Latest news with #AmoghDusad
Hans India
23-05-2025
- Entertainment
- Hans India
Reimagining brand storytelling: Amazon MX Player champions ‘Content Marketing 2.0' at Goafest 2025
In a powerful showcase of how streaming is transforming brand narratives, Amazon MX Player took center stage at Goafest 2025 with a thought-provoking masterclass titled 'Content Marketing 2.0'. Led by Amogh Dusad, Director & Head of Content at Amazon MX Player, the session dissected the evolution of content marketing in a world increasingly driven by digital immersion and viewer autonomy. Amogh delivered a compelling exploration of what's next for brands in the streaming era, challenging traditional ad formats and spotlighting the rise of intentional, content-driven engagement. With OTT platforms now reaching over 83% of India's connected audience, and 72% of viewers skipping conventional ads, Dusad made a persuasive argument for moving beyond the 20-second pitch to create deeper, more narrative-rich brand experiences. 'In an era of choice, viewers gravitate toward content that feels relevant, real, and reflective of their lives,' said Amogh. 'At Amazon MX Player, our content strategy is anchored in cultural authenticity and audience insight, which makes us a natural partner for brands looking to resonate in meaningful ways.' The session offered a behind-the-scenes look into how Amazon MX Player builds its diverse slate — blending storytelling with sociology. From gritty tales of real-life resilience in Physics Wallah and Rakshak: India's Braves, to youthful narratives like Campus Diaries and Gutar Gu, the platform curates content with emotional and societal depth. Shows like Jamnapaar and Hustlers further emphasize themes of progress, identity, and aspiration — all fertile ground for authentic brand messaging. Attendees were also treated to an exclusive preview of Rise & Fall, an upcoming reality series hosted by Ashneer Grover. Described as a fusion of survival grit and societal critique, the show signals Amazon MX Player's next step in creating brand-integrated, genre-pushing content experiences. With its dynamic format, Rise & Fall offers advertisers a new playground for curated, high-impact storytelling moments. Amogh emphasized that the future lies in symbiotic partnerships, where brand objectives align organically with viewer expectations. 'When content and commerce converge with purpose, brands don't just get visibility—they gain memorability,' he noted. 'We've seen how thoughtful integrations across our originals amplify both viewer engagement and campaign performance.' The masterclass reaffirmed Amazon MX Player's positioning not just as a content platform, but as a strategic partner for marketers navigating India's digital-first consumer landscape. With Content Marketing 2.0, the platform is paving a path where brand messages are not just seen—they're felt.
Hans India
02-05-2025
- Entertainment
- Hans India
Amazon MX Player Expands Global Content Lineup with Over 20 New Dubbed Titles at WAVES 2025
Streaming just got more exciting this May as Amazon MX Player, the free video-on-demand platform from Amazon, unveiled a fresh collection of over 20 internationally acclaimed shows during WAVES 2025 (World Audio Visual & Entertainment Summit). The newly announced additions span Korean, Chinese, and Turkish dramas, along with a groundbreaking launch of an Anime segment — a first for the service. This bold content expansion strengthens Amazon MX Player's leadership in the AVOD (advertising-based video on demand) space, with its dubbed international library now crossing the 200-title mark. Audiences across India can enjoy these stories in Hindi, Tamil, and Telugu — with more shows dropping each week. The upcoming titles bring a wide variety of storytelling styles: from the gripping office drama Fake It Till You Make It and heartwarming tales like Wenderella's Diary, to emotionally intense Turkish series like Chrysalis, and the imaginative Fish Knows You. Fans of Korean entertainment can look forward to favorites such as Gaus Electronics and Pride and Prejudice, blending romance, comedy, and drama. In a major highlight, Amazon MX Player is also rolling out Anime for the first time, showcasing renowned franchises including Spy × Family, Demon Slayer, One Punch Man, and Jojo's Bizarre Adventure, all dubbed in Hindi and accessible without any subscription fees. Amogh Dusad, Director and Head of Content at Amazon MX Player, shared his thoughts at the summit: 'We're delighted to introduce a new wave of international content, including our much-awaited Anime lineup. Our goal is to bring global stories closer to Indian viewers by offering them in local languages, completely free of cost. This is a big step toward making world-class entertainment more inclusive and engaging for all.' These new titles, covering a wide spectrum of genres and cultures, will be available to stream at no charge exclusively on Amazon MX Player via its mobile app, the Amazon shopping app, Prime Video, Fire TV, Airtel Xstream, and smart TVs.
Broadcast Pro
20-04-2025
- Entertainment
- Broadcast Pro
Eccho Rights and Amazon MX Player expand deal with new Turkish series
The free streaming service in India is already home to Eccho Rights titles such as 'My Home My Destiny', 'The Promise', 'New Bride' and 'Cennet'. Amazon MX Player, Amazon's free streaming service, has extended its partnership with international distributor Eccho Rights to bring two of Turkey's drama series, Golden Boy (Yalı Çapkını) and Chrysalis (Camdaki Kız), to viewers across India. This move reinforces MX Player's growing commitment to delivering premium international content to Indian audiences in their preferred languages. Amogh Dusad, Director and Head of Content, Amazon MX Player, said: 'This partnership is an exciting continuation of our journey with Eccho Rights. At Amazon MX Player, our goal is to present our Indian viewers with compelling stories that transcend borders in a language of their preference. With Golden Boy and Chrysalis, we're bringing two emotionally rich and visually stunning dramas that have captured hearts across the globe.' 'These are two of the most important drama titles we have seen come out of Türkiye in the past five years, and while both have enjoyed enormous success on the international stage so far, bringing them to the world's largest consumer market in India represents another landmark step for Turkish Drama,' added Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who closed the deal. Golden Boy, produced by OGM Pictures and currently in its third season, premiered on Star TV in 2022 and quickly became a ratings juggernaut in Turkey. The series tells the story of two sisters, Seyran and Suna, whose lives spiral into chaos when the wealthy and impulsive Ferit chooses one of them to marry. With its blend of family drama, secrets and revenge, the show stars Afra Saraoğlu, Mert Ramazan Demir and Çetin Tekindor. Chrysalis, also by OGM Pictures, debuted on Kanal D in 2021 and dominated Turkish viewership rankings for over a year. A recipient of the Golden Butterfly Award for Best Drama Series, the show follows Nalan, a young woman in search of love and identity, as she unravels painful truths about her life and relationships. The two new additions build on Amazon MX Player's previous collaborations with Eccho Rights, which have brought popular Turkish dramas like My Home My Destiny, The Promise, New Bride, Cennet, Hear Me, Dreaming of You and Love Puzzle to Indian audiences. All Turkish titles are available to stream for free on Amazon MX Player via its mobile apps, Amazon shopping app, Prime Video, Fire TV, Airtel Xtreme and connected TVs, further expanding the reach of Turkish storytelling in India.
