4 Years, 3 Countries and a Staggering Growth Rate – Social Camels Celebrates! - Middle East Business News and Information
Today, Social Camels operates as a standalone brand under the 7awi umbrella, leading bold campaigns across the UAE, Saudi Arabia, and Africa. With a sharp focus on Arabic-first narratives, influencer activations, and data-led storytelling, the agency continues to resonate with brands aiming to own their voice in a social-first world.
'In just four years, Social Camels has grown from a small in-house team to a scalable, high-performing business line that contributes directly to 7awi's bottom line,' said Anas (Andy) Abbar, CEO of 7awi Media Group. 'Its ability to deliver creative campaigns that actually move the needle is what sets it apart. Today, it's not just a content shop—it's a growth engine for our clients.'
From viral TikTok influencer activations to multi-language brand storytelling, Social Camels has led strategic campaigns for top brands across the automotive, retail, FMCG, educational, and tech sectors—building a reputation for creativity that converts. In 2024 alone, the agency doubled its revenue, expanded into two new regional markets, and launched dozens of high-performance campaigns across five platforms.
At the heart of this success is a lean and diverse team of digital-native creatives, strategists, and influencer managers who craft content that blends cultural relevance with business impact.
'We're especially proud of the work we're doing in Saudi Arabia —a market that is evolving fast and demand agile, locally intelligent content, and a team that works with passion and commitment,' said Insiyah Gabajiwala, Strategy & Operations Director, Social Camels.
'2025 has kicked off strong and has proved to be a very promising year. With over 20 clients strong, both global and regional brands, we're only getting started,' said Johanna Dalocanog, Senior Business Development Manager, Social Camels.
Looking ahead, Social Camels plans to: Expand further across KSA, building on strong demand from regional brands and global brands entering the market
Grow its creator network by 40% and onboard multilingual media talent Invest in AI-powered creative tools to supercharge content production and performance tracking
As Social Camels celebrates four years of bold ideas, social-first impact, and regional leadership, the agency is doubling down on what it does best—building campaigns that connect, convert, and make noise in a crowded digital world, with passion, love, and commitment at its core—always!
About 'Social Camels'
Social Camels is a 360-degree digital marketing agency and the influencer and creative marketing unit of 7awi Media Group. Specializing in social-first content, campaign strategy, and creator collaboration, Social Camels empowers brands – whether enterprises or SMEs – to connect with audiences in meaningful and impactful ways. We build powerful brands together.
About '7awi Media Group'
7awi Media Group is a leading digital platform for media and advertising solutions targeting the Middle East and North Africa. '7awi' owns and manages a rich and varied group of electronic portals with more than 29 million monthly users and more than 100 million followers on the social media with offices in the United Arab Emirates, Jordan, Egypt and Saudi Arabia.
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