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Time of India
7 hours ago
- Business
- Time of India
Instamart partners with Bharat Organics to bring certified organic staples to Indian homes
Swiggy's Instamart on Monday announced that it has joined hands with Bharat Organics , a farmer-led cooperative brand, to launch a range of certified organic staples across major Indian cities. The partnership, forged through a memorandum of understanding (MoU) with the National Cooperative Organic Limited (NCOL), will make 21 organic food products available to consumers via Instamart's digital platform. Shares of Swiggy Ltd were trading at Rs 364.35, down Rs 10.10 (2.70 per cent ) as of 1:22 pm IST. The alliance is aimed at connecting India's traditional organic farming cooperatives to the country's growing base of health-conscious, digital-first consumers. Products such as pulses, spices, cereals, sweeteners, teas, and organic oils will now be accessible on Instamart in metros and Tier-1 cities at prices significantly below market rates. 'This initiative also aligns with the Government of India's broader vision under White Revolution 2.0, which emphasizes strengthening the agri-cooperative ecosystem through sustainable practices, market access, and digital enablement. By connecting traditional farmer cooperatives to tech-enabled platforms like Instamart, the partnership underscores the role of cooperatives in shaping a healthier, more resilient India,' it said in a statement. 'This partnership with Bharat Organics helps us take a significant step toward promoting healthier living by making a wide range of organic product options easily available to the customers of Instamart,' said Amitesh Jha, CEO, Instamart. 'It also aligns with our broader goal of supporting the growth of local communities through technology. In addition to this, this collaboration is beneficial for India's organic farmers, by enabling greater market access.' Consumers will be able to choose from staples including tur dal, masoor dal, rajma, kabuli chana, basmati rice, atta, jaggery powder, whole and ground spices, honey, ghee, and herbal teas. Every pack comes with a QR code linking to real-time lab test reports verifying pesticide-free status, certified against over 245 residues, marking a new level of transparency in India's grocery segment. Prices have been deliberately kept competitive to encourage adoption. For example, organic tur dal will retail at Rs 240/kg, notably lower than the market average of Rs 290–Rs 300/kg. Shri Ashish Kumar Bhutani, Secretary, Ministry of Cooperation, welcomed the initiative. 'With Bharat Organics, we're offering a range of clean, lab-tested organic staples that are not only accessible to consumers but also ensure fair returns for farming communities. The launch on Swiggy Instamart is a meaningful step forward, bridging our agricultural roots with today's digital consumer landscape.' Shri Vipul Mittal, Managing Director, NCOL, added, 'Swiggy Instamart's reach, reliability, and consumer trust make it an ideal platform to bring Bharat Organics into the homes of a new generation of mindful buyers. Through Swiggy's platform, we're not only delivering food but also building trust, transparency, and empowerment into the grocery-buying experience.' Bharat Organics follows a farmer-first profit-sharing model, with nearly 50 per cent of profits going directly to member farmers. The brand already has a strong offline presence across Delhi-NCR, with distribution through 10,000+ retail outlets including 300+ Safal stores via its partnership with Mother Dairy, it informed. The Instamart collaboration marks its first major foray into digital grocery retail .
Time of India
12 hours ago
- Business
- Time of India
Instamart partners with Bharat Organics to bring certified organic staples to Indian homes
Swiggy's Instamart on Monday announced that it has joined hands with Bharat Organics , a farmer-led cooperative brand, to launch a range of certified organic staples across major Indian cities. The partnership, forged through a memorandum of understanding (MoU) with the National Cooperative Organic Limited (NCOL), will make 21 organic food products available to consumers via Instamart's digital platform. Shares of Swiggy Ltd were trading at ₹364.35, down ₹10.10 (2.70%) as of 1:22 pm IST. The alliance is aimed at connecting India's traditional organic farming cooperatives to the country's growing base of health-conscious, digital-first consumers. Products such as pulses, spices, cereals, sweeteners, teas, and organic oils will now be accessible on Instamart in metros and Tier-1 cities at prices significantly below market rates. Also Read: Instamart drops parent 'Swiggy' in re-branding move for quick commerce platform 'This initiative also aligns with the Government of India's broader vision under White Revolution 2.0, which emphasizes strengthening the agri-cooperative ecosystem through sustainable practices, market access, and digital enablement. By connecting traditional farmer cooperatives to tech-enabled platforms like Instamart, the partnership underscores the role of cooperatives in shaping a healthier, more resilient India,' it said in a statement. Live Events 'This partnership with Bharat Organics helps us take a significant step toward promoting healthier living by making a wide range of organic product options easily available to the customers of Instamart,' said Amitesh Jha, CEO, Instamart. 'It also aligns with our broader goal of supporting the growth of local communities through technology. In addition to this, this collaboration is beneficial for India's organic farmers, by enabling greater market access.' Consumers will be able to choose from staples including tur dal, masoor dal, rajma, kabuli chana, basmati rice, atta, jaggery powder, whole and ground spices, honey, ghee, and herbal teas. Every pack comes with a QR code linking to real-time lab test reports verifying pesticide-free status, certified against over 245 residues, marking a new level of transparency in India's grocery segment. Prices have been deliberately kept competitive to encourage adoption. For example, organic tur dal will retail at ₹240/kg, notably lower than the market average of ₹290–₹300/kg. Also Read: Rapido cuts food delivery charges by half to counter Zomato, Swiggy Shri Ashish Kumar Bhutani, Secretary, Ministry of Cooperation, welcomed the initiative. 'With Bharat Organics, we're offering a range of clean, lab-tested organic staples that are not only accessible to consumers but also ensure fair returns for farming communities. The launch on Swiggy Instamart is a meaningful step forward, bridging our agricultural roots with today's digital consumer landscape.' Shri Vipul Mittal, Managing Director, NCOL, added, 'Swiggy Instamart's reach, reliability, and consumer trust make it an ideal platform to bring Bharat Organics into the homes of a new generation of mindful buyers. Through Swiggy's platform, we're not only delivering food but also building trust, transparency, and empowerment into the grocery-buying experience.' Bharat Organics follows a farmer-first profit-sharing model, with nearly 50% of profits going directly to member farmers. The brand already has a strong offline presence across Delhi-NCR, with distribution through 10,000+ retail outlets including 300+ Safal stores via its partnership with Mother Dairy, it informed. The Instamart collaboration marks its first major foray into digital grocery retail .
