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Why Not Establish a National Council for Soft Power in Jordan? - Jordan News
Why Not Establish a National Council for Soft Power in Jordan? - Jordan News

Jordan News

time03-07-2025

  • Politics
  • Jordan News

Why Not Establish a National Council for Soft Power in Jordan? - Jordan News

Despite limited resources and geographic challenges, Jordan has historically managed to carve out a prominent regional and international role—thanks largely to its rich reserves of soft power, which extend beyond the traditional metrics of influence. Its moderate foreign policy, Hashemite legitimacy, humanitarian leadership, and internal stability have all contributed to Jordan's image as a rational, peace-making nation and a moral anchor in times of conflict and division. اضافة اعلان The Hashemite leadership, particularly King Abdullah II, has played a central role in this orientation, championing a model of ethical and calm diplomacy. Through initiatives such as the Amman Message, Jordan has also presented an advanced model of interfaith dialogue and cultural rapprochement. In the same vein, Jordan has set an exemplary model of security and political stability in a turbulent environment, making it a destination for international conferences and a headquarters for UN and regional organizations. Its academic and media institutions have also contributed to building a respectable public image, thanks to its graduates and media and intellectual talents, who have played a role in marketing the Jordanian story abroad with professionalism and poise. One of the most striking features of Jordan's soft power is its longstanding humanitarian role. For decades, the country has welcomed refugees from Palestine, Iraq, Syria, and Yemen—despite facing significant economic pressure. This ethical stance, though costly internally, has earned Jordan rare moral and political credibility on the world stage. Jordan's rich religious and cultural heritage also plays a key role in its soft power toolkit. Sites like the Baptism Site, Petra, Jerash, and the shrines of the Prophet's companions serve as cultural and spiritual touchstones that foster civilizational dialogue and attract religious and cultural tourism. On the security front, the Jordanian Armed Forces' participation in international peacekeeping, humanitarian, and medical missions has further added a new dimension to its soft power—presenting the country not as a source of conflict, but as a contributor to its resolution. Yet, despite this impressive reservoir of soft power, there is still a pressing need for a more systematic and strategic activation of these assets. This calls for the establishment of a national soft power council or authority—regardless of its exact name or structure—that would report directly to the Prime Minister's Office, or fall under the Ministry of Foreign Affairs or the Ministry of Information. This would be in line with successful models seen in countries like the UAE and Qatar, which recognized early on that true, lasting influence is not solely built on hard power but also on the strength of a nation's image and cultural capital. Such a council would be tasked with developing a comprehensive national soft power strategy encompassing all sectors in which Jordan holds competitive advantage—such as culture, arts, education, scientific research, media, public diplomacy, national identity, tourism, the economy, and the creative industries. Jordan is rich in natural, historical, and human assets that can exert deep influence if mobilized within a long-term strategic vision. The council should also be responsible for reviewing all media, cultural, and educational policies and regulations that may impact the country's external image—positively or negatively. This includes refining public messaging and enhancing the promotion of Jordan's national narrative. A key part of the council's mandate would be to maintain continuous coordination with Jordanian diplomatic missions, universities, cultural centers, and media outlets both domestically and abroad to unify messaging and reinforce a positive, accurate representation of Jordan on every platform. Additionally, the council should focus on building sustainable communication channels with influential global communities, particularly in strategic regions and major international capitals. This should be done through non-traditional tools that rely on cultural, human, and popular influence, moving from official representation to a more social, intellectual, and emotional presence. Establishing such a council is no longer a luxury or an optional bureaucratic reform—it is a national imperative, dictated by the historical moment Jordan and the region are facing. In today's world, influence is no longer wielded solely through weapons or economic might, but through a country's reputation, moral capital, and cultural legitimacy. Jordan—by virtue of its geographic uniqueness, historical depth, and internationally respected leadership—has the potential to secure a leading position in the evolving map of soft power influence. What Jordan needs is not to invent new tools of influence, but to strategically harness its existing moral, historical, political, and human wealth. These resources must be organized under a unified vision that understands true influence is not imposed—but inspired. So the question remains: Will we soon witness the birth of a national council for soft power in Jordan?

