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Hettich Re-positions its Linear Drawer Systems to be Ahead of the Curve
Hettich Re-positions its Linear Drawer Systems to be Ahead of the Curve

The Wire

time6 days ago

  • Business
  • The Wire

Hettich Re-positions its Linear Drawer Systems to be Ahead of the Curve

As design trends increasingly favour linear aesthetics, Hettich once again takes centre stage with the industry's most extensive portfolio of linear drawer systems. MUMBAI, India, Aug. 11, 2025 /PRNewswire/ -- As humanity evolves, tastes continue to change, influencing surroundings in equal measure. From dramatic curvatures to minimalist lines, the shift is evident across industries, especially prominent in living spaces. Minimalism has taken the front seat, and people are increasingly drawn to smoother, cleaner environments that prioritise functionality alongside aesthetics. Hettich, a market leader in furniture fittings in India, is renowned for its industry-transforming innovations. With its new narrative of Linear Drawer Systems, Hettich has once again demonstrated its thought-leadership by recognising this trend and positioning its drawer systems to meet the evolving design trends and consumer needs. This lifestyle brand brings offers the industry's largest portfolio of linear drawers comprising of AvoriTech, AvanTech YOU, ArciTech, and InnoTech Atira—each crafted to cater to the needs of modern interiors. Hettich's Linear Drawer Systems offer a range of advanced features including an 8 mm minimalist drawer side profile, integrated drawer illumination, Silent & Push to Open silent technology, full extension concealed runners with a load capacity of up to 70 Kg, and highly precise adjustment options. These systems are designed to deliver seamless movement, premium aesthetics, and unparalleled functionality—meeting the evolving expectations of contemporary interiors. Commenting on the re-positioning, Andre Eckholt, Managing Director of Hettich India, SAARC, Middle East, and Africa, stated: "The world is moving away from curves to clean lines. As we witness this evolution of taste, Hettich being a thought-leader has re-positioned its drawer system range to reflect the evolving trend of linearity. Engineered with precision using advanced German technology and showered with prestigious design awards, these drawers bring contemporary design visions to life. Our new communication highlights this shift and showcases how Hettich is proudly leading the transformation by going linear." For more information on the same, visit About Hettich: Hettich is a 137-year-old family-owned German lifestyle brand, being one of the world's largest manufacturers of Furniture Fittings with a global turnover exceeding 1.5 billion euros. In India, Hettich started operations at the dawn of the new millennium and within a short span of time gained an undisputed leadership position in the Indian furniture fittings and hardware industry. It is also the recipient of 'Best Brands 2022, 2023 & 2024' by the Economic Times and the 'Most Trusted Brands of India 2023, 2024 & 2025' by Marksmen Daily recognitions for its unwavering customer trust and strong brand equity. Hettich's product portfolio comprises a repertoire of Furniture Fittings & Door Hardware made with cutting-edge German quality complemented by Wire Products, Aluminum Profiles, Shelving Systems, Built-in Appliances and Furniture Lights, thereby providing holistic fitting solutions for all residential and commercial spaces. Photo: Logo: (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.). PTI This is an auto-published feed from PTI with no editorial input from The Wire.

Hettich Re-positions its Linear Drawer Systems to be Ahead of the Curve
Hettich Re-positions its Linear Drawer Systems to be Ahead of the Curve

Business Standard

time6 days ago

  • Business
  • Business Standard

Hettich Re-positions its Linear Drawer Systems to be Ahead of the Curve

PRNewswire Mumbai (Maharashtra) [India], August 11: As humanity evolves, tastes continue to change, influencing surroundings in equal measure. From dramatic curvatures to minimalist lines, the shift is evident across industries, especially prominent in living spaces. Minimalism has taken the front seat, and people are increasingly drawn to smoother, cleaner environments that prioritise functionality alongside aesthetics. * As design trends increasingly favour linear aesthetics, Hettich once again takes centre stage with the industry's most extensive portfolio of linear drawer systems. Hettich, a market leader in furniture fittings in India, is renowned for its industry-transforming innovations. With its new narrative of Linear Drawer Systems, Hettich has once again demonstrated its thought-leadership by recognising this trend and positioning its drawer systems to meet the evolving design trends and consumer needs. This lifestyle brand brings offers the industry's largest portfolio of linear drawers comprising of AvoriTech, AvanTech YOU, ArciTech, and InnoTech Atira--each crafted to cater to the needs of modern interiors. Hettich's Linear Drawer Systems offer a range of advanced features including an 8 mm minimalist drawer side profile, integrated drawer illumination, Silent & Push to Open silent technology, full extension concealed runners with a load capacity of up to 70 Kg, and highly precise adjustment options. These systems are designed to deliver seamless movement, premium aesthetics, and unparalleled functionality--meeting the evolving expectations of contemporary interiors. Commenting on the re-positioning, Andre Eckholt, Managing Director of Hettich India, SAARC, Middle East, and Africa, stated: "The world is moving away from curves to clean lines. As we witness this evolution of taste, Hettich being a thought-leader has re-positioned its drawer system range to reflect the evolving trend of linearity. Engineered with precision using advanced German technology and showered with prestigious design awards, these drawers bring contemporary design visions to life. Our new communication highlights this shift and showcases how Hettich is proudly leading the transformation by going linear." For more information on the same, visit About Hettich: Hettich is a 137-year-old family-owned German lifestyle brand, being one of the world's largest manufacturers of Furniture Fittings with a global turnover exceeding 1.5 billion euros. In India, Hettich started operations at the dawn of the new millennium and within a short span of time gained an undisputed leadership position in the Indian furniture fittings and hardware industry. It is also the recipient of 'Best Brands 2022, 2023 & 2024' by the Economic Times and the 'Most Trusted Brands of India 2023, 2024 & 2025' by Marksmen Daily recognitions for its unwavering customer trust and strong brand equity.

