Sleepwear brand Ammarzo plans to raise $500K for category expansion & offline retail
New Delhi: Direct-to-consumer sleepwear brand Ammarzo is ambitiously targeting a 5X revenue jump to Rs 40 crore by FY28, backed by new category launches, global market entry, and offline expansion, said Chahatt Khanna, founder of the company.
The brand, currently bootstrapped and debt-free, plans to raise USD 500,000 this year to accelerate its growth.
'We're scaling across three verticals — launching in premium offline stores by early 2026, entering international markets like the UAE, UK, and Southeast Asia this year, and expanding into high-margin accessories such as sleep masks, pillow mists, and bedding,' said Khanna.
Founded in 2020 with a focus on premium sleepwear designed around comfort and well-being, Ammarzo has grown via a digital-first strategy combining performance marketing, founder-led content, and Shopify-powered personalization.
The brand aims to close FY26 with Rs 5 crore in net revenue and positive cash flow, followed by a projected Rs 14 crore in FY27, driven by increased repeat purchases and category upsell. However, the brand did not disclose its previous fiscal year's revenue.
Khanna said the company is also exploring partnerships with wellness brands and investments in backend infrastructure to support scale, including warehousing and supply chain upgrades.
'We're building more than a fashion label — the goal is to create a sleep-focused ecosystem with purpose-led profitability,' she said.
Ammarzo operates in India's Rs 6,000 crore nightwear market, with the luxury segment valued at Rs 500–600 crore, projected to grow at 12% CAGR to reach Rs 880 crore by 2030. With rising demand for premium, skin-friendly fabrics and wellness-aligned consumption, the brand sees an opportunity to build a long-term, differentiated play in a traditionally underserved niche.
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