Senate Speaker congratulates King on new Hijri year
Senate Speaker congratulates King on new Hijri year

Ammon

time26-06-2025

  • Politics
  • Ammon

Senate Speaker congratulates King on new Hijri year

Ammon News - On the occasion of the new Hijri year, Senate Speaker Faisal Al Fayez greeted Jordanians, Arab and Islamic countries, His Majesty King Abdullah II, and His Royal Highness Crown Prince Al Hussein bin Abdullah II. He said, "His Majesty King Abdullah II, the possessor of political, religious, and historical legitimacy and the legitimacy of achievement, has sought, since assuming his constitutional powers, to embody the sublime meanings of the Prophet's migration, which came to enshrine the values ??of love and brotherhood, freedom and social justice, reject racism and extremism, and call for acceptance of others." According to Al Fayez, the Prophet's migration is a significant turning point in Islamic history because it exemplifies the virtues of sacrifice and steadfastness. These lessons will empower our country to face obstacles and establish communities based on the ideal and noble ideals drawn from our historic Islamic civilization and our tolerant faith, as well as on strong and unwavering foundations. These teachings also emphasize how crucial it is to fortify social cohesion and solidarity in order to meet the challenges that both our country and its citizens face. He emphasized that the high ideals and values embodied by the migration episode were consistent with the Amman Message, which His Majesty King Abdullah II conveyed to the globe. In order to establish a compassionate society free from violence, murder, and devastation, it urges adherents of the divine religions to reject hatred and extremism and to embrace love, tolerance, acceptance of others, compassion, moderation, and the development of shared interests. Petra

Awqaf minister attends 46th Amman Message conference
Awqaf minister attends 46th Amman Message conference

Jordan Times

time13-04-2025

  • Politics
  • Jordan Times

Awqaf minister attends 46th Amman Message conference

Minister of Awqaf and Islamic Affairs Mohammad Khalaileh on Sunday attends the opening of the 46th Scientific Forum on the Amman Message (Petra photo) AMMAN — Minister of Awqaf and Islamic Affairs Mohammad Khalaileh on Sunday attended the opening of the 46th Scientific Forum on the Amman Message, held by the King Abdullah II Institute for the Training and Qualification of Preachers, with the participation of scholars and intellectuals from 40 countries. Khalaileh reiterated that the Amman Message, launched by His Majesty King Abdullah in 2004, represents the core values of moderate Islam, advocating tolerance, the alleviation of hardship, and the promotion of both religious and worldly interests, describing it as a universal humanitarian and ethical charter for peaceful coexistence. Speaking on behalf of the participating countries, Dean of the Faculty of Sharia and Law at Aladdin Islamic University in Indonesia Abdul Raouf Amin commended the Amman Message as a unifying voice in a world facing ideological fragmentation and growing confusion, according to the Jordan News Agency, Petra. Director of the Institute Abdul Sattar Qudah said the Amman Message was formulated to counter international efforts aimed at distorting Islamic teachings. He cautioned against the rise of extremism that misuses religious texts to justify violence, displacement, and attacks on sacred sites. In a recorded address, Director of the Jordanian Interfaith Coexistence Research Centre Father Nabil Haddad, highlighted Jordan's leading role in promoting interfaith understanding and combating hatred. He cited key initiatives such as "A Common Word", "World Interfaith Harmony Week", and the "Amman Message" as critical tools in the global fight against extremism and terrorism. Page 2

Abdallat: Hashemite leadership champions Islamic values and human rights
Abdallat: Hashemite leadership champions Islamic values and human rights

