i-Coach® AI system, delivering enablement at enterprise scale, to make every seller a top performer. Personalised: i-Coach® AI gets to know each user's role, context, goals, and strengths, and it remembers past discussions. It looks for patterns and delivers deeply tailored coaching, training, insights, methodology-aware roleplays, and more. Proactive: i-Coach® AI gets in touch to follow up on coaching conversations, driving accountability and results. It proactively suggests ideas to front-line staff and managers alike, to help drive performance. Powerful: i-Coach® AI draws on 1.5 million words of researched best practice across sales, service, and management, to power 20+ agents to perform. It also taps into the organisation's own data sources to deliver expert, adaptive support, coaching, and learning. Richard Barkey, Founder and CEO of Imparta, commented: "Imparta was first to market in 2023 with AI coaching powered by sales IP, and we have added multiple AI use-cases since. But the agentic version of i-Coach AI takes everything to the next level. It doesn't just respond; it anticipates. It recalls who you are, what you've accomplished, and what you're aiming to improve. Our proprietary agents cover everything from call analysis and conversation intelligence to learning curation, adaptive coaching, deal planning, and creative problem-solving. They support front-line managers directly, as well as sales and service teams, and critically, they re-form the connection between analysis and learning that so many platforms break. We are adding new agents all the time, and I am incredibly excited about the potential to transform commercial results at a global scale". Megan Andrew, Head of Platform and AI, said: "Our enterprise clients have been clear that they don't want another AI platform – they already have too many 'islands of AI' that lead to siloed data and a poor user experience. i-Coach® AI is truly integrated. It connects to your data. It fits into your tech stack as an orchestrator (with text, voice, and video avatar options) and manages multiple vendor agents, or it can work as headless agents within an existing AI ecosystem." To mark the launch, Imparta will host a series of live webinars and interactive demonstrations starting with sessions taking place on August 28th and September 9th. These sessions will provide insights such as: How agentic AI differs from other AI models, drives, and tracks performance The 20 AI agents that your sales team needs, and the 5 types of human agent that make them stick. The key data integrations that improve AI effectiveness. How to avoid AI silos and create a unified user experience Click here to register: About ImpartaImparta is a global leader in performance improvement for Sales, CX and Leadership. Imparta's 25 years of research and experience with leading global organisations allows it to deliver: The skills to win: Imparta's modern, research-based methodology equips sellers to make sense of each situation, choose the right response, and deliver results based on 180+ best practice skill modules. Embedded at scale: Imparta's expert designers, consultants and trainers help you assess, develop, coach, and continuously improve sales capabilities at scale, globally, in local language. Powered by agentic AI: i-Coach® AI is an agentic solution that delivers proactive and personalised assessment, learning, coaching and task support for every user, integrated into your AI infrastructure. Together, these elements allow organisations to assess, develop, coach, practice, and continuously improve sales capabilities at global scale, while tracking results and adjusting as the team and markets evolve. They can be used to plug gaps in sales enablement, or to build an entire enablement solution. Media Contact: Video - - View original content: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
2 hours ago
- Yahoo
Trip.com Secures Exclusive Ticketing Partnership with Palawan Innovation Studios for The Palawan @ Sentosa
SINGAPORE, Aug. 11, 2025 /PRNewswire/ -- a leading global travel services provider, is proud to announce an exclusive third-party ticketing distribution partnership with Palawan Innovation Studios Pte Ltd for HyperDrive, Southeast Asia's first indoor gamified electric go-kart circuit located on Sentosa. Under the agreement, will serve as the exclusive distributor across all online third-party sales channels for HyperDrive. Palawan Innovation Studios will continue to operate its own direct-to-consumer channels through its official website and on-site ticket counters. This collaboration marks a significant milestone in regional strategy to move beyond conventional attraction products and strengthen its portfolio of "Play & Experience" offerings – a category focused on immersive, lifestyle-driven entertainment that appeals to the modern traveller. "Today's travellers are seeking more than just sightseeing – they want energy, immersion, and unique experiences," said Chase Liu, General Manager of Attractions & Tours, Group. "HyperDrive is exactly the kind of high-octane, experiential attraction that defines our growing focus on 'Play & Experience' products. We're excited to lead the charge with Palawan Innovation Studios to bring this next-generation experience to a broader audience." As part of this exclusive arrangement, will manage and centralise HyperDrive's ticket inventory across various platforms including its sister platform Ctrip, other affiliated sites, and selected resellers to ensure consistency in availability, pricing, and customer experience. This streamlined distribution approach eliminates market fragmentation and enhances operational efficiency for all stakeholders. "We're pleased to appoint as our exclusive ticketing distribution partner for