3 days ago
Ireland's Primark launches extended bra sizes across all markets
Primark has extended its sizing across its most popular bra ranges to include smaller and larger bras from 28AA to 44H. As well as extended sizing, customers can expect to see additional features including wider straps, supportive bands and foam-moulded cups for improved support, comfort and style. The extended bra sizes, which can be found within the Main, Youth and Fuller bra ranges, are designed so even more women can find their best fit and style at Primark, without having to break the bank.
This latest development is part of the retailer's wider effort to increase sizing and improve fit across all its clothing. Currently, almost half (49%) of Primark's womenswear and nightwear offer 2XS and 2XL size options, and this is set to increase for future ranges. Changes have also been made to menswear, with increased sizing options from XS to 3XL across men's t-shirts and leisurewear.
Primark has expanded its bra range to sizes 28AAâ€'44H, adding wider straps and foam-moulded cups for better support and comfort. The move is part of a broader effort to improve sizing across all clothing, with extended sizes in womenswear and menswear. A new online sizing hub and updated fit model aim to enhance shopping confidence and consistency.
To improve sizing consistency and fit, Primark is using body shape data to roll out a new sizing model across all departments. This model has been implemented across women's denim ranges and will continue across more departments.
Primark has also launched a new sizing hub on its customer website. The sizing hub offers easy-to-follow size guides to help customers make more informed shopping choices when it comes to sizing and fit, tips on how to measure your body, fabric and fit considerations and how to wash and care for clothes.
Commenting on this Ann Marie Cregan, Trading Director at Primark said: 'We want everyone to find their best fit and look and feel good in the clothes we sell. There are many ways we are working to make this happen but expanding our sizes is one of the most visible and important.
'We're always listening to and learning from our customers, and we know how important underwear that looks and fits great is and that's why we've focused on getting this right. Whether it's a t-shirt bra, or a fashion-led style, having the right underwear is so important'
The new extended bra sizes are available in all stores across all markets from June 2025. Selected products will also be available on Click & Collect in all 187 stores across Great Britain.
All Primark bras, like most Primark clothing, have been tested against the Primark Durability Framework. This includes a number of physical and extended wash testing requirements, which replicate real-life washing and wearing habits, giving shoppers greater confidence that low prices don't come at the expense of durability. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
