6 days ago
- Business
- Fashion Value Chain
RE&UP First in Textile Industry with Full C2C Circularity
, setting a new benchmark for circularity at scale. This recognition places RE&UP at the forefront of global material innovation, as the world struggles with a textile ecosystem where virgin materials still dominate and circular practices remain rare.
All three of RE&UP's core offerings have received certification from the Cradle to Cradle Products Innovation Institute, evaluated by accredited assessor Eco Intelligent Growth (EIG):
Next-Gen Recycled Cotton (Pre-Consumer) – Platinum
Next-Gen Recycled Cotton (Post-Consumer) – Platinum
Recycled Polyester Chips – Silver
This certification is not just about recycled content—it validates RE&UP's end-to-end circular design, from material sourcing and infrastructure compatibility to traceability and reuse systems.
'This certification proves our recycled fibers are designed for scale, safety, and long-term reuse,' said Andreas Dorner, General Manager, RE&UP. 'We're not just talking about sustainability—we're delivering measurable, system-ready impact for the textile industry.'
C2C Certified® Circularity rigorously evaluates a product's ability to return to the value chain safely and effectively. It includes metrics like recycling compatibility, public transparency, safe chemical usage, and circular infrastructure readiness.
'RE&UP's certification validates that circularity isn't just aspirational—it's achievable,' said Ebru Özküçük Guler, Chief Sustainability Officer. 'We've built a next-gen solution that doesn't compromise on quality or performance, while enabling true large-scale impact.'
Already being adopted by leading fashion brands, RE&UP's certified fibers match the performance of virgin materials—while offering built-in traceability and compliance.
'This sets a new precedent for the textile industry,' added Nienke Steen, Director of Apparel at the Institute. 'RE&UP's approach separates ambition from proof, raising expectations for all fiber innovators.
