Instamart partners with Bharat Organics to bring certified organic staples to Indian homes
Instamart
on Monday announced that it has joined hands with
Bharat Organics
, a farmer-led cooperative brand, to launch a range of certified organic staples across major Indian cities. The partnership, forged through a memorandum of understanding (MoU) with the National Cooperative Organic Limited (NCOL), will make 21 organic food products available to consumers via Instamart's digital platform.
Shares of
Swiggy Ltd
were trading at Rs 364.35, down Rs 10.10 (2.70 per cent ) as of 1:22 pm IST.
The alliance is aimed at connecting India's traditional
organic farming cooperatives
to the country's growing base of health-conscious, digital-first consumers. Products such as pulses, spices, cereals, sweeteners, teas, and organic oils will now be accessible on Instamart in metros and Tier-1 cities at prices significantly below market rates.
'This initiative also aligns with the Government of India's broader vision under White Revolution 2.0, which emphasizes strengthening the agri-cooperative ecosystem through sustainable practices, market access, and digital enablement. By connecting traditional farmer cooperatives to tech-enabled platforms like Instamart, the partnership underscores the role of cooperatives in shaping a healthier, more resilient India,' it said in a statement.
'This partnership with Bharat Organics helps us take a significant step toward promoting healthier living by making a wide range of organic product options easily available to the customers of Instamart,' said Amitesh Jha, CEO, Instamart. 'It also aligns with our broader goal of supporting the growth of local communities through technology. In addition to this, this collaboration is beneficial for India's organic farmers, by enabling greater market access.'
Consumers will be able to choose from staples including tur dal, masoor dal, rajma, kabuli chana, basmati rice, atta, jaggery powder, whole and ground spices, honey, ghee, and herbal teas. Every pack comes with a QR code linking to real-time lab test reports verifying pesticide-free status, certified against over 245 residues, marking a new level of transparency in India's grocery segment.
Prices have been deliberately kept competitive to encourage adoption. For example, organic tur dal will retail at Rs 240/kg, notably lower than the market average of Rs 290–Rs 300/kg.
Shri Ashish Kumar Bhutani, Secretary, Ministry of Cooperation, welcomed the initiative. 'With Bharat Organics, we're offering a range of clean, lab-tested organic staples that are not only accessible to consumers but also ensure fair returns for farming communities. The launch on
Swiggy Instamart
is a meaningful step forward, bridging our agricultural roots with today's digital consumer landscape.'
Shri Vipul Mittal, Managing Director, NCOL, added, 'Swiggy Instamart's reach, reliability, and consumer trust make it an ideal platform to bring Bharat Organics into the homes of a new generation of mindful buyers. Through Swiggy's platform, we're not only delivering food but also building trust, transparency, and empowerment into the grocery-buying experience.'
Bharat Organics follows a farmer-first profit-sharing model, with nearly 50 per cent of profits going directly to member farmers. The brand already has a strong offline presence across Delhi-NCR, with distribution through 10,000+ retail outlets including 300+ Safal stores via its partnership with Mother Dairy, it informed. The Instamart collaboration marks its first major foray into
digital grocery retail
.
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