Ammon

time17-03-2025

  • Politics
  • Ammon

Abdallat: Hashemite leadership champions Islamic values and human rights

Ammon News - On the International Day to Combat Islamophobia, Dr. Khalil Al-Abdalat, Director of the Human Rights Unit at Jordan's Prime Minister Office, emphasized the urgent need to confront hate speech and extremism while fostering justice, tolerance, and mutual respect. "As discrimination against Muslims continues to rise globally, we must strengthen international cooperation to safeguard fundamental rights for all people, regardless of their faith or cultural heritage," Al-Abdallat told Petra News Agency in an exclusive interview. Al-Abdallat highlighted the pivotal role of Jordan's Hashemite leadership, particularly His Majesty King Abdullah II, in championing Islam's authentic image as a religion of compassion, tolerance, and justice. He pointed to the landmark Amman Message of 2004 as a cornerstone initiative that clarified Islam's core principles, rejected extremism, and promoted Muslim unity while respecting intellectual and religious diversity. "Under His Majesty's guidance, Jordan has established a steadfast approach to fighting hatred and intolerance," said Al-Abdallat. "We've cultivated a culture of dialogue and openness that reflects Islamic principles which naturally align with international human rights frameworks." Jordan's policies actively protect religious and intellectual pluralism while countering extremist ideologies through initiatives that reinforce moderation and peaceful coexistence. The kingdom's historic role in safeguarding both Islamic and Christian holy sites in Jerusalem further demonstrates the Hashemite commitment to religious respect and justice. "Islam fundamentally emphasizes human equality and dignity," Al-Abdallat explained, quoting from the Amman Message: "Justice is the foundation of governance in Islam, encompassing fairness for all without exception, based on equality before the law and respect for human rights." He stressed that confronting Islamophobia extends beyond protecting Muslims from discrimination it represents part of a broader global responsibility to combat all forms of hatred and extremism while building bridges of understanding between diverse communities. Al-Abdallat concluded by calling for unified international action against hatred and for the advancement of shared human values, suggesting the Hashemite approach as a model for defending human rights and establishing principles that foster peaceful, harmonious societies.

Al-Abdalat: The Hashemite Leadership Affirms Commitment to Islamic Values and Human Rights - Jordan News
Al-Abdalat: The Hashemite Leadership Affirms Commitment to Islamic Values and Human Rights - Jordan News

Jordan News

time16-03-2025

  • Politics
  • Jordan News

Al-Abdalat: The Hashemite Leadership Affirms Commitment to Islamic Values and Human Rights - Jordan News

Dr. Khalil Al-Abdalat, Director of the Human Rights Unit at the Prime Ministry, stated that the International Day to Combat Islamophobia reaffirms the need to confront hate speech and extremism, and to establish values of justice, tolerance, and mutual respect. اضافة اعلان He added that, with the rise of discrimination against Muslims worldwide, it is essential to intensify international efforts to protect the fundamental rights of all individuals, regardless of their religion or cultural background, based on principles that form the core of both Islamic and human values. In this context, Al-Abdalat told the Jordan News Agency (Petra) that the Hashemite leadership, led by His Majesty King Abdullah II, is a global voice in defending the true image of Islam as a religion of mercy, tolerance, and justice. He highlighted that through the Amman Message, launched by His Majesty in 2004, the core principles of Islam were clarified, rejecting extremism and emphasizing the unity of Muslims and respect for intellectual and religious pluralism. Al-Abdalat also pointed out that the Jordanian state, under the leadership of His Majesty the King, has established a firm approach to combating hate and intolerance, promoting a culture of dialogue and openness. He noted that, in line with Islamic principles that align with international human rights charters, Jordan has been keen on protecting religious and intellectual pluralism, confronting extremist ideologies with policies that promote moderation and peaceful coexistence. He also mentioned that Jordan's role in protecting Islamic and Christian holy sites in Jerusalem reflects the Hashemite leadership's commitment to upholding values of justice and respecting all religions. Al-Abdalat affirmed that these efforts align with global human rights principles, where Islam emphasizes equality and human dignity, which was underscored in the Amman Message stating: "Justice is the foundation of governance in Islam, and it includes justice for all without exception, based on equality before the law and respect for human rights." He emphasized that combating Islamophobia is not just about protecting Muslims from discrimination but is part of a global responsibility to fight all forms of hate and extremism and to foster mutual understanding between peoples. Al-Abdalat called for uniting international efforts to combat hate and promote shared human values, drawing inspiration from the Hashemite leadership's example in defending human rights and instilling principles of tolerance, justice, and mutual respect, to establish communities of peace and harmony. (Petra)

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