The Hindu
30-04-2025
- Business
- The Hindu
Swiggy Instamart to deliver gold and silver coins from Kalyan Jewellers
Swiggy Instamart will deliver gold and silver coins of various weights from Kalyan Jewellers to customers in a matter of minutes, announced the companies in a press note. The coins now available through the quick commerce service include include 0.5 gram and 1 gram gold coins, as well as 5 gram, 10 gram, and 20 gram silver coins. The 24-Karat, BIS hallmarked gold coins and the certified, 999 pure silver coins both come with decorative motifs. The coins will be available to order all year round, though they are being launched in preparation for the Akshaya Tritiya festival, when it is trendy to buy precious metals. Swiggy Instamart customers can use the service to order gold and silver coins across all 100 cities, including top metros, the company said. 'We're excited to welcome Kalyan Jewellers to our platform ahead of Akshaya Tritiya. With more customers embracing the convenience of quick commerce for festive and traditional purchases, this partnership is both timely and relevant. Our goal is to ensure that customers can access trusted, certified products like gold and silver coins with the same ease as they would groceries or other household purchases,' said Amitesh Jha, CEO of Instamart. Blinkit also offers gold and silver coin deliveries in a matter of minutes, with the launch scheduled around the Diwali and Dhanteras festival last year.
Time of India
27-04-2025
- Business
- Time of India
Cooperation ministry signs MoU with Swiggy Instamart to market cooperative products, ET HospitalityWorld
The cooperation ministry has signed a memorandum of understanding with Swiggy Instamart to onboard cooperative dairy and other products on the ecommerce platform. Under the agreement, products under Bharat Organics and other cooperative dairy products will be available on Swiggy's ecommerce and qcommerce platforms. The agreement was signed on Friday by Swiggy Instamart CEO Amitesh Jha and Joint Secretary of the ministry D K Verma, with Cooperation Secretary Ashish Kumar Bhutani present at the ceremony. "The signing of MoU will facilitate cooperatives to connect to new age customers through new age technologies," the ministry said in a statement. Advt Join the community of 2M+ industry professionals Subscribe to our newsletter to get latest insights & analysis. Download ETHospitalityWorld App Get Realtime updates Save your favourite articles Scan to download App Swiggy will create a dedicated "Cooperative" category on its platform, featuring organic products, dairy, millets, handicraft and other items developed by cooperative partnership aims to support cooperative brands in marketing, promotion, consumer technology and capacity building, according to the collaboration comes as the United Nations has declared 2025 as the International Year of Cooperation, with Swiggy and the ministry planning an awareness campaign to promote cooperative movements nationwide.A day earlier, the cooperation secretary inaugurated a state-of-the-art packaging facility for National Cooperative Organics Limited in Noida, focused on packaging pulses and organic food products.
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Business Standard
26-04-2025
- Business
- Business Standard
Cooperation ministry signs MoU with Swiggy Instamart to market products
The cooperation ministry has signed a memorandum of understanding with Swiggy Instamart to onboard cooperative dairy and other products on the e-commerce platform. Under the agreement, products under Bharat Organics and other cooperative dairy products will be available on Swiggy's e-commerce and q-commerce platforms. The agreement was signed on Friday by Swiggy Instamart CEO Amitesh Jha and Joint Secretary of the ministry D K Verma, with Cooperation Secretary Ashish Kumar Bhutani present at the ceremony. "The signing of MoU will facilitate cooperatives to connect to new age customers through new age technologies," the ministry said in a statement. Swiggy will create a dedicated "Cooperative" category on its platform, featuring organic products, dairy, millets, handicraft and other items developed by cooperative organizations. The partnership aims to support cooperative brands in marketing, promotion, consumer technology and capacity building, according to the ministry. The collaboration comes as the United Nations has declared 2025 as the International Year of Cooperation, with Swiggy and the ministry planning an awareness campaign to promote cooperative movements nationwide. A day earlier, the cooperation secretary inaugurated a state-of-the-art packaging facility for National Cooperative Organics Limited in Noida, focused on packaging pulses and organic food products. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