Expect Indian market to contribute 20% to global revenue in coming years: Hettich
Expect Indian market to contribute 20% to global revenue in coming years: Hettich

Economic Times

time06-07-2025

  • Business
  • Economic Times

Expect Indian market to contribute 20% to global revenue in coming years: Hettich

Representative image German furniture fittings major Hettich expects India to contribute around 20 per cent of its global sales, already its second biggest market, according to a top company company, which started manufacturing in India in 2013 at its Vadodara unit, is looking to leverage on the government's policy of promoting local manufacturing and tap the fast growing middle class in the country -- its fastest growing market in the world -- to strengthen its market leadership, Hettich India, Middle East & Africa Managing Director Andre Eckholt told said Hettich is also scaling up exports to other markets, including the US, Australia, Europe and China, as it enhances production in India with a second manufacturing plant in Indore, Madhya Pradesh."As a Hettich group, we have a global revenue of 1.5 billion euros, and the share of India is growing year-on-year because India for Hettich is the fastest growing market. Our share of the global revenue is increasing year-on-year," Eckholt said."It (contribution of India to global revenue) is for sure in double digits. It is going towards the 20 per cent (mark) in the next years to come." He was responding to a query on how significant the Indian market is for growth in India and its share within the organisation is increasing year-on-year, Eckholt said, adding that it "is also giving the confidence to the owner family that it makes a lot of sense to further focus on the Indian market, when it comes to market penetration, as well as future investments".At present, India is the second-biggest market for Hettich after Germany, which is also expected to continue to grow in the future, considering the key customers and global clients it serves, he economic growth, fast-growing middle class and a young population, all make it a market full of potential and a prospect for good growth in future, Eckholt to five years back, he said India and China were "more or less on the same size in terms of business" for Hettich, but "now, we (Hettich India) are clearly the number two".In terms of the top five global markets, China is third, followed by the US and Europe, Eckholt added. On local manufacturing, he said that since 2013, the company has been manufacturing in India at its Vadodara plant and in 2019, a new plant was set up in Indore. The company has so far invested Rs 2,000 crore in India. "The go-to-market strategy in 2013, when we entered with our own manufacturing, was local products for the local market to be closer to the need. We entered into the Indian market with the clear commitment to 'made in India' for India, but over the period of time, also, the confidence level from Germany was increasing in the capabilities of the Made-In-India portfolio," he noted. So nowadays, Eckholt said, "We are scaling. We are supplying to the world from are supplying goods to the US, Australia, and Europe. And what we also do is completely the opposite way -- we are supplying to China (while other competitors are importing from China)". The company's ability to export successfully to China from India also indicates that "we are very cost competitive on the one hand side. On the other hand, there is an assurance on quality", he noted.

Expect Indian market to contribute 20% to global revenue in coming years: Hettich
Expect Indian market to contribute 20% to global revenue in coming years: Hettich

Time of India

time06-07-2025

  • Business
  • Time of India

Expect Indian market to contribute 20% to global revenue in coming years: Hettich

