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News18
2 days ago
- Lifestyle
- News18
Breezy And Beautiful: 6 Summer Sleepwear Looks That Beat the Heat in Style
Last Updated: Slip into summer reveries and glow all night—because sleepwear has never felt hotter Whether lounging around the house or unwinding after a long day, your sleepwear must be both comfortable and fashionable When summer heat is in full swing, there's nothing quite as amazing as slipping into soft, cool, airy, and stylish nightwear. Whether lounging around the house or unwinding after a long day, your sleepwear must be both comfortable and fashionable! These high-end summer fashion and comfort labels are your heroes this season. Slip into summer reveries and glow all night—because sleepwear has never felt hotter! Slide into stylish comfort with this silky pale grey cami top and shorts ensemble, made from sumptuously soft satin with an all-over floral print. The cami features adjustable spaghetti straps, a narrow V-neckline, a slender silhouette, and a chic cut-out detail with a criss-cross back, injecting a touch of glamour into your evening style. The coordinating shorts, with a gentle elasticated waistband, offer a snug but non-restrictive fit and come with side pockets for convenience. Perfect for sultry summer nights or sleepy mornings, this satin set perfectly balances comfort, femininity, and ease—making it a must-have in your summer sleepwear wardrobe. Price: INR 730 Chic Basic Button-Down Shirt & Pyjama Set in Grey | Clovia Restyle your pyjama wear with this fashion-forward grey button-down blouse and pyjama bottoms, crafted from butter-soft satin for a luxurious, skin-smoothing feel. Delicate white lace trims the collar, front opening, and sleeves, adding a hint of vintage romance to the short-sleeved silhouette. The full button placket is clean yet stylish, while the matching pyjama pants feature an elasticated waistband for relaxed comfort. With thoughtfully added side pockets, this set blends elegance with everyday practicality—ideal for lazy nights or lounging in style. Price: INR 747 Cotton Seersucker Pinstripe Lounge Shirt in Orchid Petal | Ammarzo Drift into classic ease with this Pearl Blush cotton sleep shirt, fashionably striped in blush pink and white. Crafted from soft 100% cotton, this button-down shirt features roll-up tabs, a clean collar, and a relaxed fit that flatters without restricting. The pastel stripes evoke quiet elegance, perfect for lounging, layering, or wearing solo. Whether you're reading a book or sipping your morning coffee, this sleep shirt ensures you do so in absolute comfort. Easy to care for—machine wash cold, tumble dry low or air dry, and iron on low—it's a timeless blend of simplicity and sophistication. Price: INR 1,599 Cotton Dobby Nightwear Set | Ammarzo Somnolent evenings and slow weekends melt away in this White Cotton Dobby Sleep Set—a breezy white-on-white co-ord designed for comfort lovers with an eye for elegance. Made of super-lightweight 100% cotton dobby, the set features a loose-fitting button-down shirt with subtle frill cuffs and soft gathers for a graceful drape. The sheer dobby stripes add breathable texture, perfect for summer nights or stylish downtime. Paired with coordinating shorts featuring a softly elasticated waistband, this co-ord offers a relaxed silhouette with understated glamour. Price: INR 2,799 Mile Fashion Knit Cotton Pyjama Set | Zivame Relax in effortless comfort with this easy-fit short-sleeve top and matching bottoms. Crafted in breathable cotton with a gentle drape, this set is made for long, lazy days or quiet nights in. The short sleeves provide just the right amount of coverage for hot summer days, making this an ideal addition to your loungewear rotation. Wear it with joggers, lounge pants, or layer it under a breezy robe—this set brings quiet sophistication with a dose of functional fashion. 6. 2 Mile Fashion Knit Cotton Pyjama Set | Zivame Tap into the Japanese-inspired rebirth of loungewear as fashionable, socially acceptable attire that goes beyond the bedroom. This cotton knit set drapes beautifully against the body, offering cozy softness with a side of style. Whether you're running errands, heading to the airport, or catching up over coffee, this look keeps things easy and high-style without any compromise. Lightweight, travel-friendly, and chic—this is loungewear that moves with you. Price: INR 948 Watch CNN-News18 here. The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated! tags : cnn-news18 fashion latest news lifestyle news18 Showsha Location : New Delhi, India, India First Published: May 28, 2025, 15:29 IST News lifestyle Breezy And Beautiful: 6 Summer Sleepwear Looks That Beat the Heat in Style
