Latest news with #Anas(Andy)Abbar
Mid East Info
5 days ago
- Business
- Mid East Info
Wamda and Inc. Arabia Collaborate to Strengthen Startup Storytelling in MENA - Middle East Business News and Information
Dubai, UAE – August, 2025 — Wamda , the platform dedicated to supporting entrepreneurship and innovation in the Middle East and North Africa MENA, has entered into a collaboration with Inc. Arabia , the official Middle East edition of the US-headquartered , which is published by 7awi Media Group , to broaden and enrich journalistic coverage of the region's startup ecosystem. This collaboration reflects a shared commitment to inclusive storytelling and media access for founders, entrepreneurs, and ecosystem enablers across the Arab world. By combining Wamda's regional network and ecosystem insights with Inc. Arabia's editorial reach and publishing capabilities, both entities aim to highlight the people and ideas shaping the MENA's innovation economy. 'At Wamda, we believe in the power of consistent and credible storytelling to support ecosystem growth. This collaboration with Inc. Arabia is a practical step toward expanding the visibility of entrepreneurial voices and contributing to a more informed and connected regional narrative,' said Fadi Ghandour, the CEO of Wamda. The collaboration will focus on co-publishing selected stories, exploring opportunities for research-based content, and ensuring broader reach for under-represented voices in the regional ecosystem. It also opens the door for potential joint initiatives that can deepen the media's role in supporting economic and social development through entrepreneurship. 'Inc. Arabia has always championed bold ideas and brave founders. This partnership with Wamda helps us go further—unearthing and amplifying stories that matter across the startup ecosystem,' said Anas (Andy) Abbar, CEO of the UAE-headquartered 7awi Media Group. 'Together, we're building the region's most powerful media engine for innovation and entrepreneurship.' In a region experiencing rapid digital transformation and an increasingly active startup landscape, both Wamda and Inc. Arabia see value in working together to provide high-quality, accessible coverage that informs, supports, and reflects the realities of entrepreneurship in the MENA. About Wamda: Wamda is a leading platform tracking and supporting entrepreneurship and innovation across the Middle East and North Africa. Through its news coverage, research, and community programmes, Wamda provides in-depth insights into the region's startup ecosystem while fostering connections between founders, investors, corporates, and policymakers. About Inc. Arabia and 7awi Media Group: Launched in the MENA region in 2023, Inc. Arabia is the official Middle East edition of Inc. Business Media—an award-winning US-based multimedia brand for entrepreneurs that aims to inform, educate, and elevate the profile of risk-takers, innovators, and go-getters who are creating the future. Inc. Arabia is part of 7awi (pronounced 'Hawi') Media Group , a leading MENA-based group that has been creating engaging, meaningful content across its publishing platforms for the past 12 years.
Mid East Info
13-06-2025
- Business
- Mid East Info
4 Years, 3 Countries and a Staggering Growth Rate – Social Camels Celebrates! - Middle East Business News and Information
Dubai, UAE – June, 2025 — Social Camels , the digital marketing, influencer management, and content creation agency powerhouse of 7awi Media Group, proudly celebrates four dynamic years of redefining digital marketing across the MENA region and beyond. What began in 2021 as an internal content studio has grown into a high-impact, full-service agency delivering triple-market expansion , 100% year-over-year growth , and some of the most memorable campaigns in the region. Today, Social Camels operates as a standalone brand under the 7awi umbrella, leading bold campaigns across the UAE, Saudi Arabia, and Africa. With a sharp focus on Arabic-first narratives, influencer activations, and data-led storytelling, the agency continues to resonate with brands aiming to own their voice in a social-first world. 'In just four years, Social Camels has grown from a small in-house team to a scalable, high-performing business line that contributes directly to 7awi's bottom line,' said Anas (Andy) Abbar, CEO of 7awi Media Group. 'Its ability to deliver creative campaigns that actually move the needle is what sets it apart. Today, it's not just a content shop—it's a growth engine for our clients.' From viral TikTok influencer activations to multi-language brand storytelling, Social Camels has led strategic campaigns for top brands across the automotive, retail, FMCG, educational, and tech sectors—building a reputation for creativity that converts. In 2024 alone, the agency doubled its revenue, expanded into two new regional markets, and launched dozens of high-performance campaigns across five platforms. At the heart of this success is a lean and diverse team of digital-native creatives, strategists, and influencer managers who craft content that blends cultural relevance with business impact. 'We're especially proud of the work we're doing in Saudi Arabia —a market that is evolving fast and demand agile, locally intelligent content, and a team that works with passion and commitment,' said Insiyah Gabajiwala, Strategy & Operations Director, Social Camels. '2025 has kicked off strong and has proved to be a very promising year. With over 20 clients strong, both global and regional brands, we're only getting started,' said Johanna Dalocanog, Senior Business Development Manager, Social Camels. Looking ahead, Social Camels plans to: Expand further across KSA, building on strong demand from regional brands and global brands entering the market Grow its creator network by 40% and onboard multilingual media talent Invest in AI-powered creative tools to supercharge content production and performance tracking As Social Camels celebrates four years of bold ideas, social-first impact, and regional leadership, the agency is doubling down on what it does best—building campaigns that connect, convert, and make noise in a crowded digital world, with passion, love, and commitment at its core—always! About 'Social Camels' Social Camels is a 360-degree digital marketing agency and the influencer and creative marketing unit of 7awi Media Group. Specializing in social-first content, campaign strategy, and creator collaboration, Social Camels empowers brands – whether enterprises or SMEs – to connect with audiences in meaningful and impactful ways. We build powerful brands together. About '7awi Media Group' 7awi Media Group is a leading digital platform for media and advertising solutions targeting the Middle East and North Africa. '7awi' owns and manages a rich and varied group of electronic portals with more than 29 million monthly users and more than 100 million followers on the social media with offices in the United Arab Emirates, Jordan, Egypt and Saudi Arabia.