German furniture fittings major Hettich expects India to contribute around 20 per cent of its global sales, already its second biggest market, according to a top company official. The company, which started manufacturing in India in 2013 at its Vadodara unit, is looking to leverage on the government's policy of promoting local manufacturing and tap the fast growing middle class in the country -- its fastest growing market in the world -- to strengthen its market leadership, Hettich India, Middle East & Africa Managing Director Andre Eckholt told PTI. He said Hettich is also scaling up exports to other markets, including the US, Australia, Europe and China, as it enhances production in India with a second manufacturing plant in Indore, Madhya Pradesh. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Top Public Speaking Course for Children Planet Spark Book Now Undo "As a Hettich group, we have a global revenue of 1.5 billion euros, and the share of India is growing year-on-year because India for Hettich is the fastest growing market. Our share of the global revenue is increasing year-on-year," Eckholt said. "It (contribution of India to global revenue) is for sure in double digits. It is going towards the 20 per cent (mark) in the next years to come." Live Events He was responding to a query on how significant the Indian market is for Hettich. The growth in India and its share within the organisation is increasing year-on-year, Eckholt said, adding that it "is also giving the confidence to the owner family that it makes a lot of sense to further focus on the Indian market, when it comes to market penetration, as well as future investments". At present, India is the second-biggest market for Hettich after Germany, which is also expected to continue to grow in the future, considering the key customers and global clients it serves, he noted. India's economic growth, fast-growing middle class and a young population, all make it a market full of potential and a prospect for good growth in future, Eckholt said. Four to five years back, he said India and China were "more or less on the same size in terms of business" for Hettich, but "now, we (Hettich India) are clearly the number two". In terms of the top five global markets, China is third, followed by the US and Europe, Eckholt added. On local manufacturing, he said that since 2013, the company has been manufacturing in India at its Vadodara plant and in 2019, a new plant was set up in Indore. The company has so far invested Rs 2,000 crore in India. "The go-to-market strategy in 2013, when we entered with our own manufacturing, was local products for the local market to be closer to the need. We entered into the Indian market with the clear commitment to ' made in India ' for India, but over the period of time, also, the confidence level from Germany was increasing in the capabilities of the Made-In-India portfolio," he noted. So nowadays, Eckholt said, "We are scaling. We are supplying to the world from are supplying goods to the US, Australia, and Europe. And what we also do is completely the opposite way -- we are supplying to China (while other competitors are importing from China)". The company's ability to export successfully to China from India also indicates that "we are very cost competitive on the one hand side. On the other hand, there is an assurance on quality", he noted.

Expect India to contribute 20% to global revenue in coming years: Hettich
Expect India to contribute 20% to global revenue in coming years: Hettich

Business Standard

time06-07-2025

  • Business
  • Business Standard

Expect India to contribute 20% to global revenue in coming years: Hettich

German furniture fittings major Hettich expects India to contribute around 20 per cent of its global sales, already its second biggest market, according to a top company official. The company, which started manufacturing in India in 2013 at its Vadodara unit, is looking to leverage on the government's policy of promoting local manufacturing and tap the fast growing middle class in the country -- its fastest growing market in the world -- to strengthen its market leadership, Hettich India, Middle East & Africa Managing Director Andre Eckholt told PTI. He said Hettich is also scaling up exports to other markets, including the US, Australia, Europe and China, as it enhances production in India with a second manufacturing plant in Indore, Madhya Pradesh. "As a Hettich group, we have a global revenue of 1.5 billion euros, and the share of India is growing year-on-year because India for Hettich is the fastest growing market. Our share of the global revenue is increasing year-on-year," Eckholt said. "It (contribution of India to global revenue) is for sure in double digits. It is going towards the 20 per cent (mark) in the next years to come." He was responding to a query on how significant the Indian market is for Hettich. The growth in India and its share within the organisation is increasing year-on-year, Eckholt said, adding that it "is also giving the confidence to the owner family that it makes a lot of sense to further focus on the Indian market, when it comes to market penetration, as well as future investments". At present, India is the second-biggest market for Hettich after Germany, which is also expected to continue to grow in the future, considering the key customers and global clients it serves, he noted. India's economic growth, fast-growing middle class and a young population, all make it a market full of potential and a prospect for good growth in future, Eckholt said. Four to five years back, he said India and China were "more or less on the same size in terms of business" for Hettich, but "now, we (Hettich India) are clearly the number two". In terms of the top five global markets, China is third, followed by the US and Europe, Eckholt added. On local manufacturing, he said that since 2013, the company has been manufacturing in India at its Vadodara plant and in 2019, a new plant was set up in Indore. The company has so far invested Rs 2,000 crore in India. "The go-to-market strategy in 2013, when we entered with our own manufacturing, was local products for the local market to be closer to the need. We entered into the Indian market with the clear commitment to 'made in India' for India, but over the period of time, also, the confidence level from Germany was increasing in the capabilities of the Made-In-India portfolio," he noted. So nowadays, Eckholt said, "We are scaling. We are supplying to the world from are supplying goods to the US, Australia, and Europe. And what we also do is completely the opposite way -- we are supplying to China (while other competitors are importing from China)". The company's ability to export successfully to China from India also indicates that "we are very cost competitive on the one hand side. On the other hand, there is an assurance on quality", he noted.

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