Latest news with #ChahattKhanna
Time of India
4 days ago
- Lifestyle
- Time of India
Chahatt Khanna on embracing ayurveda and new lifestyle changes; says ‘I have turned completely towards ancient practices'
Bollywood actress Chahatt Khanna, who has been known for her dedication to fitness, makes sure not to miss her workout routines. From cardio to core strength training, Chahatt has always believed in staying fit through a balanced routine. However, in recent weeks, Chahatt has taken a new path in her wellness journey. She has embraced Ayurveda, the ancient Indian system that focuses on the balance between the mind, body, and soul. Speaking about this lifestyle shift, Chahatt shared: "I have started making changes in my diet and lifestyle according to Ayurveda. That's how I started practising yoga and meditation again. I used to rely on protein shakes earlier, but now I've given them up and returned to a basic, wholesome diet." Interestingly, despite working out and eating clean, Chahatt revealed she was unwell for about two weeks. This discomfort made her rethink her choices and move deeper into Ayurvedic practices. "Every time I skipped weight training and just did yoga, I felt more complete. That feeling made me explore Ayurveda further. I learned about my body type and started living accordingly. I've now completely shifted to Ayurveda—from my food and supplements to even my shampoo and skincare products." by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Retirement Villages in Bangalore (Search Here For Results) Senior Living Communities Undo She adds that this change not only improved her well-being but also helped her save money. 'In the process, I am also able to save a considerable amount of money every month. Some of the products I used earlier were very expensive. Now, I use simple Indian products, and I feel so much better,' she says. Chahatt is now treating minor illnesses like viral fever naturally, without modern medicine. 'I am also treating my viral fever and any other illness with this practice. I strongly recommend Ayurveda to everyone. Stay patient and soon, you will see the changes in your mind and body,' she concludes.
Business Mayor
11-05-2025
- Business
- Business Mayor
Sleepwear brand Ammarzo plans to raise $500K for category expansion & offline retail
Representative Image New Delhi: Direct-to-consumer sleepwear brand Ammarzo is ambitiously targeting a 5X revenue jump to Rs 40 crore by FY28, backed by new category launches, global market entry, and offline expansion, said Chahatt Khanna, founder of the company. The brand, currently bootstrapped and debt-free, plans to raise USD 500,000 this year to accelerate its growth. 'We're scaling across three verticals — launching in premium offline stores by early 2026, entering international markets like the UAE, UK, and Southeast Asia this year, and expanding into high-margin accessories such as sleep masks, pillow mists, and bedding,' said Khanna. Founded in 2020 with a focus on premium sleepwear designed around comfort and well-being, Ammarzo has grown via a digital-first strategy combining performance marketing, founder-led content, and Shopify-powered personalization. The brand aims to close FY26 with Rs 5 crore in net revenue and positive cash flow, followed by a projected Rs 14 crore in FY27, driven by increased repeat purchases and category upsell. However, the brand did not disclose its previous fiscal year's revenue. Khanna said the company is also exploring partnerships with wellness brands and investments in backend infrastructure to support scale, including warehousing and supply chain upgrades. 'We're building more than a fashion label — the goal is to create a sleep-focused ecosystem with purpose-led profitability,' she said. Ammarzo operates in India's Rs 6,000 crore nightwear market, with the luxury segment valued at Rs 500–600 crore, projected to grow at 12% CAGR to reach Rs 880 crore by 2030. With rising demand for premium, skin-friendly fabrics and wellness-aligned consumption, the brand sees an opportunity to build a long-term, differentiated play in a traditionally underserved niche.
Fashion Network
06-05-2025
- Business
- Fashion Network
Ammarzo eyes five-fold revenue increase by FY28
Men's and women's sleepwear brand Ammarzo has targeted a fivefold increase in its revenue by the 2028 financial year. The bootstrapped business is also preparing to undertake a $500,000 fundraise this year to fuel growth. The direct to customer business has a net revenue target of Rs 5 crore for the 2026 financial year, ET Bureau reported. In the 2027 fiscal year, Ammarzo is eyeing Rs 14 crore in net revenue, driven by its expanding product portfolio and offline retail presence. "We're scaling across three verticals- launching in premium offline stores by early 2026, entering international markets like the UAE, UK, and Southeast Asia this year, and expanding into high margin accessories such as sleep masks, pillow mists, and bedding," said Ammarzo's founder Chahatt Khanna, ET Retail reported. "We're building more than a fashion label- the goal is to create a sleep-focused ecosystem with purpose-led profitability." Ammarzo was established in 2020 and focuses its marketing activities around the concepts of well-being and comfort, according to its Facebook page. The business is also looking to partner with wellness brands to diversify its offering and will bolster its backend operations to help drive growth.
Fashion Value Chain
02-05-2025
- Lifestyle
- Fashion Value Chain
Ammarzo Enters Luxury Sleepwear with Eco-Friendly Debut
Known for its sustainable fashion ethos, Ammarzo is entering the luxury sleepwear space with a new high-end collection crafted entirely from natural fibers. This latest offering blends eco-conscious materials with elegant, skin-friendly designs aimed at enhancing sleep quality and comfort. The launch includes a refined mix of organic cotton pajama sets, linen robes, satin slip dresses, kaftan nightwear, and waffle-knit loungewear, crafted for breathability, irritation-free wear, and better sleep hygiene. The focus is on luxury with purpose, ensuring that comfort and sustainability go hand in hand. Founder Chahatt Khanna shared, 'Sleepwear is more than just comfort—it's a ritual of self-care. I saw a clear gap in the Indian market for quality nightwear, and Ammarzo aims to change that narrative.' Expanding beyond everyday nightwear, the collection also includes romantic bridal sleepwear and elevated loungewear, showcasing rich details like lace trims, embroidery, and feminine silhouettes. Premium styles use silk, satin, and modal to blend function with aesthetic charm. Now available exclusively on and Myntra, the collection reinforces Ammarzo's mission of delivering environmentally responsible luxury that prioritizes well-being and style.