Business Mayor
11-05-2025
- Business
- Business Mayor
Sleepwear brand Ammarzo plans to raise $500K for category expansion & offline retail
Representative Image New Delhi: Direct-to-consumer sleepwear brand Ammarzo is ambitiously targeting a 5X revenue jump to Rs 40 crore by FY28, backed by new category launches, global market entry, and offline expansion, said Chahatt Khanna, founder of the company. The brand, currently bootstrapped and debt-free, plans to raise USD 500,000 this year to accelerate its growth. 'We're scaling across three verticals — launching in premium offline stores by early 2026, entering international markets like the UAE, UK, and Southeast Asia this year, and expanding into high-margin accessories such as sleep masks, pillow mists, and bedding,' said Khanna. Founded in 2020 with a focus on premium sleepwear designed around comfort and well-being, Ammarzo has grown via a digital-first strategy combining performance marketing, founder-led content, and Shopify-powered personalization. The brand aims to close FY26 with Rs 5 crore in net revenue and positive cash flow, followed by a projected Rs 14 crore in FY27, driven by increased repeat purchases and category upsell. However, the brand did not disclose its previous fiscal year's revenue. Khanna said the company is also exploring partnerships with wellness brands and investments in backend infrastructure to support scale, including warehousing and supply chain upgrades. 'We're building more than a fashion label — the goal is to create a sleep-focused ecosystem with purpose-led profitability,' she said. Ammarzo operates in India's Rs 6,000 crore nightwear market, with the luxury segment valued at Rs 500–600 crore, projected to grow at 12% CAGR to reach Rs 880 crore by 2030. With rising demand for premium, skin-friendly fabrics and wellness-aligned consumption, the brand sees an opportunity to build a long-term, differentiated play in a traditionally underserved niche.
Fashion Network
06-05-2025
- Business
- Fashion Network
Ammarzo eyes five-fold revenue increase by FY28
Men's and women's sleepwear brand Ammarzo has targeted a fivefold increase in its revenue by the 2028 financial year. The bootstrapped business is also preparing to undertake a $500,000 fundraise this year to fuel growth. The direct to customer business has a net revenue target of Rs 5 crore for the 2026 financial year, ET Bureau reported. In the 2027 fiscal year, Ammarzo is eyeing Rs 14 crore in net revenue, driven by its expanding product portfolio and offline retail presence. "We're scaling across three verticals- launching in premium offline stores by early 2026, entering international markets like the UAE, UK, and Southeast Asia this year, and expanding into high margin accessories such as sleep masks, pillow mists, and bedding," said Ammarzo's founder Chahatt Khanna, ET Retail reported. "We're building more than a fashion label- the goal is to create a sleep-focused ecosystem with purpose-led profitability." Ammarzo was established in 2020 and focuses its marketing activities around the concepts of well-being and comfort, according to its Facebook page. The business is also looking to partner with wellness brands to diversify its offering and will bolster its backend operations to help drive growth.
Fashion Value Chain
02-05-2025
- Lifestyle
- Fashion Value Chain
Ammarzo Enters Luxury Sleepwear with Eco-Friendly Debut
Known for its sustainable fashion ethos, Ammarzo is entering the luxury sleepwear space with a new high-end collection crafted entirely from natural fibers. This latest offering blends eco-conscious materials with elegant, skin-friendly designs aimed at enhancing sleep quality and comfort. The launch includes a refined mix of organic cotton pajama sets, linen robes, satin slip dresses, kaftan nightwear, and waffle-knit loungewear, crafted for breathability, irritation-free wear, and better sleep hygiene. The focus is on luxury with purpose, ensuring that comfort and sustainability go hand in hand. Founder Chahatt Khanna shared, 'Sleepwear is more than just comfort—it's a ritual of self-care. I saw a clear gap in the Indian market for quality nightwear, and Ammarzo aims to change that narrative.' Expanding beyond everyday nightwear, the collection also includes romantic bridal sleepwear and elevated loungewear, showcasing rich details like lace trims, embroidery, and feminine silhouettes. Premium styles use silk, satin, and modal to blend function with aesthetic charm. Now available exclusively on and Myntra, the collection reinforces Ammarzo's mission of delivering environmentally responsible luxury that prioritizes well-being and style.