HyperDrive," said Markus Christ, General Manager at Palawan Innovation Studios Pte Ltd. "Their extensive network, digital expertise, and proven ability to scale destination products across the region make them the ideal partner to support our growth ambitions." In addition to managing distribution, will support the partnership through joint marketing campaigns targeting both local and international audiences. Initiatives will include digital promotions, seasonal campaigns, and increased visibility across regional platforms. This partnership reaffirms commitment to delivering differentiated experiences across Asia's key tourism hubs, positioning the platform as the preferred destination for high-quality, experiential travel products. This has underpinned growth in bookings for attractions and tours in Singapore, which grew by over 50% in the first six months of this year. Bookings by Singapore users was particularly strong, jumping over four-fold. The top source locales for Singapore attraction bookings in the same period were mainland China, Hong Kong, Korea, Japan, and Taiwan. There was also strong growth for bookings from India, Vietnam, Australia, and Southeast Asian neighbours Malaysia, Indonesia and Thailand. About is an international one-stop travel service provider, available in 24 languages across 39 countries and regions in 35 local currencies. has an extensive hotel and flight network consisting of more than 1.5 million hotels and flights from over 640 airlines covering 3,400 airports in 220 countries and regions around the globe. world-class 24/7 multilingual customer service help to 'create the best travel experience' for its millions of customers worldwide. To book your next trip, visit About The Palawan @ Sentosa – HyperDrive Located at The Palawan @ Sentosa, HyperDrive is Asia's first indoor gamified electric go-kart circuit. The three-level indoor track features 308 metres of exciting straightaways and 14 thrilling turns. The experience is powered by a fleet of high-performance electric go-karts, equipped with industry-leading engines, ergonomic seat designs and pro-level steering wheels. In 2024, HyperDrive introduced Asia's first Game of Karts — an interactive race where players collect 'weapons' to sabotage competitors or 'boosts' to turbo-charge to the finish line, all while immersing in special lighting and sound effect for the ultimate experience. HyperDrive is one of the many vibrant experiences at The Palawan @ Sentosa which is Shangri-La Group's first standalone lifestyle and entertainment precinct located on Sentosa Island, Singapore. The 183,000 square-foot development is a beach wonderland curated with multi-faceted, unique leisure and dining experiences for guests. Designed for both local and international visitors, patrons can expect to spend an entire day exploring, playing, and bonding over activities and delicious fare, in a tropical island setting. View original content to download multimedia: SOURCE Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
a day ago
- Yahoo
Keys® Inc. Celebrates Landmark Success at ALOA 2025, Unveils the LINC Act to Secure America's Locksmithing Future
ORLANDO, Fla., Aug. 9, 2025 /PRNewswire/ -- Keys®, the all-in-one technology platform transforming the locksmith industry, has wrapped up a groundbreaking showing at the ALOA 2025 Security Expo with record new registrations and an outpouring of industry support. Over two action-packed days, locksmiths from across the country connected with Keys® to explore innovative tools, including instant payments, dynamic invoicing, inventory control, and AI-powered dispatching. One of the event's biggest takeaways was a bold step toward securing the nation's safety: the announcement of the LINC Act (Locksmith Industry National Certification Act) — a proposed federal law to standardize locksmith licensing across all 50 states. The LINC Act at a Glance: One Standard Nationwide: Creates a single federal locksmith certification, ensuring consistent professional and security standards. No Cost for Certified Locksmiths: Certification fees waived for locksmiths already holding recognized state or industry credentials. Higher Public Safety: Stops unvetted, unqualified individuals from performing locksmith work. Interstate Freedom: Certified locksmiths can operate in any state without additional licensing hurdles. Support for Small Businesses: Reduces red tape and expands business opportunities for legitimate operators. "Locksmiths are America's first responders for security breaches and lock emergencies," said Loay Jamal Alyousfi, CEO of Keys® Inc. "It's just common sense to have a unified standard that keeps our country secure, empowers honest locksmiths, and eliminates bad actors. This administration has the momentum to make it happen — and we're here to lead the charge." Since unveiling the LINC Act at the Associated Locksmiths of America (ALOA) 2025 Security Expo, Keys® has actively engaged in strategic outreach to advance the legislation. This includes ongoing communications with the ALOA legislative board, direct communication with members of Congress, and formal submission of the bill text to the U.S. Department of Homeland Security for review and feedback. At ALOA 2025, Keys® proved it's more than just a software leader — it's the driving force for a safer, smarter locksmith industry. About Keys® is an innovative financial technology company dedicated to empowering locksmith professionals through cutting-edge software. With a mission to modernize the locksmith trade and protect public safety, Keys® is also spearheading the LINC Act, aiming to set a national standard for locksmith certification. Press Contact:press@ View original content to download multimedia: SOURCE Keys Inc. Sign in to access your portfolio
